Brandwave

How popular isSplunk in search?

In August 2026, there were an estimated 135K branded searches for Splunk worldwide which is down 32.8% over the last 11 months. Splunk holds 81.7% estimated Share of Search among security operations platforms worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Splunk81.7%
  2. Sumo Logic6%
  3. Securonix4%
  4. Exabeam3.3%
  5. LogRhythm3.3%
  6. IBM QRadar1.8%
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Which security operations platforms compete with Splunk?

Splunk against security operations platforms worldwide, by month

Share of Search by month for Splunk, Sumo Logic, Securonix, Exabeam, LogRhythm. The figures are in the table below the chart.

View monthly share of search table
MonthSplunkSumo LogicSecuronixExabeamLogRhythmIBM QRadar
Oct 202582.4%6.1%2.7%3.3%3.3%2.2%
Nov 202581%7.3%2.6%3.2%3.2%2.6%
Dec 202580.3%5.9%5.9%3.2%2.6%2.1%
Jan 202680.9%7.3%3.2%3.2%3.2%2.2%
Feb 202682%6%3.3%3.3%3.3%2.2%
Mar 202680.5%7.2%3.2%3.2%3.2%2.6%
Apr 202681.6%6%3.3%3.3%3.3%2.7%
May 202678.1%8.6%3.8%3.8%3.1%2.5%
Jun 202682.5%6%3.3%3.3%2.7%2.2%
Jul 202682%6%3.3%3.3%3.3%2.2%
Aug 202681.7%6%4%3.3%3.3%1.8%
Sep 2026——————

  1. 1.Splunk

    81.7%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Sumo Logic

    6%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Securonix

    4%

    Moved from 5th to 3rd. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  4. 4.Exabeam

    3.3%

    Moved from 3rd to 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.LogRhythm

    3.3%

    Moved from 4th to 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.IBM QRadar

    1.8%

    Held 6th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.4 points.

Compare search popularity between Splunk and its closest rivals

How has branded search demand for Splunk changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Splunk worldwide fell from 201K to 135K.
  • Across the 11 months ending August 2026, Splunk’s estimated Share of Search among security operations platforms worldwide decreased from 82.4% to 81.7%.
  • Across the 11 months ending August 2026, Splunk’s estimated Share of Search among security operations platforms worldwide peaked at 82.5% in June 2026 and was lowest at 78.1% in May 2026.

How did search popularity change for security operations platforms worldwide in August 2026?

  1. In August 2026, Securonix overtook Exabeam to rank 3rd among security operations platforms worldwide, at 4%.

  2. Sumo Logic’s estimated Share of Search among security operations platforms worldwide has lost ground for 3 months in a row, from 8.6% to 6% in August 2026.

  3. IBM QRadar’s estimated Share of Search among security operations platforms worldwide has lost ground for 3 months in a row, from 2.5% to 1.8% in August 2026.

  4. Exabeam’s estimated Share of Search among security operations platforms worldwide has lost ground for 3 months in a row, from 3.8% to 3.3% in August 2026.

  5. Estimated monthly branded searches for LogRhythm worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

  6. Estimated monthly branded searches for Splunk worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.

Where does Splunk compete?

Splunk is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Observability platforms3rd of 613.9%Show ranking
SIEM platforms2nd of 526.1%Show ranking
Log management platforms2nd of 532.2%Show ranking
Security operations platforms1st of 681.7%Shown above

How is Splunk measured?

Brandwave collects information about searches that people make online using Splunk’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • splunk

Do you work for Splunk? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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