Brandwave

Alerting platforms:Which brands are most popular in search?

In August 2026, PagerDuty was the most searched among alerting platforms worldwide, with an estimated 67.5K branded searches and 69.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. PagerDuty69.5%
  2. Opsgenie15.2%
  3. incident.io7%
  4. xMatters5.6%
  5. AlertOps1.6%
  6. Splunk On-Call1%

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Share of SearchLeaderboard

Compare the alerting platforms engineering teams rely on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among alerting platforms worldwide, by month

Share of Search by month for PagerDuty, Opsgenie, incident.io, xMatters. The figures are in the table below the chart.

View monthly share of search table
MonthPagerDutyOpsgenieincident.ioxMattersAlertOpsSplunk On-Call
Oct 202561.2%21.1%9.5%5.1%1.9%1.2%
Nov 202566.8%19%5.7%5.7%1.6%1.1%
Dec 202563.2%21.8%6.6%5.3%1.9%1.3%
Jan 202662.5%21.7%6.5%6.5%1.9%0.98%
Feb 202667.7%19.4%5.9%4.7%1.4%0.88%
Mar 202666.3%18.7%6.9%5.6%1.3%1.1%
Apr 202668.7%15.9%7.3%5.8%1.4%0.88%
May 202670.6%16.2%6%4.8%1.4%0.9%
Jun 202669.6%16%7.3%4.8%1.4%0.88%
Jul 202669.9%15.9%7.2%4.7%1.4%0.88%
Aug 202669.5%15.2%7%5.6%1.6%1%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.PagerDuty

    69.5%

    Held 1st. 67.5K estimated branded searches, -15.3% vs prior month. Share -0.3 points.

  2. 2.Opsgenie

    15.2%

    Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  3. 3.incident.io

    7%

    Held 3rd. 6.8K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  4. 4.xMatters

    5.6%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.AlertOps

    1.6%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Splunk On-Call

    1%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among alerting platforms worldwide?

In August 2026, PagerDuty was the most searched among alerting platforms worldwide, with an estimated 67.5K branded searches and 69.5% estimated Share of Search within this set. Opsgenie is in 2nd place, 54.3 percentage points behind at 15.2% Share of Search.

Global alerting platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
PagerDuty61.2% → 69.5%70.6%May 202661.2%Oct 20251st
Opsgenie21.1% → 15.2%21.8%Dec 202515.2%Aug 20262nd
incident.io9.5% → 7%9.5%Oct 20255.7%Nov 20253rd
xMatters5.1% → 5.6%6.5%Jan 20264.7%Feb 20264th
AlertOps1.9% → 1.6%1.9%Oct 20251.3%Mar 20265th
Splunk On-Call1.2% → 1%1.3%Dec 20250.88%Feb 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, PagerDuty’s estimated Share of Search among alerting platforms worldwide increased from 61.2% to 69.5%.
  • Across the 11 months ending August 2026, Opsgenie’s estimated Share of Search among alerting platforms worldwide decreased from 21.1% to 15.2%.
  • Across the 11 months ending August 2026, incident.io’s estimated Share of Search among alerting platforms worldwide decreased from 9.5% to 7%.
  • Across the 11 months ending August 2026, PagerDuty’s estimated Share of Search among alerting platforms worldwide peaked at 70.6% in May 2026 and was lowest at 61.2% in October 2025.
  • Across the 11 months ending August 2026, Opsgenie’s estimated Share of Search among alerting platforms worldwide peaked at 21.8% in December 2025 and was lowest at 15.2% in August 2026.
  • Across the 11 months ending August 2026, incident.io’s estimated Share of Search among alerting platforms worldwide peaked at 9.5% in October 2025 and was lowest at 5.7% in November 2025.
  • Across the 11 months ending August 2026, xMatters’ estimated Share of Search among alerting platforms worldwide peaked at 6.5% in January 2026 and was lowest at 4.7% in February 2026.
  • Across the 11 months ending August 2026, xMatters, AlertOps and Splunk On-Call held steady: their estimated Share of Search among alerting platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for alerting platforms worldwide in August 2026?

  1. In August 2026, xMatters gained estimated Share of Search among alerting platforms worldwide, from 4.7% to 5.6%.

  2. In August 2026, Opsgenie lost estimated Share of Search among alerting platforms worldwide, from 15.9% to 15.2%.

  3. Estimated monthly branded searches for incident.io worldwide fell 44.5% over 11 measured months, from 12.2K to 6.8K in August 2026.

  4. Estimated monthly branded searches for Splunk On-Call worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.

  5. Estimated monthly branded searches for AlertOps worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.

  6. Estimated monthly branded searches for PagerDuty worldwide fell 14.4% over 11 measured months, from 78.8K to 67.5K in August 2026.

How the Brand Demand Index is measured

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