Brandwave

How popular isDevice42 in search?

In August 2026, there were an estimated 4.4K branded searches for Device42 worldwide which is down 33.3% over the last 11 months. Device42 holds 0.91% estimated Share of Search among cmdb platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. ServiceNow93.2%
  2. BMC Helix3.1%
  3. Cherwell1.7%
  4. EasyVista1.1%
  5. Device420.91%
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Which cmdb platforms compete with Device42?

Device42 against cmdb platforms worldwide, by month

Share of Search by month for ServiceNow, BMC Helix, Device42. The figures are in the table below the chart.

View monthly share of search table
MonthServiceNowBMC HelixCherwellEasyVistaDevice42
Oct 202592.1%2.5%2%2%1.4%
Nov 202590.3%3%3%2.4%1.3%
Dec 202592.3%2.5%2%2%1.1%
Jan 202692.3%2.5%2%2%1.1%
Feb 202692.3%2.5%2%2%1.1%
Mar 202692.3%2.5%2%2%1.1%
Apr 202693.9%2.1%1.7%1.4%0.92%
May 202694.1%2.1%1.7%1.4%0.75%
Jun 202693.5%2.5%1.7%1.4%0.92%
Jul 202692.5%3%1.7%1.7%1.1%
Aug 202693.2%3.1%1.7%1.1%0.91%
Sep 2026—————

  1. 1.ServiceNow

    93.2%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.BMC Helix

    3.1%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Cherwell

    1.7%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.EasyVista

    1.1%

    Held 4th. 5.4K estimated branded searches, -33.3% vs prior month. Share -0.5 points.

  5. 5.Device42

    0.91%

    Held 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

Compare search popularity between Device42 and its closest rivals

How has branded search demand for Device42 changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Device42 worldwide fell from 6.6K to 4.4K.
  • Across the 11 months ending August 2026, Device42’s estimated Share of Search among cmdb platforms worldwide held steady, from 1.4% to 0.91%.

How did search popularity change for cmdb platforms worldwide in August 2026?

  1. In August 2026, ServiceNow gained estimated Share of Search among cmdb platforms worldwide, from 92.5% to 93.2%.

  2. In August 2026, EasyVista lost estimated Share of Search among cmdb platforms worldwide, from 1.7% to 1.1%.

  3. BMC Helix’s estimated Share of Search among cmdb platforms worldwide has gained ground for 3 months in a row, from 2.1% to 3.1% in August 2026.

  4. Estimated monthly branded searches for Device42 worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.

  5. Estimated monthly branded searches for Cherwell worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

Where does Device42 compete?

Device42 is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Data centre infrastructure management4th of 50.59%Show ranking
Cmdb platforms5th of 50.91%Shown above

How is Device42 measured?

Brandwave collects information about searches that people make online using Device42’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • device42

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How the Brand Demand Index is measured

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