Freshservice vs TOPdesk:Which is more popular by branded search?
In August 2026, Freshservice had more branded searches than TOPdesk among IT service management platforms worldwide. Freshservice was estimated to have 33.5K branded searches compared to TOPdesk’s 27.3K, and held a 29.4% Share of Search versus TOPdesk’s 24%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Freshservice or TOPdesk?
Compare services and tools used to coordinate IT support and service requests. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Freshservice, TOPdesk. The figures are in the table below the chart.
View monthly share of search table
| Month | Freshservice | Jira Service Management | TOPdesk | ManageEngine ServiceDesk Plus | SysAid |
|---|---|---|---|---|---|
| Oct 2025 | 29.2% | 29.5% | 23.6% | 10.5% | 7.1% |
| Nov 2025 | 25.3% | 31.1% | 25% | 11.1% | 7.5% |
| Dec 2025 | 28.8% | 29.4% | 23.4% | 11.4% | 7% |
| Jan 2026 | 29.6% | 29.9% | 24% | 10.6% | 5.9% |
| Feb 2026 | 25.9% | 31.9% | 25.7% | 10.2% | 6.3% |
| Mar 2026 | 29.3% | 29.6% | 23.7% | 11.6% | 5.8% |
| Apr 2026 | 31.3% | 30.4% | 20.8% | 12.4% | 5.1% |
| May 2026 | 31.2% | 30.4% | 20.7% | 12.6% | 5.1% |
| Jun 2026 | 30.5% | 29.8% | 24.8% | 9.9% | 5% |
| Jul 2026 | 28% | 32.5% | 22.9% | 11.1% | 5.6% |
| Aug 2026 | 29.4% | 29.2% | 24% | 11.6% | 5.8% |
| Sep 2026 | — | — | — | — | — |
How has the Freshservice and TOPdesk comparison changed over the last 12 months?
3 findings
- Freshservice was ahead of TOPdesk in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Freshservice’s estimated Share of Search among IT service management platforms worldwide moved from 29.2% to 29.4%, and its estimated monthly branded searches moved from 41.1K to 33.5K.
- Across the 11 months ending August 2026, TOPdesk’s estimated Share of Search among IT service management platforms worldwide moved from 23.6% to 24%, and its estimated monthly branded searches moved from 33.3K to 27.3K.
How did search popularity change for IT service management platforms worldwide in August 2026?
2 changes
In August 2026, Freshservice overtook Jira Service Management to take the highest estimated Share of Search among IT service management platforms worldwide, at 29.4%.
In August 2026, TOPdesk gained estimated Share of Search among IT service management platforms worldwide, from 22.9% to 24%.
How each brand is measured
Brandwave collects information about searches that people make online using Freshservice’s and TOPdesk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Freshservice
4 branded search terms
- freshservice
- freshservice app
- freshservice it service management
- freshservice software
TOPdesk
4 branded search terms
- topdesk
- topdesk app
- topdesk com
- topdesk software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.