Device42 vs NetBox:Which is more popular?
In September 2026, NetBox had more branded searches than Device42 among data centre infrastructure management worldwide. NetBox had about 74,000 branded searches, while Device42 had 4,400. NetBox made up 7.7% of all data centre infrastructure management searches we track, and Device42 accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about data centre infrastructure management, Device42 appeared in three of the five answers and NetBox in two. Device42 was mentioned before NetBox in two out of three answers that named either.
Who do people search for more?
NetBox, about 17 searches for every 1 for Device42
Who does AI mention more?
Device42, mentioned in 3 of 5 answers, NetBox in 2
Who does AI recommend more?
Device42, named ahead of NetBox in 2 of 3 answers
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Top data centre infrastructure management in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Device42 was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. NetBox was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Device42 was listed before NetBox in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sunbird5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Schneider Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nlyte4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Vertiv3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Device423 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NetBox2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hyperview2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about data centre infrastructure management
5 answers
Asked ChatGPT
“Which data centre infrastructure management system should I use?”
Asked ChatGPT
“What are the best data centre infrastructure management systems?”
Asked ChatGPT
“What's the best data centre infrastructure management system for data centre operations?”
Searched Google, AI Overview
“data centre infrastructure management”
Searched Google, AI Overview
“dcim platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Device42 or NetBox more popular in search?
This chart shows how often people search Google for Device42 and NetBox by name. Each line represents a brand's share of searches for all seven data centre infrastructure management we track, month by month, from English-language searches worldwide.
Share of searches by month for NetBox, Device42. The figures are in the table below the chart.
View monthly share of searches table
| Month | Schneider Electric | Vertiv | NetBox | Sunbird | Device42 | Nlyte | Hyperview |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.7% | 14.1% | 7.8% | 6.4% | 0.85% | 0.13% | 0.01% |
| Nov 2025 | 71.7% | 14.3% | 7.9% | 5.3% | 0.7% | 0.13% | 0.02% |
| Dec 2025 | 69.5% | 14% | 9.4% | 6.3% | 0.68% | 0.14% | 0.04% |
| Jan 2026 | 70.4% | 14.1% | 9.5% | 5.2% | 0.69% | 0.13% | 0.01% |
| Feb 2026 | 69.4% | 17% | 7.6% | 5.1% | 0.68% | 0.13% | 0.02% |
| Mar 2026 | 71.7% | 14.4% | 7.9% | 5.3% | 0.58% | 0.14% | <0.01% |
| Apr 2026 | 68.6% | 16.8% | 7.5% | 6.2% | 0.67% | 0.12% | <0.01% |
| May 2026 | 66.7% | 16.4% | 9% | 7.3% | 0.53% | 0.12% | <0.01% |
| Jun 2026 | 65.1% | 19.5% | 8.8% | 5.9% | 0.64% | 0.12% | <0.01% |
| Jul 2026 | 67.5% | 16.6% | 9.1% | 6.1% | 0.66% | 0.11% | <0.01% |
| Aug 2026 | 67.8% | 16.6% | 7.5% | 7.5% | 0.54% | 0.11% | <0.01% |
| Sep 2026 | 69.6% | 17.1% | 7.7% | 5.1% | 0.46% | 0.09% | <0.01% |
How has the Device42 and NetBox comparison changed over the last 12 months?
3 findings
- NetBox was ahead of Device42 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Device42’s share of searches among data centre infrastructure management worldwide moved from 0.85% to 0.46%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending September 2026, NetBox’s share of searches among data centre infrastructure management worldwide moved from 7.8% to 7.7%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for data centre infrastructure management worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Device42’s and NetBox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among data centre infrastructure management
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