Datadog vs Microsoft Sentinel:Which is more popular by branded search?
In August 2026, Datadog had more branded searches than Microsoft Sentinel among SIEM platforms worldwide. Datadog was estimated to have 254K branded searches compared to Microsoft Sentinel’s 22.2K, and held a 49.3% Share of Search versus Microsoft Sentinel’s 4.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Datadog or Microsoft Sentinel?
Compare the platforms that collect and analyse security events. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Datadog, Microsoft Sentinel. The figures are in the table below the chart.
View monthly share of search table
| Month | Datadog | Splunk | Elastic | Microsoft Sentinel | Sumo Logic |
|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 30.1% | 25.7% | 3.3% | 2.2% |
| Nov 2025 | 42.6% | 27.6% | 23.7% | 3.7% | 2.5% |
| Dec 2025 | 38.4% | 30.2% | 25.8% | 3.3% | 2.2% |
| Jan 2026 | 42.7% | 27.6% | 23.5% | 3.7% | 2.5% |
| Feb 2026 | 42.9% | 27.6% | 23.8% | 3.7% | 2% |
| Mar 2026 | 42.8% | 27.4% | 23.7% | 3.7% | 2.5% |
| Apr 2026 | 44.2% | 28.3% | 21.6% | 3.8% | 2.1% |
| May 2026 | 47% | 24.8% | 21.4% | 4.1% | 2.7% |
| Jun 2026 | 46.3% | 29.3% | 18.3% | 3.9% | 2.2% |
| Jul 2026 | 48.9% | 25.7% | 19.3% | 4.2% | 1.9% |
| Aug 2026 | 49.3% | 26.1% | 18.4% | 4.3% | 1.9% |
| Sep 2026 | — | — | — | — | — |
How has the Datadog and Microsoft Sentinel comparison changed over the last 12 months?
3 findings
- Datadog was ahead of Microsoft Sentinel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Datadog’s estimated Share of Search among SIEM platforms worldwide moved from 38.6% to 49.3%, and its estimated monthly branded searches moved from 257K to 254K.
- Across the 11 months ending August 2026, Microsoft Sentinel’s estimated Share of Search among SIEM platforms worldwide moved from 3.3% to 4.3%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for SIEM platforms worldwide in August 2026?
0 changes
Neither Datadog nor Microsoft Sentinel moved beyond provider rounding among SIEM platforms in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Datadog’s and Microsoft Sentinel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Datadog
9 branded search terms
- apm datadog
- datadog
- datadog app
- datadog monitoring
- datadog observability
- datadog software
- datadoghq com
- monitoring datadog
- observability datadog
Microsoft Sentinel
1 branded search term
- microsoft sentinel
Put your own brand in this comparison
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