Brandwave

Google Security Operations vs Splunk:Which is more popular?

In September 2026, Splunk had more branded searches than Google Security Operations among SIEM platforms worldwide. Splunk had about 145,000 branded searches, while Google Security Operations had 880. Splunk made up 27.8% of all SIEM platform searches we track, and Google Security Operations accounted for 0.17%. When we asked ChatGPT and Google AI Overviews about SIEM platforms, Splunk appeared in all five answers and Google Security Operations in three. Splunk was mentioned before Google Security Operations in every answer.

Among SIEM platforms worldwide in September 2026

Who do people search for more?

Splunk, about 165 searches for every 1 for Google Security Operations

Splunk 145K searchesGoogle Security Operations 880 searches

Who does AI mention more?

Splunk, mentioned in every answer we collected

Splunk in 5 of 5Google Security Operations in 3 of 5

Who does AI recommend more?

Splunk, named ahead of Google Security Operations in every answer

Splunk first in 5Google Security Operations never first

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Top SIEM platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Splunk appeared in all five answers. Google Security Operations was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Splunk was listed before Google Security Operations in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Sentinel1st
  2. Splunk2nd
  3. Google Security Operations3rd
  4. Elastic4th
  5. CrowdStrike Falcon Next-Gen SIEM5th
  6. Wazuh6th
  7. Sumo Logic7th
  8. Datadog–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Splunk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Sentinel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wazuh4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Elastic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Google Security Operations3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CrowdStrike Falcon Next-Gen SIEM2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sumo Logic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Datadog0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SIEM platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Google Security Operations or Splunk more popular in search?

This chart shows how often people search Google for Google Security Operations and Splunk by name. Each line represents a brand's share of searches for all eight SIEM platforms we track, month by month, from English-language searches worldwide.

Google Security Operations and Splunk among SIEM platforms worldwide, by month

Share of searches by month for Splunk, Google Security Operations. The figures are in the table below the chart.

View monthly share of searches table
MonthDatadogSplunkWazuhMicrosoft SentinelSumo LogicElasticGoogle Security OperationsCrowdStrike Falcon Next-Gen SIEM
Oct 202541.4%35.2%15.2%3.7%2.5%1.7%0.17%0.07%
Nov 202544.3%30.9%16.3%4%2.7%1.6%0.23%0.07%
Dec 202540%34.1%18%3.6%2.4%1.7%0.2%0.06%
Jan 202644.1%31%16.2%4%2.7%1.7%0.18%0.09%
Feb 202644.2%31.4%16.3%4%2.2%1.5%0.29%0.11%
Mar 202643.6%31.8%16%3.9%2.6%1.7%0.18%0.13%
Apr 202644.1%31.7%16.2%4%2.2%1.5%0.18%0.13%
May 202646.4%27.4%17.1%4.2%2.8%1.7%0.19%0.25%
Jun 202644.3%31.2%16.3%4%2.2%1.4%0.29%0.29%
Jul 202647%27.7%17.3%4.2%1.9%1.4%0.31%0.19%
Aug 202647.1%27.7%17.3%4.3%1.9%1.4%0.19%0.14%
Sep 202647.2%27.8%17.4%4.3%1.9%1.2%0.17%0.11%

How has the Google Security Operations and Splunk comparison changed over the last 12 months?

3 findings

How did search popularity change for SIEM platforms worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Splunk worldwide fell 30.7% over 12 measured months, from 209K to 145K in September 2026.

  2. Estimated monthly branded searches for Google Security Operations worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Google Security Operations’ and Splunk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Security Operations

1 branded search term

  • google security operations

Splunk

2 branded search terms

  • splunk
  • splunk siem

How the Brand Demand Index is measured

Other head-to-heads among SIEM platforms

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