Brandwave

Elastic vs pgvector:Which is more popular?

In September 2026, pgvector had more branded searches than Elastic among vector search platforms worldwide. pgvector had about 27,100 branded searches, while Elastic had 3,610. pgvector made up 16.8% of all vector search platform searches we track, and Elastic accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about vector search platforms, pgvector appeared in all five answers and Elastic in none.

Among vector search platforms worldwide in September 2026

Who do people search for more?

pgvector, about 8 searches for every 1 for Elastic

pgvector 27.1K searchesElastic 3.6K searches

Who does AI mention more?

pgvector, mentioned in every answer we collected

pgvector in 5 of 5Elastic in 0 of 5

Who does AI recommend more?

pgvector, the only one of the two named

pgvector first in 5Elastic never named

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Top vector search platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, pgvector appeared in all five answers. Elastic did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pinecone1st
  2. Qdrant2nd
  3. Weaviate3rd
  4. pgvector4th
  5. Milvus5th
  6. Chroma6th
  7. Elastic–
  8. Vespa.ai–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Qdrant5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pinecone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • pgvector5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Weaviate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Milvus4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chroma3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Elastic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vespa.ai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vector search platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Elastic or pgvector more popular in search?

This chart shows how often people search Google for Elastic and pgvector by name. Each line represents a brand's share of searches for all eight vector search platforms we track, month by month, from English-language searches worldwide.

Elastic and pgvector among vector search platforms worldwide, by month

Share of searches by month for pgvector, Elastic. The figures are in the table below the chart.

View monthly share of searches table
MonthQdrantPineconepgvectorMilvusWeaviateChromaElasticVespa.ai
Oct 202534.3%4.9%14.1%23.3%12.5%6.3%3.4%1.2%
Nov 202534.2%4.7%14.1%23.3%12.4%6.3%3.4%1.6%
Dec 202537.2%6.2%15.3%20.7%10.9%5.6%3.1%1.1%
Jan 202635.8%8.5%14.7%20.4%10.5%5.4%3.6%1%
Feb 202635.1%12.1%14.2%19.2%10.3%5.2%2.9%0.98%
Mar 202634.6%14.6%14.2%19.3%8.5%5.2%2.9%0.81%
Apr 202633.6%13.9%16.6%18.4%8.1%6.1%2.7%0.79%
May 202632.9%16.6%16.2%18%7.9%4.9%2.7%0.92%
Jun 202637.9%19%15.3%14.2%6.2%4.6%2%0.76%
Jul 202636.3%18.2%14.7%16.2%6.1%5.4%2.4%0.83%
Aug 202632.3%19.7%15.9%17.3%6.4%4.8%2.6%0.9%
Sep 202634%20.9%16.8%14.7%5.5%5%2.2%0.92%

How has the Elastic and pgvector comparison changed over the last 12 months?

3 findings
  • pgvector was ahead of Elastic in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Elastic’s share of searches among vector search platforms worldwide moved from 3.4% to 2.2%, and its estimated monthly branded searches moved from 6.6K to 3.6K.
  • Across the 12 months ending September 2026, pgvector’s share of searches among vector search platforms worldwide moved from 14.1% to 16.8%, and its estimated monthly branded searches held steady at 27.1K.

How did search popularity change for vector search platforms worldwide in September 2026?

2 changes
  1. In September 2026, pgvector overtook Milvus to rank 3rd among vector search platforms worldwide, with 16.8% of the searches.

  2. Estimated monthly branded searches for Elastic worldwide fell 45.6% over 12 measured months, from 6.6K to 3.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Elastic’s and pgvector’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Elastic

2 branded search terms

  • elastic stack
  • enterprise search elastic

pgvector

1 branded search term

  • pgvector

How the Brand Demand Index is measured

Other head-to-heads among vector search platforms

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