How popular isJira Service Management?
In September 2026, people searched for Jira Service Management by name about 40,500 times worldwide, about the same as the previous year. These searches made up 38.6% of all global on-call management platform searches, placing Jira Service Management first out of nine platforms. When we asked both ChatGPT and Google AI Overviews about on-call management platforms, Jira Service Management appeared in two of the five answers and was the fourth most recommended of the nine.
Jira Service Management is the most searched of 9 competitors and the fourth most recommended in AI answers.
Jira Service ManagementShare of searches 38.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Better StackShare of searches 16.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
OpsgenieShare of searches 16.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
incident.ioShare of searches 9.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
RootlyShare of searches 7.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top on-call management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jira Service Management was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Jira Service Management is the fourth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
PagerDuty1st
incident.io2nd
Rootly3rd
Jira Service Management4th
FireHydrant5th
Grafana IRM6th
Better Stack7th
Opsgenie8th
xMatters–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
PagerDuty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
incident.io4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rootly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Grafana IRM3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
FireHydrant3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jira Service Management2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Better Stack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Opsgenie1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
xMatters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about on-call management platforms
5 answers
Asked ChatGPT
“Which on-call management platform should I use?”
Asked ChatGPT
“What are the best on-call management platforms?”
Asked ChatGPT
“What's the best on-call management platform for incident response?”
Searched Google, AI Overview
“incident management tool”
Searched Google, AI Overview
“on call scheduling”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which on-call management platforms compete with Jira Service Management?
Share of searches by month for Jira Service Management, Better Stack, Opsgenie, incident.io, Rootly, xMatters, Grafana IRM. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jira Service Management | Better Stack | Opsgenie | incident.io | Rootly | xMatters | Grafana IRM | FireHydrant | PagerDuty |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 8.2% | 27.5% | 12.3% | 6.8% | 6.7% | 4.3% | 0.17% | 0.01% |
| Nov 2025 | 38.6% | 9.4% | 25.8% | 7.7% | 6.4% | 7.7% | 4.3% | 0.16% | 0.01% |
| Dec 2025 | 34.9% | 10.2% | 28.1% | 8.3% | 7% | 6.8% | 4.3% | 0.33% | 0.01% |
| Jan 2026 | 37.3% | 11.1% | 24.8% | 7.4% | 7.6% | 7.4% | 4.1% | 0.36% | 0.01% |
| Feb 2026 | 37.7% | 11.2% | 25.2% | 7.5% | 7.8% | 6.1% | 4.2% | 0.29% | 0.01% |
| Mar 2026 | 34.9% | 12.7% | 23.2% | 8.5% | 8.8% | 6.9% | 4.7% | 0.33% | 0.02% |
| Apr 2026 | 37.2% | 13.5% | 20.2% | 9.1% | 7.6% | 7.4% | 4.7% | 0.29% | 0.01% |
| May 2026 | 37.4% | 16.6% | 20.3% | 7.4% | 7.6% | 6.1% | 4.5% | 0.1% | 0.01% |
| Jun 2026 | 38.3% | 13.9% | 20.8% | 9.3% | 7.7% | 6.2% | 3.7% | 0.1% | 0.01% |
| Jul 2026 | 38.4% | 13.9% | 20.8% | 9.3% | 7.7% | 6.2% | 3.7% | 0.1% | 0.01% |
| Aug 2026 | 35.2% | 18.7% | 18.7% | 8.3% | 8.5% | 6.8% | 3.7% | 0.11% | 0.01% |
| Sep 2026 | 38.6% | 16.8% | 16.8% | 9.2% | 7.6% | 7.5% | 3.3% | 0.08% | 0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.6% | 33.9K | +21.7% | +3.4 points | |
| 2, held 2nd | 16.8% | 14.8K | 0% | -1.9 points | |
| 3, held 3rd | 16.8% | 14.8K | 0% | -1.9 points | |
| 4, moved from 5th to 4th | 9.2% | 8.1K | +22.7% | +0.9 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 7.6% | 6.7K | +0.15% | -0.8 pointsmoved from 4th to 5th | |
| 6, held 6th | 7.5% | 6.6K | +22.2% | +0.7 points | |
| 7, held 7th | 3.3% | 2.9K | 0% | -0.4 points | |
| 8, held 8th | 0.08% | 70 | -22.2% | 0 points | |
| 9, held 9th | 0.01% | 10 | 0% | 0 points |
38.6%
Held 1st. 33.9K estimated branded searches, +21.7% vs prior month. Share +3.4 points.
16.8%
Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share -1.9 points.
3.
Opsgenie16.8%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -1.9 points.
9.2%
Moved from 5th to 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.9 points.
5.
Rootly7.6%
Moved from 4th to 5th. 6.7K estimated branded searches, +0.15% vs prior month. Share -0.8 points.
6.
xMatters7.5%
Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.7 points.
3.3%
Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share -0.4 points.
0.08%
Held 8th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.
0.01%
Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Jira Service Management and its closest rivals

Jira Service Management vs Better Stack: compare popularity
Jira Service Management vs Opsgenie: compare popularity
Jira Service Management vs incident.io: compare popularity
Jira Service Management vs Rootly: compare popularity
Jira Service Management vs xMatters: compare popularity- Compare Jira Service Management with any brand
Every comparison with Jira Service Management
26 comparisons
- Freshservice vs Jira Service Management
- Jira Service Management vs ServiceNow
- Jira Service Management vs Zendesk
- Jira Service Management vs SolarWinds
- Jira Service Management vs TOPdesk
- Jira Service Management vs PagerDuty
- Freshdesk vs Jira Service Management
- Gorgias vs Jira Service Management
- Jira Service Management vs Zoho Desk
- Help Scout vs Jira Service Management
- BMC Helix vs Jira Service Management
- Better Stack vs Jira Service Management
- Jira Service Management vs Opsgenie
- Jira Service Management vs ManageEngine ServiceDesk Plus
- incident.io vs Jira Service Management
- HaloITSM vs Jira Service Management
- Jira Service Management vs Rootly
- Jira Service Management vs SysAid
- Cherwell vs Jira Service Management
- EasyVista vs Jira Service Management
- Jira Service Management vs ManageEngine
- Jira Service Management vs xMatters
- Device42 vs Jira Service Management
- Grafana IRM vs Jira Service Management
- Intercom vs Jira Service Management
- FireHydrant vs Jira Service Management
How has branded search demand for Jira Service Management changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Jira Service Management worldwide held steady, from 41.5K to 40.5K.
- Across the 12 months ending September 2026, Jira Service Management’s share of searches among on-call management platforms worldwide increased from 33.9% to 38.6%.
- Across the 12 months ending September 2026, Jira Service Management’s share of searches among on-call management platforms worldwide peaked at 38.6% in November 2025 and was lowest at 33.9% in October 2025.
How did search popularity change for on-call management platforms worldwide in September 2026?
6 changes

In September 2026, incident.io overtook Rootly to rank 4th among on-call management platforms worldwide, with 9.2% of the searches.

In September 2026, Jira Service Management gained share of searches among on-call management platforms worldwide, from 35.2% to 38.6%.

In September 2026, xMatters gained share of searches among on-call management platforms worldwide, from 6.8% to 7.5%.

In September 2026, Better Stack lost share of searches among on-call management platforms worldwide, from 18.7% to 16.8%.

In September 2026, Opsgenie lost share of searches among on-call management platforms worldwide, from 18.7% to 16.8%.

In September 2026, Rootly lost share of searches among on-call management platforms worldwide, from 8.5% to 7.6%.
How are Jira Service Management’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Jira Service Management’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- jira service desk
- jira service management
- jira service management app
- jira service management software
- jiraservicemanagement
Who owns Jira Service Management?
Jira Service Management is owned by
Atlassian. Brandwave also tracks
Trello,
Atlassian Statuspage,
Bitbucket and
Confluence, owned by the same company, worldwide.
Do you work for Jira Service Management? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Jira Service Management compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| IT service management platforms | 4th of 10 | 4.6% | Show ranking |
| Service desk software | 7th of 7 | 0.83% | Show ranking |
| Help desk software | 5th of 7 | 4.8% | Show ranking |
| CMDB platforms | 7th of 8 | 1.4% | Show ranking |
| Incident management platforms | 2nd of 8 | 21.8% | Show ranking |
| On-call management platforms | 1st of 9 | 38.6% | Shown above |

Is Jira Service Management your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.