Device42 vs Freshservice:Which is more popular?
In September 2026, Freshservice had more branded searches than Device42 among CMDB platforms worldwide. Freshservice had about 40,500 branded searches, while Device42 had 4,400. Freshservice made up 8.7% of all CMDB platform searches we track, and Device42 accounted for 0.95%. When we asked ChatGPT and Google AI Overviews about CMDB platforms, Device42 and Freshservice each appeared in three of the five answers. Device42 was mentioned before Freshservice in two out of three answers that named either.
Who do people search for more?
Freshservice, about 9 searches for every 1 for Device42
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Device42, named ahead of Freshservice in 2 of 3 answers
Follow Device42 vs Freshservice and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top CMDB platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Device42 and Freshservice were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Device42 was listed before Freshservice in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ServiceNow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Jira Service Management4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Freshservice3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ManageEngine ServiceDesk Plus3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Device423 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BMC Helix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cherwell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
EasyVista0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about CMDB platforms
5 answers
Asked ChatGPT
“Which CMDB platform should I use?”
Asked ChatGPT
“What are the best CMDB platforms?”
Asked ChatGPT
“What's the best CMDB platform for it asset tracking?”
Searched Google, AI Overview
“cmdb software”
Searched Google, AI Overview
“configuration management database”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Device42 or Freshservice more popular in search?
This chart shows how often people search Google for Device42 and Freshservice by name. Each line represents a brand's share of searches for all eight CMDB platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Freshservice, Device42. The figures are in the table below the chart.
View monthly share of searches table
| Month | ServiceNow | Freshservice | BMC Helix | ManageEngine ServiceDesk Plus | Cherwell | EasyVista | Jira Service Management | Device42 |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 81.5% | 7.3% | 2.2% | 2.7% | 1.8% | 1.8% | 1.5% | 1.2% |
| Nov 2025 | 79.4% | 7.1% | 2.6% | 3.2% | 2.6% | 2.1% | 1.7% | 1.2% |
| Dec 2025 | 81.5% | 7.3% | 2.2% | 2.9% | 1.8% | 1.8% | 1.5% | 0.97% |
| Jan 2026 | 81.7% | 7.4% | 2.2% | 2.7% | 1.8% | 1.8% | 1.5% | 0.98% |
| Feb 2026 | 83.1% | 6.1% | 2.2% | 2.4% | 1.8% | 1.8% | 1.5% | 1% |
| Mar 2026 | 81.5% | 7.3% | 2.2% | 2.9% | 1.8% | 1.8% | 1.5% | 0.98% |
| Apr 2026 | 84.8% | 6.2% | 1.9% | 2.5% | 1.5% | 1.2% | 1% | 0.83% |
| May 2026 | 84.9% | 6.2% | 1.9% | 2.6% | 1.5% | 1.2% | 1% | 0.68% |
| Jun 2026 | 84.8% | 6.2% | 2.3% | 2% | 1.5% | 1.2% | 1% | 0.83% |
| Jul 2026 | 83.6% | 6.2% | 2.8% | 2.5% | 1.5% | 1.5% | 1% | 1% |
| Aug 2026 | 81.3% | 7.3% | 3.3% | 2.9% | 1.8% | 1.2% | 1.2% | 0.97% |
| Sep 2026 | 79.4% | 8.7% | 3.2% | 2.9% | 1.7% | 1.7% | 1.4% | 0.95% |
How has the Device42 and Freshservice comparison changed over the last 12 months?
3 findings
- Freshservice was ahead of Device42 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Device42’s share of searches among CMDB platforms worldwide moved from 1.2% to 0.95%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending September 2026, Freshservice’s share of searches among CMDB platforms worldwide moved from 7.3% to 8.7%, and its estimated monthly branded searches held steady at 40.5K.
How did search popularity change for CMDB platforms worldwide in September 2026?
2 changes
In September 2026, Freshservice gained share of searches among CMDB platforms worldwide, from 7.3% to 8.7%.
Estimated monthly branded searches for Device42 worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Device42’s and Freshservice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Device42
1 branded search term
- device42
Freshservice
1 branded search term
- freshservice
Other head-to-heads among CMDB platforms
- ServiceNow vs Freshservice: compare popularity
- ServiceNow vs BMC Helix: compare popularity
- ServiceNow vs ManageEngine ServiceDesk Plus: compare popularity
- Freshservice vs BMC Helix: compare popularity
- Freshservice vs ManageEngine ServiceDesk Plus: compare popularity
- BMC Helix vs ManageEngine ServiceDesk Plus: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.