Brandwave

How popular isMicrosoft Sentinel?

In September 2026, people searched for Microsoft Sentinel by name about 22,200 times worldwide, about the same as the previous year. These searches made up 7.9% of all global security operations platform searches, placing Microsoft Sentinel third out of 11 platforms. When we asked both ChatGPT and Google AI Overviews about security operations platforms, Microsoft Sentinel appeared in four of the five answers and was the most recommended of the 11.

Search and AI answers in September 2026

Microsoft Sentinel is the third most searched of 11 competitors and the most recommended in AI answers.

  1. SplunkShare of searches 48%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. WazuhShare of searches 32.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. Microsoft SentinelShare of searches 7.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Sumo LogicShare of searches 3.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. SecuronixShare of searches 2.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+6 more

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Top security operations platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Sentinel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Sentinel is the most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Sentinel1st
  2. Splunk2nd
  3. CrowdStrike3rd
  4. Palo Alto Networks Cortex XSIAM4th
  5. IBM QRadar5th
  6. Wazuh6th
  7. Google Security Operations6th
  8. Sumo Logic–
  9. Securonix–
  10. Exabeam–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Splunk4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Sentinel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CrowdStrike3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Google Security Operations3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wazuh2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Palo Alto Networks Cortex XSIAM2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IBM QRadar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sumo Logic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Securonix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Exabeam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about security operations platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which security operations platforms compete with Microsoft Sentinel?

Microsoft Sentinel against security operations platforms worldwide, by month

Share of searches by month for Splunk, Wazuh, Microsoft Sentinel, Sumo Logic, Securonix. The figures are in the table below the chart.

View monthly share of searches table
MonthSplunkWazuhMicrosoft SentinelSumo LogicSecuronixExabeamLogRhythmIBM QRadarCrowdStrikeGoogle Security OperationsPalo Alto Networks Cortex XSIAM
Oct 202555.9%25.2%6.2%4.1%1.8%2.3%2.3%1.5%0.45%0.28%0.03%
Nov 202551.6%28.3%7%4.6%1.7%2.1%2.1%1.7%0.5%0.41%0.02%
Dec 202552.1%28.6%5.7%3.8%3.8%2.1%1.7%1.4%0.41%0.32%0.03%
Jan 202651.7%28.3%7%4.6%2.1%2.1%2.1%1.4%0.5%0.31%0.03%
Feb 202652%28.5%7%3.8%2.1%2.1%2.1%1.4%0.5%0.5%0.07%
Mar 202651.5%28.3%6.9%4.6%2.1%2.1%2.1%1.7%0.41%0.31%0.07%
Apr 202652%28.5%7%3.8%2.1%2.1%2.1%1.7%0.41%0.31%0.08%
May 202646.9%31.4%7.7%5.1%2.3%2.3%1.9%1.5%0.45%0.35%0.11%
Jun 202652.2%28.6%7%3.8%2.1%2.1%1.7%1.4%0.32%0.51%0.19%
Jul 202648.1%32.3%7.9%3.5%1.9%1.9%1.9%1.3%0.36%0.57%0.17%
Aug 202648.2%32.3%7.9%3.5%2.4%1.9%1.9%1%0.36%0.36%0.11%
Sep 202648%32.2%7.9%3.5%2.3%1.9%1.9%1.3%0.46%0.31%0.11%

  1. 1.Splunk

    48%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Wazuh

    32.2%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Microsoft Sentinel

    7.9%

    Held 3rd. 22.2K estimated branded searches, +0.05% vs prior month. Share 0 points.

  4. 4.Sumo Logic

    3.5%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Securonix

    2.3%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Exabeam

    1.9%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.LogRhythm

    1.9%

    Held 7th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.IBM QRadar

    1.3%

    Held 8th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.2 points.

  9. 9.CrowdStrike

    0.46%

    Held 9th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.

  10. 10.Google Security Operations

    0.31%

    Held 10th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

  11. 11.Palo Alto Networks Cortex XSIAM

    0.11%

    Held 11th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Microsoft Sentinel and its closest rivals

Every comparison with Microsoft Sentinel

13 comparisons

How has branded search demand for Microsoft Sentinel changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Sentinel worldwide held steady at 22.2K.
  • Across the 12 months ending September 2026, Microsoft Sentinel’s share of searches among security operations platforms worldwide increased from 6.2% to 7.9%.
  • Across the 12 months ending September 2026, Microsoft Sentinel’s share of searches among security operations platforms worldwide peaked at 7.9% in August 2026 and was lowest at 5.7% in December 2025.

How did search popularity change for security operations platforms worldwide in September 2026?

6 changes

  1. Estimated monthly branded searches for Palo Alto Networks Cortex XSIAM worldwide rose 255.6% over 12 measured months, from 90 to 320 in September 2026.

  2. Estimated monthly branded searches for Exabeam worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

  3. Estimated monthly branded searches for IBM QRadar worldwide fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

  4. Estimated monthly branded searches for LogRhythm worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

  5. Estimated monthly branded searches for Sumo Logic worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

  6. Estimated monthly branded searches for Splunk worldwide fell 32.8% over 12 measured months, from 201K to 135K in September 2026.

How are Microsoft Sentinel’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Microsoft Sentinel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • microsoft sentinel
  • microsoftsentinel

Do you work for Microsoft Sentinel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Microsoft Sentinel compete?

Microsoft Sentinel is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
SIEM platforms4th of 84.3%Show ranking
Security operations platforms3rd of 117.9%Shown above
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