Cmdb platforms:Which brands are most popular in search?
In August 2026, ServiceNow was the most searched among cmdb platforms worldwide, with an estimated 450K branded searches and 93.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
ServiceNow93.2%
BMC Helix3.1%
Cherwell1.7%
EasyVista1.1%
Device420.91%
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Share of SearchLeaderboard
Compare the cmdb platforms developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ServiceNow, BMC Helix. The figures are in the table below the chart.
View monthly share of search table
| Month | ServiceNow | BMC Helix | Cherwell | EasyVista | Device42 |
|---|---|---|---|---|---|
| Oct 2025 | 92.1% | 2.5% | 2% | 2% | 1.4% |
| Nov 2025 | 90.3% | 3% | 3% | 2.4% | 1.3% |
| Dec 2025 | 92.3% | 2.5% | 2% | 2% | 1.1% |
| Jan 2026 | 92.3% | 2.5% | 2% | 2% | 1.1% |
| Feb 2026 | 92.3% | 2.5% | 2% | 2% | 1.1% |
| Mar 2026 | 92.3% | 2.5% | 2% | 2% | 1.1% |
| Apr 2026 | 93.9% | 2.1% | 1.7% | 1.4% | 0.92% |
| May 2026 | 94.1% | 2.1% | 1.7% | 1.4% | 0.75% |
| Jun 2026 | 93.5% | 2.5% | 1.7% | 1.4% | 0.92% |
| Jul 2026 | 92.5% | 3% | 1.7% | 1.7% | 1.1% |
| Aug 2026 | 93.2% | 3.1% | 1.7% | 1.1% | 0.91% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 93.2% | 450K | 0% | +0.7 points | |
| 2, held 2nd | 3.1% | 14.8K | 0% | 0 points | |
| 3, held 3rd | 1.7% | 8.1K | 0% | 0 points | |
| 4, held 4th | 1.1% | 5.4K | -33.3% | -0.5 points | |
| 5, held 5th | 0.91% | 4.4K | -18.5% | -0.2 points |
93.2%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.7 points.
3.1%
Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Cherwell1.7%
Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
1.1%
Held 4th. 5.4K estimated branded searches, -33.3% vs prior month. Share -0.5 points.
5.
Device420.91%
Held 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
Compare search popularity between leading brands
Which brand is most popular in search among cmdb platforms worldwide?
5 brands
In August 2026, ServiceNow was the most searched among cmdb platforms worldwide, with an estimated 450K branded searches and 93.2% estimated Share of Search within this set. BMC Helix is in 2nd place, 90.2 percentage points behind at 3.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| ServiceNow | 92.1% → 93.2% | 94.1%May 2026 | 90.3%Nov 2025 | 1st |
| BMC Helix | 2.5% → 3.1% | 3.1%Aug 2026 | 2.1%Apr 2026 | 2nd |
| Cherwell | 2% → 1.7% | 3%Nov 2025 | 1.7%Jul 2026 | 3rd |
| EasyVista | 2% → 1.1% | 2.4%Nov 2025 | 1.1%Aug 2026 | 4th |
| Device42 | 1.4% → 0.91% | 1.4%Oct 2025 | 0.75%May 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among cmdb platforms worldwide increased from 92.1% to 93.2%.
- Across the 11 months ending August 2026, BMC Helix’s estimated Share of Search among cmdb platforms worldwide increased from 2.5% to 3.1%.
- Across the 11 months ending August 2026, EasyVista’s estimated Share of Search among cmdb platforms worldwide decreased from 2% to 1.1%.
- Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among cmdb platforms worldwide peaked at 94.1% in May 2026 and was lowest at 90.3% in November 2025.
- Across the 11 months ending August 2026, Cherwell’s estimated Share of Search among cmdb platforms worldwide peaked at 3% in November 2025 and was lowest at 1.7% in July 2026.
- Across the 11 months ending August 2026, EasyVista’s estimated Share of Search among cmdb platforms worldwide peaked at 2.4% in November 2025 and was lowest at 1.1% in August 2026.
- Across the 11 months ending August 2026, Cherwell and Device42 held steady: their estimated Share of Search among cmdb platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for cmdb platforms worldwide in August 2026?
5 changes
In August 2026, ServiceNow gained estimated Share of Search among cmdb platforms worldwide, from 92.5% to 93.2%.
In August 2026, EasyVista lost estimated Share of Search among cmdb platforms worldwide, from 1.7% to 1.1%.
BMC Helix’s estimated Share of Search among cmdb platforms worldwide has gained ground for 3 months in a row, from 2.1% to 3.1% in August 2026.
Estimated monthly branded searches for Device42 worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.
Estimated monthly branded searches for Cherwell worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
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