Brandwave

Papertrail vs Splunk:Which is more popular by branded search?

In August 2026, Splunk had more branded searches than Papertrail among log management platforms worldwide. Splunk was estimated to have 135K branded searches compared to Papertrail’s 18.1K, and held a 32.2% Share of Search versus Papertrail’s 4.3%. These are worldwide searches for English-language branded terms.

Share of Search among log management platforms worldwide in August 2026Which is more popular in search, Papertrail or Splunk?
Papertrail4.3%18.1K searches
vs
Splunk32.2%135K searches

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Which is more popular in search, Papertrail or Splunk?

Compare the platforms teams use to collect and search logs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Papertrail and Splunk among log management platforms worldwide, by month

Share of Search by month for Splunk, Papertrail. The figures are in the table below the chart.

View monthly share of search table
MonthDatadogSplunkPapertrailSumo LogicLoggly
Oct 202551.7%40.4%4.5%3%0.48%
Nov 202556%36.2%4%3.3%0.53%
Dec 202550.4%39.7%6.5%2.9%0.46%
Jan 202655.6%35.9%4.8%3.2%0.41%
Feb 202656.5%36.4%4%2.7%0.42%
Mar 202655.8%35.7%4.8%3.2%0.41%
Apr 202656.6%36.4%4%2.7%0.35%
May 202660.2%31.7%4.3%3.5%0.38%
Jun 202656.9%36.1%4%2.6%0.35%
Jul 202661%32.1%4.3%2.4%0.31%
Aug 202660.8%32.2%4.3%2.4%0.31%
Sep 2026—————

How has the Papertrail and Splunk comparison changed over the last 12 months?

  • Splunk was ahead of Papertrail in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Papertrail’s estimated Share of Search among log management platforms worldwide moved from 4.5% to 4.3%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
  • Across the 11 months ending August 2026, Splunk’s estimated Share of Search among log management platforms worldwide moved from 40.4% to 32.2%, and its estimated monthly branded searches moved from 201K to 135K.

How did search popularity change for log management platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Splunk worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.

  2. Estimated monthly branded searches for Papertrail worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Papertrail’s and Splunk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Papertrail

1 branded search term

  • papertrail

Splunk

1 branded search term

  • splunk

How the Brand Demand Index is measured

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