Brandwave

Better Stack vs Splunk:Which is more popular?

In September 2026, Splunk had more branded searches than Better Stack among log management platforms worldwide. Splunk had about 145,000 branded searches, while Better Stack had 14,800. Splunk made up 23.5% of all log management platform searches we track, and Better Stack accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about log management platforms, Splunk appeared in all five answers and Better Stack in two. Splunk was mentioned before Better Stack in every answer.

Among log management platforms worldwide in September 2026

Who do people search for more?

Splunk, about 10 searches for every 1 for Better Stack

Splunk 145K searchesBetter Stack 14.8K searches

Who does AI mention more?

Splunk, mentioned in every answer we collected

Splunk in 5 of 5Better Stack in 2 of 5

Who does AI recommend more?

Splunk, named ahead of Better Stack in every answer

Splunk first in 5Better Stack never first

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Top log management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Splunk appeared in all five answers. Better Stack was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Splunk was listed before Better Stack in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Datadog1st
  2. Splunk2nd
  3. Elastic3rd
  4. Graylog4th
  5. Better Stack5th
  6. Sumo Logic6th
  7. Dynatrace–
  8. New Relic–
  9. Papertrail–
  10. Loggly–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Datadog5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Splunk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Elastic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Graylog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Better Stack2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sumo Logic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dynatrace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • New Relic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Papertrail0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loggly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about log management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Better Stack or Splunk more popular in search?

This chart shows how often people search Google for Better Stack and Splunk by name. Each line represents a brand's share of searches for all ten log management platforms we track, month by month, from English-language searches worldwide.

Better Stack and Splunk among log management platforms worldwide, by month

Share of searches by month for Splunk, Better Stack. The figures are in the table below the chart.

View monthly share of searches table
MonthDatadogSplunkDynatraceNew RelicGraylogPapertrailBetter StackSumo LogicElasticLoggly
Oct 202532.8%27.9%14.7%12.1%5.4%3%1.1%2%0.88%0.32%
Nov 202536.1%25.2%13.3%13.3%4.9%2.7%1.2%2.2%0.97%0.35%
Dec 202533%28.2%12.2%12.2%5.4%4.5%1.3%2%0.89%0.31%
Jan 202636.6%25.8%13.5%11%4.9%3.3%1.5%2.2%0.98%0.28%
Feb 202637.7%26.8%13.9%9.3%5.1%2.8%1.5%1.9%0.83%0.29%
Mar 202635.8%26.2%16%8.8%4.8%3.2%1.8%2.2%0.96%0.28%
Apr 202637.5%27%13.8%9.2%5%2.8%1.8%1.8%0.82%0.24%
May 202639.4%23.2%14.5%9.7%4.3%2.9%2.4%2.4%0.87%0.26%
Jun 202637.3%26.3%13.7%11.2%4.1%2.7%1.8%1.8%0.67%0.24%
Jul 202640%23.6%14.7%9.8%4.4%2.9%2%1.6%0.72%0.21%
Aug 202640.2%23.7%14.8%9.9%3.6%3%2.4%1.6%0.72%0.21%
Sep 202639.9%23.5%14.7%9.8%4.4%2.9%2.4%1.6%0.58%0.16%

How has the Better Stack and Splunk comparison changed over the last 12 months?

3 findings

How did search popularity change for log management platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Better Stack worldwide rose 82.7% over 12 measured months, from 8.1K to 14.8K in September 2026.

  2. Estimated monthly branded searches for Splunk worldwide fell 30.7% over 12 measured months, from 209K to 145K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Better Stack’s and Splunk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Better Stack

1 branded search term

  • better stack

Splunk

2 branded search terms

  • splunk
  • splunk siem

How the Brand Demand Index is measured

Other head-to-heads among log management platforms

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