Brandwave

How popular isInstana?

In September 2026, people searched for Instana by name about 74,000 times worldwide, an 82.7% increase from the previous year. These searches made up 11.9% of all global application performance monitoring searches, placing Instana fourth out of nine brands. When we asked both ChatGPT and Google AI Overviews about application performance monitoring, Instana did not appear in any of the answers.

Search and AI answers in September 2026

Instana is the fourth most searched of 9 competitors and not listed in any AI answer.

  1. DatadogShare of searches 39.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. SplunkShare of searches 21.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. DynatraceShare of searches 14.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. InstanaShare of searches 11.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. New RelicShare of searches 9.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

+4 more

Instana website (opens in a new tab)

Follow Instana and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top application performance monitoring in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Instana did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. New Relic1st
  2. Datadog2nd
  3. Dynatrace3rd
  4. Grafana4th
  5. AppDynamics5th
  6. Sentry6th
  7. Elastic7th
  8. Splunk–
  9. Instana–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dynatrace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • New Relic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grafana4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Datadog3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sentry2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elastic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AppDynamics1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Splunk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Instana0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about application performance monitoring

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which application performance monitoring compete with Instana?

Instana against application performance monitoring worldwide, by month

Share of searches by month for Datadog, Splunk, Dynatrace, Instana, New Relic. The figures are in the table below the chart.

View monthly share of searches table
MonthDatadogSplunkDynatraceInstanaNew RelicAppDynamicsSentryElasticGrafana
Oct 202534.3%28.1%15.4%5.7%12.6%2.5%0.52%0.92%0.02%
Nov 202539.5%26.5%14.5%1.3%14.5%1.9%0.55%1.1%0.02%
Dec 202537%30.4%13.6%1.5%13.6%2.2%0.62%0.99%0.01%
Jan 202640.6%27.2%14.9%1.3%12.2%2%0.58%1.1%0.02%
Feb 202641.8%28%15.4%1.4%10.3%1.7%0.55%0.92%0.02%
Mar 202640.1%26.9%17.9%1.3%9.9%2%0.77%1.1%0.01%
Apr 202641.7%27.9%15.3%1.4%10.2%1.7%0.86%0.91%0.02%
May 202643.9%24.1%16.1%1.2%10.8%2.2%0.8%0.96%0.02%
Jun 202640.8%27.4%15%1.3%12.3%1.6%0.73%0.73%0.02%
Jul 202644.3%24.3%16.3%1.2%10.9%1.5%0.75%0.79%0.02%
Aug 202644%24.1%16.2%1.8%10.8%1.4%0.82%0.79%0.02%
Sep 202639.5%21.7%14.5%11.9%9.7%1.3%0.8%0.58%0.01%

  1. 1.Datadog

    39.5%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -4.5 points.

  2. 2.Splunk

    21.7%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -2.5 points.

  3. 3.Dynatrace

    14.5%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -1.7 points.

  4. 4.Instana

    11.9%

    Moved from 5th to 4th. 74K estimated branded searches, +647.5% vs prior month. Share +10.1 points.

  5. 5.New Relic

    9.7%

    Moved from 4th to 5th. 60.5K estimated branded searches, 0% vs prior month. Share -1.1 points.

  6. 6.AppDynamics

    1.3%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Sentry

    0.8%

    Held 7th. 5K estimated branded searches, +8.5% vs prior month. Share 0 points.

  8. 8.Elastic

    0.58%

    Held 8th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  9. 9.Grafana

    0.01%

    Held 9th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

Compare popularity between Instana and its closest rivals

Every comparison with Instana

8 comparisons

How has branded search demand for Instana changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Instana worldwide rose from 40.5K to 74K.
  • Across the 12 months ending September 2026, Instana’s share of searches among application performance monitoring worldwide increased from 5.7% to 11.9%.
  • Across the 12 months ending September 2026, Instana’s share of searches among application performance monitoring worldwide peaked at 11.9% in September 2026 and was lowest at 1.2% in May 2026.
  • Across the 12 months ending September 2026, Instana rose from 5th to 4th among application performance monitoring worldwide.

How did search popularity change for application performance monitoring worldwide in September 2026?

6 changes

  1. In September 2026, Instana overtook New Relic to rank 4th among application performance monitoring worldwide, with 11.9% of the searches.

  2. In September 2026, Datadog lost share of searches among application performance monitoring worldwide, from 44% to 39.5%.

  3. In September 2026, Splunk lost share of searches among application performance monitoring worldwide, from 24.1% to 21.7%.

  4. In September 2026, Dynatrace lost share of searches among application performance monitoring worldwide, from 16.2% to 14.5%.

  5. In September 2026, New Relic lost share of searches among application performance monitoring worldwide, from 10.8% to 9.7%.

  6. Estimated monthly branded searches for Sentry worldwide rose 34.2% over 12 measured months, from 3.7K to 5K in September 2026.

How are Instana’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Instana’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • instana

Do you work for Instana? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Instana your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free