BMC Helix vs Jira Service Management:Which is more popular by branded search?
In August 2026, Jira Service Management had more branded searches than BMC Helix among service desk software worldwide. Jira Service Management was estimated to have 33.3K branded searches compared to BMC Helix’s 14.8K, and held a 5.7% Share of Search versus BMC Helix’s 2.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BMC Helix or Jira Service Management?
Compare the systems IT teams run requests through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jira Service Management, BMC Helix. The figures are in the table below the chart.
View monthly share of search table
| Month | ServiceNow | ManageEngine | Freshservice | Jira Service Management | BMC Helix |
|---|---|---|---|---|---|
| Oct 2025 | 74.3% | 10% | 6.8% | 6.9% | 2% |
| Nov 2025 | 72.9% | 9.8% | 6.7% | 8.2% | 2.4% |
| Dec 2025 | 74.3% | 10% | 6.8% | 6.9% | 2% |
| Jan 2026 | 75.8% | 8.3% | 6.9% | 7% | 2% |
| Feb 2026 | 76.7% | 8.4% | 5.7% | 7.1% | 2.1% |
| Mar 2026 | 74.3% | 10% | 6.8% | 6.9% | 2% |
| Apr 2026 | 79.4% | 7.1% | 5.9% | 5.8% | 1.7% |
| May 2026 | 79.4% | 7.1% | 5.9% | 5.8% | 1.7% |
| Jun 2026 | 79.1% | 7.1% | 5.9% | 5.8% | 2.1% |
| Jul 2026 | 76.7% | 8.4% | 5.7% | 6.6% | 2.5% |
| Aug 2026 | 77.4% | 8.5% | 5.8% | 5.7% | 2.5% |
| Sep 2026 | — | — | — | — | — |
How has the BMC Helix and Jira Service Management comparison changed over the last 12 months?
3 findings
- Jira Service Management was ahead of BMC Helix in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BMC Helix’s estimated Share of Search among service desk software worldwide moved from 2% to 2.5%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
- Across the 11 months ending August 2026, Jira Service Management’s estimated Share of Search among service desk software worldwide moved from 6.9% to 5.7%, and its estimated monthly branded searches moved from 41.6K to 33.3K.
How did search popularity change for service desk software worldwide in August 2026?
2 changes
In August 2026, Jira Service Management lost estimated Share of Search among service desk software worldwide, from 6.6% to 5.7%.
BMC Helix’s estimated Share of Search among service desk software worldwide has gained ground for 3 months in a row, from 1.7% to 2.5% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using BMC Helix’s and Jira Service Management’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BMC Helix
1 branded search term
- bmc helix
Jira Service Management
6 branded search terms
- jira service desk
- jira service management
- jira service management app
- jira service management it service management
- jira service management software
- jiraservicemanagement
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.