Brandwave

How popular isElastic in search?

In August 2026, there were an estimated 95K branded searches for Elastic worldwide which is down 44.6% over the last 11 months. Elastic holds 44.1% estimated Share of Search among search API platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Elastic44.1%
  2. OpenSearch23%
  3. Algolia19.9%
  4. Meilisearch8.4%
  5. Typesense4.6%
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Which search API platforms compete with Elastic?

Elastic against search API platforms worldwide, by month

Share of Search by month for Elastic, OpenSearch, Algolia, Meilisearch, Typesense. The figures are in the table below the chart.

View monthly share of search table
MonthElasticOpenSearchAlgoliaMeilisearchTypesense
Oct 202552.3%18.4%16.4%8.3%4.5%
Nov 202549%20.9%18.3%7.7%4.2%
Dec 202552.4%18.4%16.4%8.3%4.5%
Jan 202648.8%21%18.4%7.7%4.2%
Feb 202650.6%21.5%15.7%7.9%4.3%
Mar 202647.8%20.3%17.8%9.1%5%
Apr 202645.5%21.9%19.2%8%5.4%
May 202645.7%23.8%17.1%8.7%4.8%
Jun 202642.6%25.1%18%9.2%5%
Jul 202643%25.7%18.5%7.7%5.1%
Aug 202644.1%23%19.9%8.4%4.6%
Sep 2026—————

  1. 1.Elastic

    44.1%

    Held 1st. 95K estimated branded searches, -6% vs prior month. Share +1.1 points.

  2. 2.OpenSearch

    23%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -2.7 points.

  3. 3.Algolia

    19.9%

    Held 3rd. 42.9K estimated branded searches, -1.2% vs prior month. Share +1.5 points.

  4. 4.Meilisearch

    8.4%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Typesense

    4.6%

    Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

Compare search popularity between Elastic and its closest rivals

How has branded search demand for Elastic changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Elastic worldwide fell from 172K to 95K.
  • Across the 11 months ending August 2026, Elastic’s estimated Share of Search among search API platforms worldwide decreased from 52.3% to 44.1%.
  • Across the 11 months ending August 2026, Elastic’s estimated Share of Search among search API platforms worldwide peaked at 52.4% in December 2025 and was lowest at 42.6% in June 2026.

How did search popularity change for search API platforms worldwide in August 2026?

  1. In August 2026, Algolia gained estimated Share of Search among search API platforms worldwide, from 18.5% to 19.9%.

  2. In August 2026, Elastic gained estimated Share of Search among search API platforms worldwide, from 43% to 44.1%.

  3. In August 2026, Meilisearch gained estimated Share of Search among search API platforms worldwide, from 7.7% to 8.4%.

  4. In August 2026, OpenSearch lost estimated Share of Search among search API platforms worldwide, from 25.7% to 23%.

  5. In August 2026, Typesense lost estimated Share of Search among search API platforms worldwide, from 5.1% to 4.6%.

Where does Elastic compete?

Elastic is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vector search platforms2nd of 66.6%Show ranking
Observability platforms4th of 69.8%Show ranking
SIEM platforms3rd of 518.4%Show ranking
Search engines platforms1st of 640.7%Show ranking
Search API platforms1st of 544.1%Shown above
Search engines1st of 544.1%Show ranking
AI search platforms1st of 561.3%Show ranking
Enterprise search platforms1st of 583.9%Show ranking

How is Elastic measured?

Brandwave collects information about searches that people make online using Elastic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • elastic cloud
  • elastic co
  • elastic enterprise search
  • elastic search
  • elasticsearch
  • enterprise search elastic

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How the Brand Demand Index is measured

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