How popular isPagerDuty in search?
In August 2026, there were an estimated 67.5K branded searches for PagerDuty worldwide which is down 14.4% over the last 11 months. PagerDuty holds 81.3% estimated Share of Search among incident management platforms worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
PagerDuty81.3%
Rootly10.4%
incident.io8.2%
FireHydrant0.12%
Squadcast0.04%
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Which incident management platforms compete with PagerDuty?
Share of Search by month for PagerDuty, Rootly, incident.io. The figures are in the table below the chart.
View monthly share of search table
| Month | PagerDuty | Rootly | incident.io | FireHydrant | Squadcast |
|---|---|---|---|---|---|
| Oct 2025 | 78.5% | 9.1% | 12.1% | 0.18% | 0.05% |
| Nov 2025 | 83.6% | 9% | 7.2% | 0.16% | 0.04% |
| Dec 2025 | 80.7% | 10.5% | 8.4% | 0.35% | 0.04% |
| Jan 2026 | 79.8% | 11.4% | 8.3% | 0.41% | 0.05% |
| Feb 2026 | 83% | 9.4% | 7.2% | 0.29% | 0.05% |
| Mar 2026 | 80.6% | 10.6% | 8.4% | 0.34% | 0.06% |
| Apr 2026 | 81.8% | 9.2% | 8.7% | 0.28% | 0.05% |
| May 2026 | 83.8% | 8.9% | 7.1% | 0.11% | 0.04% |
| Jun 2026 | 82.5% | 8.7% | 8.7% | 0.1% | 0.03% |
| Jul 2026 | 82.7% | 8.6% | 8.6% | 0.1% | 0.04% |
| Aug 2026 | 81.3% | 10.4% | 8.2% | 0.12% | 0.04% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.3% | 67.5K | -15.3% | -1.3 points | |
| 2, held 2nd | 10.4% | 8.6K | +3.5% | +1.7 points | |
| 3, held 3rd | 8.2% | 6.8K | -18.1% | -0.4 points | |
| 4, held 4th | 0.12% | 100 | 0% | 0 points | |
| 5, held 5th | 0.04% | 30 | -25% | 0 points |
81.3%
held 1st · 67.5K estimated branded searches · -15.3% vs prior month · -1.3 points
2.
Rootly10.4%
held 2nd · 8.6K estimated branded searches · +3.5% vs prior month · +1.7 points
8.2%
held 3rd · 6.8K estimated branded searches · -18.1% vs prior month · -0.4 points
0.12%
held 4th · 100 estimated branded searches · 0% vs prior month · 0 points
0.04%
held 5th · 30 estimated branded searches · -25% vs prior month · 0 points
Compare search popularity between PagerDuty and its closest rivals
How has branded search demand for PagerDuty changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for PagerDuty worldwide fell from 78.8K to 67.5K.
- Across the 11 months ending August 2026, PagerDuty’s estimated Share of Search among incident management platforms worldwide increased from 78.5% to 81.3%.
- Across the 11 months ending August 2026, PagerDuty’s estimated Share of Search among incident management platforms worldwide peaked at 83.8% in May 2026 and was lowest at 78.5% in October 2025.
How did search popularity change for incident management platforms worldwide in August 2026?
5 changes
In August 2026, Rootly gained estimated Share of Search among incident management platforms worldwide, from 8.6% to 10.4%.
In August 2026, PagerDuty lost estimated Share of Search among incident management platforms worldwide, from 82.7% to 81.3%.
Estimated monthly branded searches for incident.io worldwide fell 44.5% over 11 measured months, from 12.2K to 6.8K in August 2026.
Estimated monthly branded searches for FireHydrant worldwide fell 44.4% over 11 measured months, from 180 to 100 in August 2026.
Estimated monthly branded searches for Squadcast worldwide fell 40% over 11 measured months, from 50 to 30 in August 2026.
How is PagerDuty measured?
Brandwave collects information about searches that people make online using PagerDuty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- incident management pagerduty
- pagerduty
- pagerduty app
- pagerduty com
- pagerduty incident management
- pagerduty software
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Is PagerDuty your brand?
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