Brandwave

How popular isJira Service Management?

In September 2026, people searched for Jira Service Management by name about 40,500 times worldwide, about the same as the previous year. These searches made up 21.8% of all global incident management platform searches, placing Jira Service Management second out of eight platforms. When we asked both ChatGPT and Google AI Overviews about incident management platforms, Jira Service Management appeared in four of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Jira Service Management is the second most searched of 8 competitors and the fourth most recommended in AI answers.

  1. PagerDutyShare of searches 53.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Jira Service ManagementShare of searches 21.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. Better StackShare of searches 9.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. incident.ioShare of searches 5.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. ServiceNowShare of searches 5.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th

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Top incident management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jira Service Management was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Jira Service Management is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. incident.io1st
  2. PagerDuty2nd
  3. Rootly3rd
  4. Jira Service Management4th
  5. ServiceNow5th
  6. Better Stack6th
  7. FireHydrant7th
  8. Squadcast8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PagerDuty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • incident.io5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rootly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jira Service Management4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ServiceNow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Better Stack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FireHydrant1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Squadcast1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about incident management platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which incident management platforms compete with Jira Service Management?

Jira Service Management against incident management platforms worldwide, by month

Share of searches by month for PagerDuty, Jira Service Management, Better Stack, incident.io, ServiceNow, Rootly. The figures are in the table below the chart.

View monthly share of searches table
MonthPagerDutyJira Service ManagementBetter Stackincident.ioServiceNowRootlyFireHydrantSquadcast
Oct 202552.8%22.2%5.4%8.2%6.6%4.5%0.11%0.03%
Nov 202555.8%23.7%5.8%4.8%5.8%3.9%0.1%0.02%
Dec 202553.6%22.5%6.7%5.6%6.7%4.6%0.22%0.02%
Jan 202648.9%25.4%7.6%5.1%7.6%5.2%0.25%0.02%
Feb 202653.6%23%6.9%4.7%6.9%4.8%0.18%0.03%
Mar 202651.4%21.6%7.9%5.4%7.9%5.5%0.21%0.03%
Apr 202651.7%22%8%5.5%8%4.5%0.17%0.03%
May 202651.7%21.7%9.7%4.4%7.9%4.5%0.06%0.02%
Jun 202652%21.9%8%5.5%8%4.5%0.06%0.01%
Jul 202652.4%21.8%8%5.4%8%4.4%0.06%0.02%
Aug 202649.9%20.1%11%5%9%5%0.07%0.01%
Sep 202653.2%21.8%9.7%5.4%5.3%4.4%0.05%0.02%

  1. 1.PagerDuty

    53.2%

    Held 1st. 80.9K estimated branded searches, +20% vs prior month. Share +3.3 points.

  2. 2.Jira Service Management

    21.8%

    Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.7 points.

  3. 3.Better Stack

    9.7%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.incident.io

    5.4%

    Moved from 5th to 4th. 8.2K estimated branded searches, +21.7% vs prior month. Share +0.4 points.

  5. 5.ServiceNow

    5.3%

    Moved from 4th to 5th. 8.1K estimated branded searches, -33.1% vs prior month. Share -3.6 points.

  6. 6.Rootly

    4.4%

    Held 6th. 6.7K estimated branded searches, +0.15% vs prior month. Share -0.5 points.

  7. 7.FireHydrant

    0.05%

    Held 7th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

  8. 8.Squadcast

    0.02%

    Held 8th. 30 estimated branded searches, +50% vs prior month. Share 0 points.

Compare popularity between Jira Service Management and its closest rivals

Every comparison with Jira Service Management

26 comparisons

How has branded search demand for Jira Service Management changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Jira Service Management worldwide held steady, from 41.5K to 40.5K.
  • Across the 12 months ending September 2026, Jira Service Management’s share of searches among incident management platforms worldwide peaked at 25.4% in January 2026 and was lowest at 20.1% in August 2026.

How did search popularity change for incident management platforms worldwide in September 2026?

6 changes

  1. In September 2026, PagerDuty gained share of searches among incident management platforms worldwide, from 49.9% to 53.2%.

  2. In September 2026, Jira Service Management gained share of searches among incident management platforms worldwide, from 20.1% to 21.8%.

  3. In September 2026, ServiceNow lost share of searches among incident management platforms worldwide, from 9% to 5.3%.

  4. In September 2026, Better Stack lost share of searches among incident management platforms worldwide, from 11% to 9.7%.

  5. In September 2026, Rootly lost share of searches among incident management platforms worldwide, from 5% to 4.4%.

  6. In September 2026, incident.io rose from 5th to 4th among incident management platforms worldwide.

How are Jira Service Management’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Jira Service Management’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • jira service desk
  • jira service management
  • jira service management app
  • jira service management software
  • jiraservicemanagement

How the Brand Demand Index is measured

Who owns Jira Service Management?

Jira Service Management is owned by Atlassian. Brandwave also tracks Trello, Atlassian Statuspage, Bitbucket and Confluence, owned by the same company, worldwide.

Do you work for Jira Service Management? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Jira Service Management compete?

Jira Service Management is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
IT service management platforms4th of 104.6%Show ranking
Service desk software7th of 70.83%Show ranking
Help desk software5th of 74.8%Show ranking
CMDB platforms7th of 81.4%Show ranking
Incident management platforms2nd of 821.8%Shown above
On-call management platforms1st of 938.6%Show ranking
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