Brandwave

EasyVista vs Freshservice:Which is more popular?

In September 2026, Freshservice had more branded searches than EasyVista among CMDB platforms worldwide. Freshservice had about 40,500 branded searches, while EasyVista had 8,100. Freshservice made up 8.7% of all CMDB platform searches we track, and EasyVista accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about CMDB platforms, Freshservice appeared in three of the five answers and EasyVista in none.

Among CMDB platforms worldwide in September 2026

Who do people search for more?

Freshservice, about 5 searches for every 1 for EasyVista

Freshservice 40.5K searchesEasyVista 8.1K searches

Who does AI mention more?

Freshservice, mentioned in 3 of 5 answers, EasyVista in 0

Freshservice in 3 of 5EasyVista in 0 of 5

Who does AI recommend more?

Freshservice, the only one of the two named

Freshservice first in 3EasyVista never named

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Top CMDB platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Freshservice was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. EasyVista did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ServiceNow1st
  2. Jira Service Management2nd
  3. BMC Helix3rd
  4. Device424th
  5. ManageEngine ServiceDesk Plus5th
  6. Freshservice6th
  7. Cherwell–
  8. EasyVista–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ServiceNow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jira Service Management4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freshservice3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ManageEngine ServiceDesk Plus3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Device423 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BMC Helix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cherwell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • EasyVista0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about CMDB platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is EasyVista or Freshservice more popular in search?

This chart shows how often people search Google for EasyVista and Freshservice by name. Each line represents a brand's share of searches for all eight CMDB platforms we track, month by month, from English-language searches worldwide.

EasyVista and Freshservice among CMDB platforms worldwide, by month

Share of searches by month for Freshservice, EasyVista. The figures are in the table below the chart.

View monthly share of searches table
MonthServiceNowFreshserviceBMC HelixManageEngine ServiceDesk PlusCherwellEasyVistaJira Service ManagementDevice42
Oct 202581.5%7.3%2.2%2.7%1.8%1.8%1.5%1.2%
Nov 202579.4%7.1%2.6%3.2%2.6%2.1%1.7%1.2%
Dec 202581.5%7.3%2.2%2.9%1.8%1.8%1.5%0.97%
Jan 202681.7%7.4%2.2%2.7%1.8%1.8%1.5%0.98%
Feb 202683.1%6.1%2.2%2.4%1.8%1.8%1.5%1%
Mar 202681.5%7.3%2.2%2.9%1.8%1.8%1.5%0.98%
Apr 202684.8%6.2%1.9%2.5%1.5%1.2%1%0.83%
May 202684.9%6.2%1.9%2.6%1.5%1.2%1%0.68%
Jun 202684.8%6.2%2.3%2%1.5%1.2%1%0.83%
Jul 202683.6%6.2%2.8%2.5%1.5%1.5%1%1%
Aug 202681.3%7.3%3.3%2.9%1.8%1.2%1.2%0.97%
Sep 202679.4%8.7%3.2%2.9%1.7%1.7%1.4%0.95%

How has the EasyVista and Freshservice comparison changed over the last 12 months?

3 findings
  • Freshservice was ahead of EasyVista in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, EasyVista’s share of searches among CMDB platforms worldwide moved from 1.8% to 1.7%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
  • Across the 12 months ending September 2026, Freshservice’s share of searches among CMDB platforms worldwide moved from 7.3% to 8.7%, and its estimated monthly branded searches held steady at 40.5K.

How did search popularity change for CMDB platforms worldwide in September 2026?

2 changes
  1. In September 2026, Freshservice gained share of searches among CMDB platforms worldwide, from 7.3% to 8.7%.

  2. In September 2026, EasyVista gained share of searches among CMDB platforms worldwide, from 1.2% to 1.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using EasyVista’s and Freshservice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

EasyVista

1 branded search term

  • easyvista

Freshservice

1 branded search term

  • freshservice

How the Brand Demand Index is measured

Other head-to-heads among CMDB platforms

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