NetBox vs Sunbird:Which is more popular?
In September 2026, NetBox had more branded searches than Sunbird among data centre infrastructure management worldwide. NetBox had about 74,000 branded searches, while Sunbird had 49,500. NetBox made up 7.7% of all data centre infrastructure management searches we track, and Sunbird accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about data centre infrastructure management, Sunbird appeared in all five answers and NetBox in two. Sunbird was mentioned before NetBox in every answer.
Who do people search for more?
NetBox, about 49% more searches than Sunbird
Who does AI mention more?
Sunbird, mentioned in every answer we collected
Who does AI recommend more?
Sunbird, named ahead of NetBox in every answer
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Top data centre infrastructure management in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sunbird appeared in all five answers. NetBox was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sunbird was listed before NetBox in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sunbird5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Schneider Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nlyte4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Vertiv3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Device423 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NetBox2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hyperview2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about data centre infrastructure management
5 answers
Asked ChatGPT
“Which data centre infrastructure management system should I use?”
Asked ChatGPT
“What are the best data centre infrastructure management systems?”
Asked ChatGPT
“What's the best data centre infrastructure management system for data centre operations?”
Searched Google, AI Overview
“data centre infrastructure management”
Searched Google, AI Overview
“dcim platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is NetBox or Sunbird more popular in search?
This chart shows how often people search Google for NetBox and Sunbird by name. Each line represents a brand's share of searches for all seven data centre infrastructure management we track, month by month, from English-language searches worldwide.
Share of searches by month for NetBox, Sunbird. The figures are in the table below the chart.
View monthly share of searches table
| Month | Schneider Electric | Vertiv | NetBox | Sunbird | Device42 | Nlyte | Hyperview |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.7% | 14.1% | 7.8% | 6.4% | 0.85% | 0.13% | 0.01% |
| Nov 2025 | 71.7% | 14.3% | 7.9% | 5.3% | 0.7% | 0.13% | 0.02% |
| Dec 2025 | 69.5% | 14% | 9.4% | 6.3% | 0.68% | 0.14% | 0.04% |
| Jan 2026 | 70.4% | 14.1% | 9.5% | 5.2% | 0.69% | 0.13% | 0.01% |
| Feb 2026 | 69.4% | 17% | 7.6% | 5.1% | 0.68% | 0.13% | 0.02% |
| Mar 2026 | 71.7% | 14.4% | 7.9% | 5.3% | 0.58% | 0.14% | <0.01% |
| Apr 2026 | 68.6% | 16.8% | 7.5% | 6.2% | 0.67% | 0.12% | <0.01% |
| May 2026 | 66.7% | 16.4% | 9% | 7.3% | 0.53% | 0.12% | <0.01% |
| Jun 2026 | 65.1% | 19.5% | 8.8% | 5.9% | 0.64% | 0.12% | <0.01% |
| Jul 2026 | 67.5% | 16.6% | 9.1% | 6.1% | 0.66% | 0.11% | <0.01% |
| Aug 2026 | 67.8% | 16.6% | 7.5% | 7.5% | 0.54% | 0.11% | <0.01% |
| Sep 2026 | 69.6% | 17.1% | 7.7% | 5.1% | 0.46% | 0.09% | <0.01% |
How has the NetBox and Sunbird comparison changed over the last 12 months?
3 findings
- NetBox was ahead of Sunbird in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NetBox’s share of searches among data centre infrastructure management worldwide moved from 7.8% to 7.7%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 12 months ending September 2026, Sunbird’s share of searches among data centre infrastructure management worldwide moved from 6.4% to 5.1%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for data centre infrastructure management worldwide in September 2026?
2 changes

In September 2026, Sunbird lost share of searches among data centre infrastructure management worldwide, from 7.5% to 5.1%.

Estimated monthly branded searches for NetBox worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using NetBox’s and Sunbird’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among data centre infrastructure management

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