Brandwave

Grafana IRM vs PagerDuty:Which is more popular?

In September 2026, PagerDuty had more branded searches than Grafana IRM among alerting platforms worldwide. PagerDuty had about 74,000 branded searches, while Grafana IRM had 2,900. PagerDuty made up 60.3% of all alerting platform searches we track, and Grafana IRM accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about alerting platforms, PagerDuty appeared in all five answers and Grafana IRM in four. PagerDuty was mentioned before Grafana IRM in every answer.

Among alerting platforms worldwide in September 2026

Who do people search for more?

PagerDuty, about 26 searches for every 1 for Grafana IRM

PagerDuty 74K searchesGrafana IRM 2.9K searches

Who does AI mention more?

PagerDuty, mentioned in every answer we collected

PagerDuty in 5 of 5Grafana IRM in 4 of 5

Who does AI recommend more?

PagerDuty, named ahead of Grafana IRM in every answer

PagerDuty first in 5Grafana IRM never first

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Top alerting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PagerDuty appeared in all five answers. Grafana IRM was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. PagerDuty was listed before Grafana IRM in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PagerDuty1st
  2. incident.io2nd
  3. Grafana IRM3rd
  4. Opsgenie4th
  5. Better Stack5th
  6. Rootly6th
  7. AlertOps7th
  8. xMatters–
  9. Splunk On-Call–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PagerDuty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Grafana IRM4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Opsgenie3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • incident.io3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Better Stack2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rootly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AlertOps1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • xMatters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Splunk On-Call0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about alerting platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Grafana IRM or PagerDuty more popular in search?

This chart shows how often people search Google for Grafana IRM and PagerDuty by name. Each line represents a brand's share of searches for all nine alerting platforms we track, month by month, from English-language searches worldwide.

Grafana IRM and PagerDuty among alerting platforms worldwide, by month

Share of searches by month for PagerDuty, Grafana IRM. The figures are in the table below the chart.

View monthly share of searches table
MonthPagerDutyBetter StackOpsgenieRootlyxMattersGrafana IRMAlertOpsSplunk On-Callincident.io
Oct 202556.6%6.2%20.7%5.1%5.1%3.2%1.8%1.2%0.07%
Nov 202560%6.6%18%4.4%5.4%3%1.5%1.1%0.06%
Dec 202555.9%7.5%20.5%5%5%3.1%1.8%1.2%0.1%
Jan 202653.8%8.8%19.7%5.9%5.9%3.3%1.7%0.89%0.08%
Feb 202659.4%8%17.8%5.3%4.3%3%1.3%0.8%0.09%
Mar 202656.7%9.3%17%6.2%5.1%3.4%1.2%1%0.11%
Apr 202659.5%9.7%14.6%5.3%5.3%3.4%1.3%0.8%0.14%
May 202658.9%11.8%14.4%5.3%4.3%3.2%1.3%0.8%0.09%
Jun 202660.6%9.9%14.8%5.4%4.4%2.6%1.3%0.82%0.14%
Jul 202660.6%9.9%14.8%5.4%4.4%2.6%1.3%0.82%0.14%
Aug 202656.1%13.7%13.7%6.1%5%2.7%1.5%0.93%0.16%
Sep 202660.3%12.1%12.1%5.4%5.4%2.4%1.5%0.72%0.11%

How has the Grafana IRM and PagerDuty comparison changed over the last 12 months?

3 findings
  • PagerDuty was ahead of Grafana IRM in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Grafana IRM’s share of searches among alerting platforms worldwide moved from 3.2% to 2.4%, and its estimated monthly branded searches moved from 4.2K to 2.9K.
  • Across the 12 months ending September 2026, PagerDuty’s share of searches among alerting platforms worldwide moved from 56.6% to 60.3%, and its estimated monthly branded searches held steady at 74K.

How did search popularity change for alerting platforms worldwide in September 2026?

2 changes
  1. In September 2026, PagerDuty gained share of searches among alerting platforms worldwide, from 56.1% to 60.3%.

  2. Estimated monthly branded searches for Grafana IRM worldwide fell 31% over 12 measured months, from 4.2K to 2.9K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Grafana IRM’s and PagerDuty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Grafana IRM

2 branded search terms

  • grafana irm
  • grafana oncall

PagerDuty

1 branded search term

  • pagerduty

How the Brand Demand Index is measured

Other head-to-heads among alerting platforms

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