Brandwave

Elastic vs Grafana:Which is more popular?

In September 2026, Elastic had more branded searches than Grafana among application performance monitoring worldwide. Elastic had about 3,600 branded searches, while Grafana had 70. Elastic made up 0.58% of all application performance monitoring searches we track, and Grafana accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about application performance monitoring, Grafana appeared in four of the five answers and Elastic in two. Grafana was mentioned before Elastic in every answer.

Among application performance monitoring worldwide in September 2026

Who do people search for more?

Elastic, about 51 searches for every 1 for Grafana

Elastic 3.6K searchesGrafana 70 searches

Who does AI mention more?

Grafana, mentioned in 4 of 5 answers, Elastic in 2

Grafana in 4 of 5Elastic in 2 of 5

Who does AI recommend more?

Grafana, named ahead of Elastic in every answer

Grafana first in 4Elastic never first

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Top application performance monitoring in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Grafana was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Elastic was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Grafana was listed before Elastic in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. New Relic1st
  2. Datadog2nd
  3. Dynatrace3rd
  4. Grafana4th
  5. AppDynamics5th
  6. Sentry6th
  7. Elastic7th
  8. Splunk–
  9. Instana–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dynatrace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • New Relic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grafana4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Datadog3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sentry2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elastic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AppDynamics1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Splunk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Instana0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about application performance monitoring

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Elastic or Grafana more popular in search?

This chart shows how often people search Google for Elastic and Grafana by name. Each line represents a brand's share of searches for all nine application performance monitoring we track, month by month, from English-language searches worldwide.

Elastic and Grafana among application performance monitoring worldwide, by month

Share of searches by month for Elastic, Grafana. The figures are in the table below the chart.

View monthly share of searches table
MonthDatadogSplunkDynatraceInstanaNew RelicAppDynamicsSentryElasticGrafana
Oct 202534.3%28.1%15.4%5.7%12.6%2.5%0.52%0.92%0.02%
Nov 202539.5%26.5%14.5%1.3%14.5%1.9%0.55%1.1%0.02%
Dec 202537%30.4%13.6%1.5%13.6%2.2%0.62%0.99%0.01%
Jan 202640.6%27.2%14.9%1.3%12.2%2%0.58%1.1%0.02%
Feb 202641.8%28%15.4%1.4%10.3%1.7%0.55%0.92%0.02%
Mar 202640.1%26.9%17.9%1.3%9.9%2%0.77%1.1%0.01%
Apr 202641.7%27.9%15.3%1.4%10.2%1.7%0.86%0.91%0.02%
May 202643.9%24.1%16.1%1.2%10.8%2.2%0.8%0.96%0.02%
Jun 202640.8%27.4%15%1.3%12.3%1.6%0.73%0.73%0.02%
Jul 202644.3%24.3%16.3%1.2%10.9%1.5%0.75%0.79%0.02%
Aug 202644%24.1%16.2%1.8%10.8%1.4%0.82%0.79%0.02%
Sep 202639.5%21.7%14.5%11.9%9.7%1.3%0.8%0.58%0.01%

How has the Elastic and Grafana comparison changed over the last 12 months?

3 findings

How did search popularity change for application performance monitoring worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Grafana worldwide fell 50% over 12 measured months, from 140 to 70 in September 2026.

  2. Estimated monthly branded searches for Elastic worldwide fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Elastic’s and Grafana’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Elastic

1 branded search term

  • elastic stack

Grafana

1 branded search term

  • apm grafana

How the Brand Demand Index is measured

Other head-to-heads among application performance monitoring

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