Brandwave

Device42 vs Jira Service Management:Which is more popular?

In September 2026, Jira Service Management had more branded searches than Device42 among CMDB platforms worldwide. Jira Service Management had about 6,600 branded searches, while Device42 had 4,400. Jira Service Management made up 1.4% of all CMDB platform searches we track, and Device42 accounted for 0.95%. When we asked ChatGPT and Google AI Overviews about CMDB platforms, Jira Service Management appeared in four of the five answers and Device42 in three. Jira Service Management was mentioned before Device42 in three out of four answers.

Among CMDB platforms worldwide in September 2026

Who do people search for more?

Jira Service Management, about 50% more searches than Device42

Jira Service Management 6.6K searchesDevice42 4.4K searches

Who does AI mention more?

Jira Service Management, mentioned in 4 of 5 answers, Device42 in 3

Jira Service Management in 4 of 5Device42 in 3 of 5

Who does AI recommend more?

Jira Service Management, named ahead of Device42 in 3 of 4 answers

Jira Service Management first in 3Device42 first in 1

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Top CMDB platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jira Service Management was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Device42 was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Jira Service Management was listed before Device42 in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ServiceNow1st
  2. Jira Service Management2nd
  3. BMC Helix3rd
  4. Device424th
  5. ManageEngine ServiceDesk Plus5th
  6. Freshservice6th
  7. Cherwell–
  8. EasyVista–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ServiceNow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jira Service Management4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freshservice3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ManageEngine ServiceDesk Plus3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Device423 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BMC Helix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cherwell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • EasyVista0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about CMDB platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Device42 or Jira Service Management more popular in search?

This chart shows how often people search Google for Device42 and Jira Service Management by name. Each line represents a brand's share of searches for all eight CMDB platforms we track, month by month, from English-language searches worldwide.

Device42 and Jira Service Management among CMDB platforms worldwide, by month

Share of searches by month for Jira Service Management, Device42. The figures are in the table below the chart.

View monthly share of searches table
MonthServiceNowFreshserviceBMC HelixManageEngine ServiceDesk PlusCherwellEasyVistaJira Service ManagementDevice42
Oct 202581.5%7.3%2.2%2.7%1.8%1.8%1.5%1.2%
Nov 202579.4%7.1%2.6%3.2%2.6%2.1%1.7%1.2%
Dec 202581.5%7.3%2.2%2.9%1.8%1.8%1.5%0.97%
Jan 202681.7%7.4%2.2%2.7%1.8%1.8%1.5%0.98%
Feb 202683.1%6.1%2.2%2.4%1.8%1.8%1.5%1%
Mar 202681.5%7.3%2.2%2.9%1.8%1.8%1.5%0.98%
Apr 202684.8%6.2%1.9%2.5%1.5%1.2%1%0.83%
May 202684.9%6.2%1.9%2.6%1.5%1.2%1%0.68%
Jun 202684.8%6.2%2.3%2%1.5%1.2%1%0.83%
Jul 202683.6%6.2%2.8%2.5%1.5%1.5%1%1%
Aug 202681.3%7.3%3.3%2.9%1.8%1.2%1.2%0.97%
Sep 202679.4%8.7%3.2%2.9%1.7%1.7%1.4%0.95%

How has the Device42 and Jira Service Management comparison changed over the last 12 months?

3 findings

How did search popularity change for CMDB platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Device42 worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

  2. Estimated monthly branded searches for Jira Service Management worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Device42’s and Jira Service Management’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Device42

1 branded search term

  • device42

Jira Service Management

1 branded search term

  • jira service desk

How the Brand Demand Index is measured

Other head-to-heads among CMDB platforms

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