Brandwave

Graylog vs Sumo Logic:Which is more popular?

In September 2026, Graylog had more branded searches than Sumo Logic among log management platforms worldwide. Graylog had about 27,100 branded searches, while Sumo Logic had 9,900. Graylog made up 4.4% of all log management platform searches we track, and Sumo Logic accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about log management platforms, Graylog appeared in three of the five answers and Sumo Logic in one. Graylog was mentioned before Sumo Logic in two out of three answers that named either.

Among log management platforms worldwide in September 2026

Who do people search for more?

Graylog, about 3 searches for every 1 for Sumo Logic

Graylog 27.1K searchesSumo Logic 9.9K searches

Who does AI mention more?

Graylog, mentioned in 3 of 5 answers, Sumo Logic in 1

Graylog in 3 of 5Sumo Logic in 1 of 5

Who does AI recommend more?

Graylog, named ahead of Sumo Logic in 2 of 3 answers

Graylog first in 2Sumo Logic first in 1

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Top log management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Graylog was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sumo Logic was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Graylog was listed before Sumo Logic in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Datadog1st
  2. Splunk2nd
  3. Elastic3rd
  4. Graylog4th
  5. Better Stack5th
  6. Sumo Logic6th
  7. Dynatrace–
  8. New Relic–
  9. Papertrail–
  10. Loggly–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Datadog5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Splunk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Elastic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Graylog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Better Stack2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sumo Logic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dynatrace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • New Relic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Papertrail0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loggly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about log management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Graylog or Sumo Logic more popular in search?

This chart shows how often people search Google for Graylog and Sumo Logic by name. Each line represents a brand's share of searches for all ten log management platforms we track, month by month, from English-language searches worldwide.

Graylog and Sumo Logic among log management platforms worldwide, by month

Share of searches by month for Graylog, Sumo Logic. The figures are in the table below the chart.

View monthly share of searches table
MonthDatadogSplunkDynatraceNew RelicGraylogPapertrailBetter StackSumo LogicElasticLoggly
Oct 202532.8%27.9%14.7%12.1%5.4%3%1.1%2%0.88%0.32%
Nov 202536.1%25.2%13.3%13.3%4.9%2.7%1.2%2.2%0.97%0.35%
Dec 202533%28.2%12.2%12.2%5.4%4.5%1.3%2%0.89%0.31%
Jan 202636.6%25.8%13.5%11%4.9%3.3%1.5%2.2%0.98%0.28%
Feb 202637.7%26.8%13.9%9.3%5.1%2.8%1.5%1.9%0.83%0.29%
Mar 202635.8%26.2%16%8.8%4.8%3.2%1.8%2.2%0.96%0.28%
Apr 202637.5%27%13.8%9.2%5%2.8%1.8%1.8%0.82%0.24%
May 202639.4%23.2%14.5%9.7%4.3%2.9%2.4%2.4%0.87%0.26%
Jun 202637.3%26.3%13.7%11.2%4.1%2.7%1.8%1.8%0.67%0.24%
Jul 202640%23.6%14.7%9.8%4.4%2.9%2%1.6%0.72%0.21%
Aug 202640.2%23.7%14.8%9.9%3.6%3%2.4%1.6%0.72%0.21%
Sep 202639.9%23.5%14.7%9.8%4.4%2.9%2.4%1.6%0.58%0.16%

How has the Graylog and Sumo Logic comparison changed over the last 12 months?

3 findings
  • Graylog was ahead of Sumo Logic in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Graylog’s share of searches among log management platforms worldwide moved from 5.4% to 4.4%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
  • Across the 12 months ending September 2026, Sumo Logic’s share of searches among log management platforms worldwide moved from 2% to 1.6%, and its estimated monthly branded searches moved from 14.8K to 9.9K.

How did search popularity change for log management platforms worldwide in September 2026?

2 changes

  1. In September 2026, Graylog gained share of searches among log management platforms worldwide, from 3.6% to 4.4%.

  2. Estimated monthly branded searches for Sumo Logic worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Graylog’s and Sumo Logic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Graylog

1 branded search term

  • graylog

Sumo Logic

1 branded search term

  • sumo logic

How the Brand Demand Index is measured

Other head-to-heads among log management platforms

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