Brandwave

How popular isGrafana?

In September 2026, people searched for Grafana by name about 331,000 times worldwide, about the same as the previous year. These searches made up 0.01% of all global application performance monitoring searches, placing Grafana ninth out of nine brands. When we asked both ChatGPT and Google AI Overviews about application performance monitoring, Grafana appeared in four of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Grafana is the ninth most searched of 9 competitors and the fourth most recommended in AI answers.

  1. DatadogShare of searches 39.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. SplunkShare of searches 21.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. DynatraceShare of searches 14.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. InstanaShare of searches 11.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. GrafanaShare of searches 0.01%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

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Top application performance monitoring in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Grafana was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Grafana is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. New Relic1st
  2. Datadog2nd
  3. Dynatrace3rd
  4. Grafana4th
  5. AppDynamics5th
  6. Sentry6th
  7. Elastic7th
  8. Splunk–
  9. Instana–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dynatrace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • New Relic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grafana4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Datadog3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sentry2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elastic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AppDynamics1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Splunk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Instana0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about application performance monitoring

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which application performance monitoring compete with Grafana?

Grafana against application performance monitoring worldwide, by month

Share of searches by month for Datadog, Splunk, Dynatrace, Instana, New Relic, Grafana. The figures are in the table below the chart.

View monthly share of searches table
MonthDatadogSplunkDynatraceInstanaNew RelicAppDynamicsSentryElasticGrafana
Oct 202534.3%28.1%15.4%5.7%12.6%2.5%0.52%0.92%0.02%
Nov 202539.5%26.5%14.5%1.3%14.5%1.9%0.55%1.1%0.02%
Dec 202537%30.4%13.6%1.5%13.6%2.2%0.62%0.99%0.01%
Jan 202640.6%27.2%14.9%1.3%12.2%2%0.58%1.1%0.02%
Feb 202641.8%28%15.4%1.4%10.3%1.7%0.55%0.92%0.02%
Mar 202640.1%26.9%17.9%1.3%9.9%2%0.77%1.1%0.01%
Apr 202641.7%27.9%15.3%1.4%10.2%1.7%0.86%0.91%0.02%
May 202643.9%24.1%16.1%1.2%10.8%2.2%0.8%0.96%0.02%
Jun 202640.8%27.4%15%1.3%12.3%1.6%0.73%0.73%0.02%
Jul 202644.3%24.3%16.3%1.2%10.9%1.5%0.75%0.79%0.02%
Aug 202644%24.1%16.2%1.8%10.8%1.4%0.82%0.79%0.02%
Sep 202639.5%21.7%14.5%11.9%9.7%1.3%0.8%0.58%0.01%

  1. 1.Datadog

    39.5%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -4.5 points.

  2. 2.Splunk

    21.7%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -2.5 points.

  3. 3.Dynatrace

    14.5%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -1.7 points.

  4. 4.Instana

    11.9%

    Moved from 5th to 4th. 74K estimated branded searches, +647.5% vs prior month. Share +10.1 points.

  5. 5.New Relic

    9.7%

    Moved from 4th to 5th. 60.5K estimated branded searches, 0% vs prior month. Share -1.1 points.

  6. 6.AppDynamics

    1.3%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Sentry

    0.8%

    Held 7th. 5K estimated branded searches, +8.5% vs prior month. Share 0 points.

  8. 8.Elastic

    0.58%

    Held 8th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  9. 9.Grafana

    0.01%

    Held 9th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

Compare popularity between Grafana and its closest rivals

Every comparison with Grafana

24 comparisons

How has branded search demand for Grafana changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Grafana worldwide held steady, from 338K to 331K.
  • Across the 12 months ending September 2026, Grafana’s share of searches among application performance monitoring worldwide held steady, from 0.02% to 0.01%.

How did search popularity change for application performance monitoring worldwide in September 2026?

6 changes

  1. In September 2026, Instana overtook New Relic to rank 4th among application performance monitoring worldwide, with 11.9% of the searches.

  2. In September 2026, Datadog lost share of searches among application performance monitoring worldwide, from 44% to 39.5%.

  3. In September 2026, Splunk lost share of searches among application performance monitoring worldwide, from 24.1% to 21.7%.

  4. In September 2026, Dynatrace lost share of searches among application performance monitoring worldwide, from 16.2% to 14.5%.

  5. In September 2026, New Relic lost share of searches among application performance monitoring worldwide, from 10.8% to 9.7%.

  6. Estimated monthly branded searches for Sentry worldwide rose 34.2% over 12 measured months, from 3.7K to 5K in September 2026.

How are Grafana’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Grafana’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • apm grafana
  • grafana
  • grafana apm
  • grafana app
  • grafana cloud
  • grafana loki
  • grafana monitoring
  • grafana observability
  • grafana software
  • observability grafana

Do you work for Grafana? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Grafana compete?

Grafana is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Data visualisation platforms10th of 10<0.01%Show ranking
Observability platforms1st of 934%Show ranking
Application performance monitoring9th of 90.01%Shown above
Infrastructure monitoring platforms8th of 80.01%Show ranking
Distributed tracing platforms6th of 70.02%Show ranking
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