Brandwave

NetBox vs Sunbird:Which is more popular?

In September 2026, NetBox had more branded searches than Sunbird among data centre infrastructure management worldwide. NetBox had about 74,000 branded searches, while Sunbird had 49,500. NetBox made up 7.7% of all data centre infrastructure management searches we track, and Sunbird accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about data centre infrastructure management, Sunbird appeared in all five answers and NetBox in two. Sunbird was mentioned before NetBox in every answer.

Among data centre infrastructure management worldwide in September 2026

Who do people search for more?

NetBox, about 49% more searches than Sunbird

NetBox 74K searchesSunbird 49.5K searches

Who does AI mention more?

Sunbird, mentioned in every answer we collected

Sunbird in 5 of 5NetBox in 2 of 5

Who does AI recommend more?

Sunbird, named ahead of NetBox in every answer

Sunbird first in 4NetBox never first

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Top data centre infrastructure management in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sunbird appeared in all five answers. NetBox was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sunbird was listed before NetBox in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sunbird1st
  2. Schneider Electric2nd
  3. Nlyte3rd
  4. Hyperview4th
  5. Device425th
  6. Vertiv6th
  7. NetBox7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sunbird5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Schneider Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nlyte4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vertiv3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Device423 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NetBox2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hyperview2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about data centre infrastructure management

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is NetBox or Sunbird more popular in search?

This chart shows how often people search Google for NetBox and Sunbird by name. Each line represents a brand's share of searches for all seven data centre infrastructure management we track, month by month, from English-language searches worldwide.

NetBox and Sunbird among data centre infrastructure management worldwide, by month

Share of searches by month for NetBox, Sunbird. The figures are in the table below the chart.

View monthly share of searches table
MonthSchneider ElectricVertivNetBoxSunbirdDevice42NlyteHyperview
Oct 202570.7%14.1%7.8%6.4%0.85%0.13%0.01%
Nov 202571.7%14.3%7.9%5.3%0.7%0.13%0.02%
Dec 202569.5%14%9.4%6.3%0.68%0.14%0.04%
Jan 202670.4%14.1%9.5%5.2%0.69%0.13%0.01%
Feb 202669.4%17%7.6%5.1%0.68%0.13%0.02%
Mar 202671.7%14.4%7.9%5.3%0.58%0.14%<0.01%
Apr 202668.6%16.8%7.5%6.2%0.67%0.12%<0.01%
May 202666.7%16.4%9%7.3%0.53%0.12%<0.01%
Jun 202665.1%19.5%8.8%5.9%0.64%0.12%<0.01%
Jul 202667.5%16.6%9.1%6.1%0.66%0.11%<0.01%
Aug 202667.8%16.6%7.5%7.5%0.54%0.11%<0.01%
Sep 202669.6%17.1%7.7%5.1%0.46%0.09%<0.01%

How has the NetBox and Sunbird comparison changed over the last 12 months?

3 findings

How did search popularity change for data centre infrastructure management worldwide in September 2026?

2 changes
  1. In September 2026, Sunbird lost share of searches among data centre infrastructure management worldwide, from 7.5% to 5.1%.

  2. Estimated monthly branded searches for NetBox worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using NetBox’s and Sunbird’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NetBox

1 branded search term

  • netbox

Sunbird

1 branded search term

  • sunbird

How the Brand Demand Index is measured

Other head-to-heads among data centre infrastructure management

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