Brandwave

How popular isDatadog in search?

In September 2026, people searched for Datadog by name about 253,000 times worldwide, about the same as the previous year. These searches made up 0.2% of all global network monitoring tool searches, placing Datadog ninth out of nine tools. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Zabbix46.1%
  2. SolarWinds13.8%
  3. PRTG11.3%
  4. Checkmk7.6%
  5. LibreNMS7.6%
  6. Nagios7.6%
  7. ManageEngine OpManager3.1%
  8. Auvik2.8%
  9. Datadog0.2%
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Which network monitoring tools compete with Datadog?

Datadog against network monitoring tools worldwide, by month

Share of searches by month for Zabbix, SolarWinds, PRTG, Checkmk, LibreNMS, Nagios, ManageEngine OpManager, Auvik, Datadog. The figures are in the table below the chart.

View monthly share of searches table
MonthZabbixSolarWindsPRTGCheckmkLibreNMSNagiosManageEngine OpManagerAuvikDatadog
Oct 202543.5%16%10.7%7.1%5.9%10.7%3.3%2.6%0.25%
Nov 202545.2%13.5%11.1%7.4%6.1%11.1%3.2%2.2%0.22%
Dec 202549.3%12.1%9.9%6.6%6.6%9.9%2.8%2.4%0.23%
Jan 202646.2%13.9%11.3%7.6%6.2%9.3%3.1%2.3%0.22%
Feb 202647%14.1%9.4%7.7%6.3%9.4%3.3%2.3%0.3%
Mar 202645.1%13.5%11.1%9%6.1%9%3.2%2.7%0.3%
Apr 202646.8%14%9.4%7.7%6.3%9.4%3.3%2.8%0.34%
May 202644.9%13.5%11%7.4%7.4%9%3%3.3%0.49%
Jun 202645%13.5%11%7.4%7.4%9%3%3.3%0.35%
Jul 202646%13.8%11.3%7.6%7.6%7.6%3.1%2.8%0.29%
Aug 202646.3%13.9%11.4%7.6%7.6%7.6%2.7%2.8%0.17%
Sep 202646.1%13.8%11.3%7.6%7.6%7.6%3.1%2.8%0.2%
  1. 1.Zabbix

    46.1%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.SolarWinds

    13.8%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.PRTG

    11.3%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Checkmk

    7.6%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.LibreNMS

    7.6%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Nagios

    7.6%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  7. Moved from 8th to 7th. 9K estimated branded searches, +15.4% vs prior month. Share +0.4 points.

  8. 8.Auvik

    2.8%

    Moved from 7th to 8th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Datadog

    0.2%

    Held 9th. 590 estimated branded searches, +18% vs prior month. Share 0 points.

Compare search popularity between Datadog and its closest rivals

Every comparison with Datadog

44 comparisons

How has branded search demand for Datadog changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Datadog worldwide held steady, from 256K to 253K.
  • Across the 12 months ending September 2026, Datadog’s share of searches among network monitoring tools worldwide held steady, from 0.25% to 0.2%.

How did search popularity change for network monitoring tools worldwide in September 2026?

6 changes
  1. In September 2026, ManageEngine OpManager rose from 8th to 7th among network monitoring tools worldwide.

  2. In September 2026, Auvik fell from 7th to 8th among network monitoring tools worldwide.

  3. Estimated monthly branded searches for Nagios worldwide fell 45.2% over 12 measured months, from 40.5K to 22.2K in September 2026.

  4. Estimated monthly branded searches for Datadog worldwide fell 36.6% over 12 measured months, from 930 to 590 in September 2026.

  5. Estimated monthly branded searches for SolarWinds worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.

  6. Estimated monthly branded searches for PRTG worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are Datadog’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Datadog’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • apm datadog
  • datadog
  • datadog app
  • datadog monitoring
  • datadog network monitoring
  • datadog npm
  • datadog observability
  • datadog software
  • observability datadog

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How the Brand Demand Index is measured

Where does Datadog compete?

Datadog is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Observability platforms2nd of 925.9%Show ranking
Remote monitoring software1st of 1133%Show ranking
Application performance monitoring1st of 939.5%Show ranking
Log management platforms1st of 1039.9%Show ranking
SIEM platforms1st of 847.2%Show ranking
Infrastructure monitoring platforms1st of 849.3%Show ranking
Website performance monitoring tools1st of 1154.2%Show ranking
Distributed tracing platforms1st of 759.1%Show ranking
Error monitoring platforms1st of 780%Show ranking
Network monitoring tools9th of 90.2%Shown above
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Is Datadog your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.