Brandwave

Dynatrace vs Splunk:Which is more popular?

In September 2026, Splunk had more branded searches than Dynatrace among application performance monitoring worldwide. Splunk had about 135,000 branded searches, while Dynatrace had 90,500. Splunk made up 21.7% of all application performance monitoring searches we track, and Dynatrace accounted for 14.5%. When we asked ChatGPT and Google AI Overviews about application performance monitoring, Dynatrace appeared in four of the five answers and Splunk in none.

Among application performance monitoring worldwide in September 2026

Who do people search for more?

Splunk, about 49% more searches than Dynatrace

Splunk 135K searchesDynatrace 90.5K searches

Who does AI mention more?

Dynatrace, mentioned in 4 of 5 answers, Splunk in 0

Dynatrace in 4 of 5Splunk in 0 of 5

Who does AI recommend more?

Dynatrace, the only one of the two named

Dynatrace first in 4Splunk never named

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Top application performance monitoring in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dynatrace was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Splunk did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. New Relic1st
  2. Datadog2nd
  3. Dynatrace3rd
  4. Grafana4th
  5. AppDynamics5th
  6. Sentry6th
  7. Elastic7th
  8. Splunk–
  9. Instana–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dynatrace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • New Relic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grafana4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Datadog3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sentry2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elastic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AppDynamics1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Splunk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Instana0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about application performance monitoring

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Dynatrace or Splunk more popular in search?

This chart shows how often people search Google for Dynatrace and Splunk by name. Each line represents a brand's share of searches for all nine application performance monitoring we track, month by month, from English-language searches worldwide.

Dynatrace and Splunk among application performance monitoring worldwide, by month

Share of searches by month for Splunk, Dynatrace. The figures are in the table below the chart.

View monthly share of searches table
MonthDatadogSplunkDynatraceInstanaNew RelicAppDynamicsSentryElasticGrafana
Oct 202534.3%28.1%15.4%5.7%12.6%2.5%0.52%0.92%0.02%
Nov 202539.5%26.5%14.5%1.3%14.5%1.9%0.55%1.1%0.02%
Dec 202537%30.4%13.6%1.5%13.6%2.2%0.62%0.99%0.01%
Jan 202640.6%27.2%14.9%1.3%12.2%2%0.58%1.1%0.02%
Feb 202641.8%28%15.4%1.4%10.3%1.7%0.55%0.92%0.02%
Mar 202640.1%26.9%17.9%1.3%9.9%2%0.77%1.1%0.01%
Apr 202641.7%27.9%15.3%1.4%10.2%1.7%0.86%0.91%0.02%
May 202643.9%24.1%16.1%1.2%10.8%2.2%0.8%0.96%0.02%
Jun 202640.8%27.4%15%1.3%12.3%1.6%0.73%0.73%0.02%
Jul 202644.3%24.3%16.3%1.2%10.9%1.5%0.75%0.79%0.02%
Aug 202644%24.1%16.2%1.8%10.8%1.4%0.82%0.79%0.02%
Sep 202639.5%21.7%14.5%11.9%9.7%1.3%0.8%0.58%0.01%

How has the Dynatrace and Splunk comparison changed over the last 12 months?

3 findings

How did search popularity change for application performance monitoring worldwide in September 2026?

2 changes
  1. In September 2026, Splunk lost share of searches among application performance monitoring worldwide, from 24.1% to 21.7%.

  2. In September 2026, Dynatrace lost share of searches among application performance monitoring worldwide, from 16.2% to 14.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dynatrace’s and Splunk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dynatrace

1 branded search term

  • dynatrace

Splunk

1 branded search term

  • splunk

How the Brand Demand Index is measured

Other head-to-heads among application performance monitoring

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