Brandwave

How popular isPagerDuty in search?

In August 2026, there were an estimated 67.5K branded searches for PagerDuty worldwide which is down 14.4% over the last 11 months. PagerDuty holds 69.5% estimated Share of Search among alerting platforms worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. PagerDuty69.5%
  2. Opsgenie15.2%
  3. incident.io7%
  4. xMatters5.6%
  5. AlertOps1.6%
  6. Splunk On-Call1%
PagerDuty website (opens in a new tab)

Follow PagerDuty and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which alerting platforms compete with PagerDuty?

PagerDuty against alerting platforms worldwide, by month

Share of Search by month for PagerDuty, Opsgenie, incident.io, xMatters. The figures are in the table below the chart.

View monthly share of search table
MonthPagerDutyOpsgenieincident.ioxMattersAlertOpsSplunk On-Call
Oct 202561.2%21.1%9.5%5.1%1.9%1.2%
Nov 202566.8%19%5.7%5.7%1.6%1.1%
Dec 202563.2%21.8%6.6%5.3%1.9%1.3%
Jan 202662.5%21.7%6.5%6.5%1.9%0.98%
Feb 202667.7%19.4%5.9%4.7%1.4%0.88%
Mar 202666.3%18.7%6.9%5.6%1.3%1.1%
Apr 202668.7%15.9%7.3%5.8%1.4%0.88%
May 202670.6%16.2%6%4.8%1.4%0.9%
Jun 202669.6%16%7.3%4.8%1.4%0.88%
Jul 202669.9%15.9%7.2%4.7%1.4%0.88%
Aug 202669.5%15.2%7%5.6%1.6%1%
Sep 2026——————

  1. 1.PagerDuty

    69.5%

    Held 1st. 67.5K estimated branded searches, -15.3% vs prior month. Share -0.3 points.

  2. 2.Opsgenie

    15.2%

    Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  3. 3.incident.io

    7%

    Held 3rd. 6.8K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  4. 4.xMatters

    5.6%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.AlertOps

    1.6%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Splunk On-Call

    1%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between PagerDuty and its closest rivals

How has branded search demand for PagerDuty changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for PagerDuty worldwide fell from 78.8K to 67.5K.
  • Across the 11 months ending August 2026, PagerDuty’s estimated Share of Search among alerting platforms worldwide increased from 61.2% to 69.5%.
  • Across the 11 months ending August 2026, PagerDuty’s estimated Share of Search among alerting platforms worldwide peaked at 70.6% in May 2026 and was lowest at 61.2% in October 2025.

How did search popularity change for alerting platforms worldwide in August 2026?

  1. In August 2026, xMatters gained estimated Share of Search among alerting platforms worldwide, from 4.7% to 5.6%.

  2. In August 2026, Opsgenie lost estimated Share of Search among alerting platforms worldwide, from 15.9% to 15.2%.

  3. Estimated monthly branded searches for incident.io worldwide fell 44.5% over 11 measured months, from 12.2K to 6.8K in August 2026.

  4. Estimated monthly branded searches for Splunk On-Call worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.

  5. Estimated monthly branded searches for AlertOps worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.

  6. Estimated monthly branded searches for PagerDuty worldwide fell 14.4% over 11 measured months, from 78.8K to 67.5K in August 2026.

Where does PagerDuty compete?

PagerDuty is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Alerting platforms1st of 669.5%Shown above
On-call management platforms1st of 571.4%Show ranking
Incident management platforms1st of 581.3%Show ranking

How is PagerDuty measured?

Brandwave collects information about searches that people make online using PagerDuty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • incident management pagerduty
  • pagerduty
  • pagerduty app
  • pagerduty com
  • pagerduty incident management
  • pagerduty software

Do you work for PagerDuty? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is PagerDuty your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free