How popular isFreshservice in search?
In August 2026, there were an estimated 33.5K branded searches for Freshservice worldwide which is down 18.6% over the last 11 months. Freshservice holds 29.4% estimated Share of Search among IT service management platforms worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Freshservice29.4%
Jira Service Management29.2%
TOPdesk24%ManageEngine ServiceDesk Plus11.6%
SysAid5.8%
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Which IT service management platforms compete with Freshservice?
Share of Search by month for Freshservice, Jira Service Management, TOPdesk, ManageEngine ServiceDesk Plus, SysAid. The figures are in the table below the chart.
View monthly share of search table
| Month | Freshservice | Jira Service Management | TOPdesk | ManageEngine ServiceDesk Plus | SysAid |
|---|---|---|---|---|---|
| Oct 2025 | 29.2% | 29.5% | 23.6% | 10.5% | 7.1% |
| Nov 2025 | 25.3% | 31.1% | 25% | 11.1% | 7.5% |
| Dec 2025 | 28.8% | 29.4% | 23.4% | 11.4% | 7% |
| Jan 2026 | 29.6% | 29.9% | 24% | 10.6% | 5.9% |
| Feb 2026 | 25.9% | 31.9% | 25.7% | 10.2% | 6.3% |
| Mar 2026 | 29.3% | 29.6% | 23.7% | 11.6% | 5.8% |
| Apr 2026 | 31.3% | 30.4% | 20.8% | 12.4% | 5.1% |
| May 2026 | 31.2% | 30.4% | 20.7% | 12.6% | 5.1% |
| Jun 2026 | 30.5% | 29.8% | 24.8% | 9.9% | 5% |
| Jul 2026 | 28% | 32.5% | 22.9% | 11.1% | 5.6% |
| Aug 2026 | 29.4% | 29.2% | 24% | 11.6% | 5.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 29.4% | 33.5K | -0.27% | +1.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 29.2% | 33.3K | -14.3% | -3.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 24% | 27.3K | -0.18% | +1.1 points | |
| 4, held 4th | 11.6% | 13.2K | 0% | +0.6 points | |
| 5, held 5th | 5.8% | 6.6K | -0.15% | +0.3 points |
29.4%
moved from 2nd to 1st · 33.5K estimated branded searches · -0.27% vs prior month · +1.3 points
29.2%
moved from 1st to 2nd · 33.3K estimated branded searches · -14.3% vs prior month · -3.2 points
3.
TOPdesk24%
held 3rd · 27.3K estimated branded searches · -0.18% vs prior month · +1.1 points
held 4th · 13.2K estimated branded searches · 0% vs prior month · +0.6 points
5.
5.8%
held 5th · 6.6K estimated branded searches · -0.15% vs prior month · +0.3 points
Compare search popularity between Freshservice and its closest rivals
How has branded search demand for Freshservice changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Freshservice worldwide fell from 41.1K to 33.5K.
- Across the 11 months ending August 2026, Freshservice’s estimated Share of Search among IT service management platforms worldwide peaked at 31.3% in April 2026 and was lowest at 25.3% in November 2025.
- Across the 11 months ending August 2026, Freshservice rose from 2nd to 1st among IT service management platforms worldwide.
How did search popularity change for IT service management platforms worldwide in August 2026?
5 changes
In August 2026, Freshservice overtook Jira Service Management to take the highest estimated Share of Search among IT service management platforms worldwide, at 29.4%.
In August 2026, TOPdesk gained estimated Share of Search among IT service management platforms worldwide, from 22.9% to 24%.
In August 2026, ManageEngine ServiceDesk Plus gained estimated Share of Search among IT service management platforms worldwide, from 11.1% to 11.6%.
In August 2026, Jira Service Management lost estimated Share of Search among IT service management platforms worldwide, from 32.5% to 29.2%.
Estimated monthly branded searches for SysAid worldwide fell 33.6% over 11 measured months, from 10K to 6.6K in August 2026.
How is Freshservice measured?
Brandwave collects information about searches that people make online using Freshservice’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- freshservice
- freshservice app
- freshservice it service management
- freshservice software
Who owns Freshservice?
Freshservice is owned by Freshworks. Brandwave also tracks Freshsales and Freshdesk, owned by the same company, worldwide.
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Is Freshservice your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.