Brandwave

How popular isMicrosoft Sentinel in search?

In August 2026, there were an estimated 22.2K branded searches for Microsoft Sentinel worldwide which held steady over the last 11 months. Microsoft Sentinel holds 4.3% estimated Share of Search among SIEM platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Datadog49.3%
  2. Splunk26.1%
  3. Elastic18.4%
  4. Microsoft Sentinel4.3%
  5. Sumo Logic1.9%
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Which SIEM platforms compete with Microsoft Sentinel?

Microsoft Sentinel against SIEM platforms worldwide, by month

Share of Search by month for Datadog, Splunk, Elastic, Microsoft Sentinel. The figures are in the table below the chart.

View monthly share of search table
MonthDatadogSplunkElasticMicrosoft SentinelSumo Logic
Oct 202538.6%30.1%25.7%3.3%2.2%
Nov 202542.6%27.6%23.7%3.7%2.5%
Dec 202538.4%30.2%25.8%3.3%2.2%
Jan 202642.7%27.6%23.5%3.7%2.5%
Feb 202642.9%27.6%23.8%3.7%2%
Mar 202642.8%27.4%23.7%3.7%2.5%
Apr 202644.2%28.3%21.6%3.8%2.1%
May 202647%24.8%21.4%4.1%2.7%
Jun 202646.3%29.3%18.3%3.9%2.2%
Jul 202648.9%25.7%19.3%4.2%1.9%
Aug 202649.3%26.1%18.4%4.3%1.9%
Sep 2026—————
  1. 1.Datadog

    49.3%

    Held 1st. 254K estimated branded searches, -0.84% vs prior month. Share +0.4 points.

  2. 2.Splunk

    26.1%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Elastic

    18.4%

    Held 3rd. 95K estimated branded searches, -6% vs prior month. Share -0.9 points.

  4. Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Microsoft Sentinel and its closest rivals

How has branded search demand for Microsoft Sentinel changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft Sentinel worldwide held steady at 22.2K.
  • Across the 11 months ending August 2026, Microsoft Sentinel’s estimated Share of Search among SIEM platforms worldwide increased from 3.3% to 4.3%.

How did search popularity change for SIEM platforms worldwide in August 2026?

  1. In August 2026, Elastic lost estimated Share of Search among SIEM platforms worldwide, from 19.3% to 18.4%.

  2. Estimated monthly branded searches for Sumo Logic worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

  3. Estimated monthly branded searches for Splunk worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.

How is Microsoft Sentinel measured?

Brandwave collects information about searches that people make online using Microsoft Sentinel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • microsoft sentinel

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How the Brand Demand Index is measured

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