Better Stack vs Splunk On-Call:Which is more popular?
In September 2026, Better Stack had more branded searches than Splunk On-Call among alerting platforms worldwide. Better Stack had about 14,800 branded searches, while Splunk On-Call had 880. Better Stack made up 12.1% of all alerting platform searches we track, and Splunk On-Call accounted for 0.72%. When we asked ChatGPT and Google AI Overviews about alerting platforms, Better Stack appeared in two of the five answers and Splunk On-Call in none.
Who do people search for more?
Better Stack, about 17 searches for every 1 for Splunk On-Call
Who does AI mention more?
Better Stack, mentioned in 2 of 5 answers, Splunk On-Call in 0
Who does AI recommend more?
Better Stack, the only one of the two named
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Top alerting platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Better Stack was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Splunk On-Call did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
PagerDuty1st
incident.io2nd
Grafana IRM3rd
Opsgenie4th- Better Stack5th
Rootly6th
AlertOps7th
xMatters–
Splunk On-Call–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PagerDuty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Grafana IRM4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Opsgenie3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- incident.io3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Better Stack2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rootly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AlertOps1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- xMatters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Splunk On-Call0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about alerting platforms
5 answers
Asked ChatGPT
“Which alerting platform should I use?”
Asked ChatGPT
“What are the best alerting platforms?”
Asked ChatGPT
“What's the best alerting platform for a small engineering team?”
Searched Google, AI Overview
“alerting platforms”
Searched Google, AI Overview
“on call alerting”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Better Stack or Splunk On-Call more popular in search?
This chart shows how often people search Google for Better Stack and Splunk On-Call by name. Each line represents a brand's share of searches for all nine alerting platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Better Stack, Splunk On-Call. The figures are in the table below the chart.
View monthly share of searches table
| Month | PagerDuty | Better Stack | Opsgenie | Rootly | xMatters | Grafana IRM | AlertOps | Splunk On-Call | incident.io |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.6% | 6.2% | 20.7% | 5.1% | 5.1% | 3.2% | 1.8% | 1.2% | 0.07% |
| Nov 2025 | 60% | 6.6% | 18% | 4.4% | 5.4% | 3% | 1.5% | 1.1% | 0.06% |
| Dec 2025 | 55.9% | 7.5% | 20.5% | 5% | 5% | 3.1% | 1.8% | 1.2% | 0.1% |
| Jan 2026 | 53.8% | 8.8% | 19.7% | 5.9% | 5.9% | 3.3% | 1.7% | 0.89% | 0.08% |
| Feb 2026 | 59.4% | 8% | 17.8% | 5.3% | 4.3% | 3% | 1.3% | 0.8% | 0.09% |
| Mar 2026 | 56.7% | 9.3% | 17% | 6.2% | 5.1% | 3.4% | 1.2% | 1% | 0.11% |
| Apr 2026 | 59.5% | 9.7% | 14.6% | 5.3% | 5.3% | 3.4% | 1.3% | 0.8% | 0.14% |
| May 2026 | 58.9% | 11.8% | 14.4% | 5.3% | 4.3% | 3.2% | 1.3% | 0.8% | 0.09% |
| Jun 2026 | 60.6% | 9.9% | 14.8% | 5.4% | 4.4% | 2.6% | 1.3% | 0.82% | 0.14% |
| Jul 2026 | 60.6% | 9.9% | 14.8% | 5.4% | 4.4% | 2.6% | 1.3% | 0.82% | 0.14% |
| Aug 2026 | 56.1% | 13.7% | 13.7% | 6.1% | 5% | 2.7% | 1.5% | 0.93% | 0.16% |
| Sep 2026 | 60.3% | 12.1% | 12.1% | 5.4% | 5.4% | 2.4% | 1.5% | 0.72% | 0.11% |
How has the Better Stack and Splunk On-Call comparison changed over the last 12 months?
3 findings
- Better Stack was ahead of Splunk On-Call in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Better Stack’s share of searches among alerting platforms worldwide moved from 6.2% to 12.1%, and its estimated monthly branded searches moved from 8.1K to 14.8K.
- Across the 12 months ending September 2026, Splunk On-Call’s share of searches among alerting platforms worldwide moved from 1.2% to 0.72%, and its estimated monthly branded searches moved from 1.6K to 880.
How did search popularity change for alerting platforms worldwide in September 2026?
2 changes
In September 2026, Better Stack lost share of searches among alerting platforms worldwide, from 13.7% to 12.1%.
Estimated monthly branded searches for Splunk On-Call worldwide fell 45% over 12 measured months, from 1.6K to 880 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Better Stack’s and Splunk On-Call’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Better Stack
1 branded search term
- better stack
Splunk On-Call
1 branded search term
- splunk on call
Other head-to-heads among alerting platforms
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