Brandwave

How popular isJira Service Management?

In September 2026, people searched for Jira Service Management by name about 40,500 times worldwide, about the same as the previous year. These searches made up 1.4% of all global CMDB platform searches, placing Jira Service Management seventh out of eight platforms. When we asked both ChatGPT and Google AI Overviews about CMDB platforms, Jira Service Management appeared in four of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Jira Service Management is the seventh most searched of 8 competitors and the second most recommended in AI answers.

  1. ServiceNowShare of searches 79.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. FreshserviceShare of searches 8.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  3. BMC HelixShare of searches 3.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. ManageEngine ServiceDesk PlusShare of searches 2.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. Jira Service ManagementShare of searches 1.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top CMDB platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jira Service Management was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Jira Service Management is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ServiceNow1st
  2. Jira Service Management2nd
  3. BMC Helix3rd
  4. Device424th
  5. ManageEngine ServiceDesk Plus5th
  6. Freshservice6th
  7. Cherwell–
  8. EasyVista–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ServiceNow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jira Service Management4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freshservice3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ManageEngine ServiceDesk Plus3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Device423 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BMC Helix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cherwell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • EasyVista0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about CMDB platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which CMDB platforms compete with Jira Service Management?

Jira Service Management against CMDB platforms worldwide, by month

Share of searches by month for ServiceNow, Freshservice, BMC Helix, ManageEngine ServiceDesk Plus, Jira Service Management. The figures are in the table below the chart.

View monthly share of searches table
MonthServiceNowFreshserviceBMC HelixManageEngine ServiceDesk PlusCherwellEasyVistaJira Service ManagementDevice42
Oct 202581.5%7.3%2.2%2.7%1.8%1.8%1.5%1.2%
Nov 202579.4%7.1%2.6%3.2%2.6%2.1%1.7%1.2%
Dec 202581.5%7.3%2.2%2.9%1.8%1.8%1.5%0.97%
Jan 202681.7%7.4%2.2%2.7%1.8%1.8%1.5%0.98%
Feb 202683.1%6.1%2.2%2.4%1.8%1.8%1.5%1%
Mar 202681.5%7.3%2.2%2.9%1.8%1.8%1.5%0.98%
Apr 202684.8%6.2%1.9%2.5%1.5%1.2%1%0.83%
May 202684.9%6.2%1.9%2.6%1.5%1.2%1%0.68%
Jun 202684.8%6.2%2.3%2%1.5%1.2%1%0.83%
Jul 202683.6%6.2%2.8%2.5%1.5%1.5%1%1%
Aug 202681.3%7.3%3.3%2.9%1.8%1.2%1.2%0.97%
Sep 202679.4%8.7%3.2%2.9%1.7%1.7%1.4%0.95%

  1. 1.ServiceNow

    79.4%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -2 points.

  2. 2.Freshservice

    8.7%

    Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.4 points.

  3. 3.BMC Helix

    3.2%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.ManageEngine ServiceDesk Plus

    2.9%

    Held 4th. 13.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Cherwell

    1.7%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.EasyVista

    1.7%

    Held 6th. 8.1K estimated branded searches, +50% vs prior month. Share +0.6 points.

  7. 7.Jira Service Management

    1.4%

    Held 7th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  8. 8.Device42

    0.95%

    Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Jira Service Management and its closest rivals

Every comparison with Jira Service Management

26 comparisons

How has branded search demand for Jira Service Management changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Jira Service Management worldwide held steady, from 41.5K to 40.5K.
  • Across the 12 months ending September 2026, Jira Service Management’s share of searches among CMDB platforms worldwide held steady, from 1.5% to 1.4%.

How did search popularity change for CMDB platforms worldwide in September 2026?

6 changes

  1. In September 2026, Freshservice gained share of searches among CMDB platforms worldwide, from 7.3% to 8.7%.

  2. In September 2026, EasyVista gained share of searches among CMDB platforms worldwide, from 1.2% to 1.7%.

  3. In September 2026, ServiceNow lost share of searches among CMDB platforms worldwide, from 81.3% to 79.4%.

  4. Estimated monthly branded searches for BMC Helix worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.

  5. Estimated monthly branded searches for Device42 worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

  6. Estimated monthly branded searches for Jira Service Management worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

How are Jira Service Management’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Jira Service Management’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • jira service desk
  • jira service management
  • jira service management app
  • jira service management software
  • jiraservicemanagement

How the Brand Demand Index is measured

Who owns Jira Service Management?

Jira Service Management is owned by Atlassian. Brandwave also tracks Trello, Atlassian Statuspage, Bitbucket and Confluence, owned by the same company, worldwide.

Do you work for Jira Service Management? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Jira Service Management compete?

Jira Service Management is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
IT service management platforms4th of 104.6%Show ranking
Service desk software7th of 70.83%Show ranking
Help desk software5th of 74.8%Show ranking
CMDB platforms7th of 81.4%Shown above
Incident management platforms2nd of 821.8%Show ranking
On-call management platforms1st of 938.6%Show ranking
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