How popular isSplunk in search?
In August 2026, there were an estimated 135K branded searches for Splunk worldwide which is down 32.8% over the last 11 months. Splunk holds 13.9% estimated Share of Search among observability platforms worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Splunk compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Observability platforms | 3rd of 6 | 13.9% | Shown below |
| SIEM platforms | 2nd of 5 | 26.1% | Show ranking |
| Log management platforms | 2nd of 5 | 32.2% | Show ranking |
Which observability platforms compete with Splunk?
Share of Search by month for Grafana, Datadog, Splunk, Elastic, Dynatrace, New Relic. The figures are in the table below the chart.
View monthly share of search table
| Month | Grafana | Datadog | Splunk | Elastic | Dynatrace | New Relic |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.8% | 21.9% | 17.1% | 14.6% | 9.6% | 8% |
| Nov 2025 | 30.9% | 23.6% | 15.2% | 13.1% | 8.5% | 8.6% |
| Dec 2025 | 33.2% | 21% | 16.5% | 14.1% | 7.6% | 7.7% |
| Jan 2026 | 31.4% | 23.9% | 15.5% | 13.2% | 8.7% | 7.2% |
| Feb 2026 | 31.9% | 24.2% | 15.6% | 13.5% | 8.8% | 6% |
| Mar 2026 | 35.5% | 22.4% | 14.3% | 12.4% | 9.8% | 5.6% |
| Apr 2026 | 32.7% | 24.6% | 15.8% | 12% | 8.9% | 6.1% |
| May 2026 | 33.8% | 25.6% | 13.5% | 11.6% | 9.2% | 6.3% |
| Jun 2026 | 32.4% | 25.2% | 16% | 10% | 9% | 7.4% |
| Jul 2026 | 34.1% | 26.1% | 13.7% | 10.3% | 9.4% | 6.4% |
| Aug 2026 | 34.4% | 26.1% | 13.9% | 9.8% | 9.5% | 6.4% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.4% | 335K | +0.04% | +0.3 points | |
| 2, held 2nd | 26.1% | 254K | -0.84% | 0 points | |
| 3, held 3rd | 13.9% | 135K | 0% | +0.1 points | |
| 4, held 4th | 9.8% | 95K | -6% | -0.5 points | |
| 5, held 5th | 9.5% | 92.1K | -0.26% | +0.1 points | |
| 6, held 6th | 6.4% | 62.7K | -0.51% | 0 points |
1.
Grafana
34.4%
Held 1st. 335K estimated branded searches, +0.04% vs prior month. Share +0.3 points.
2.
Datadog26.1%
Held 2nd. 254K estimated branded searches, -0.84% vs prior month. Share 0 points.
3.
Splunk13.9%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Elastic9.8%
Held 4th. 95K estimated branded searches, -6% vs prior month. Share -0.5 points.
9.5%
Held 5th. 92.1K estimated branded searches, -0.26% vs prior month. Share +0.1 points.
6.4%
Held 6th. 62.7K estimated branded searches, -0.51% vs prior month. Share 0 points.
Compare search popularity between Splunk and its closest rivals
How has branded search demand for Splunk changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Splunk worldwide fell from 201K to 135K.
- Across the 11 months ending August 2026, Splunk’s estimated Share of Search among observability platforms worldwide decreased from 17.1% to 13.9%.
- Across the 11 months ending August 2026, Splunk’s estimated Share of Search among observability platforms worldwide peaked at 17.1% in October 2025 and was lowest at 13.5% in May 2026.
How did search popularity change for observability platforms worldwide in August 2026?
4 changes
In August 2026, Elastic lost estimated Share of Search among observability platforms worldwide, from 10.3% to 9.8%.
Estimated monthly branded searches for New Relic worldwide fell 33% over 11 measured months, from 93.6K to 62.7K in August 2026.
Estimated monthly branded searches for Splunk worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.
Estimated monthly branded searches for Dynatrace worldwide fell 18% over 11 measured months, from 112K to 92.1K in August 2026.
How is Splunk measured?
Brandwave collects information about searches that people make online using Splunk’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- splunk
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Is Splunk your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.