Brandwave

How popular isFreshservice?

In September 2026, people searched for Freshservice by name about 40,900 times worldwide, about the same as the previous year. These searches made up 8.7% of all global CMDB platform searches, placing Freshservice second out of eight platforms. When we asked both ChatGPT and Google AI Overviews about CMDB platforms, Freshservice appeared in three of the five answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

Freshservice is the second most searched of 8 competitors and the sixth most recommended in AI answers.

  1. ServiceNowShare of searches 79.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. FreshserviceShare of searches 8.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  3. BMC HelixShare of searches 3.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. ManageEngine ServiceDesk PlusShare of searches 2.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. CherwellShare of searches 1.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

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Top CMDB platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Freshservice was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Freshservice is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ServiceNow1st
  2. Jira Service Management2nd
  3. BMC Helix3rd
  4. Device424th
  5. ManageEngine ServiceDesk Plus5th
  6. Freshservice6th
  7. Cherwell–
  8. EasyVista–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ServiceNow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jira Service Management4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freshservice3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ManageEngine ServiceDesk Plus3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Device423 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BMC Helix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cherwell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • EasyVista0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about CMDB platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which CMDB platforms compete with Freshservice?

Freshservice against CMDB platforms worldwide, by month

Share of searches by month for ServiceNow, Freshservice, BMC Helix, ManageEngine ServiceDesk Plus. The figures are in the table below the chart.

View monthly share of searches table
MonthServiceNowFreshserviceBMC HelixManageEngine ServiceDesk PlusCherwellEasyVistaJira Service ManagementDevice42
Oct 202581.5%7.3%2.2%2.7%1.8%1.8%1.5%1.2%
Nov 202579.4%7.1%2.6%3.2%2.6%2.1%1.7%1.2%
Dec 202581.5%7.3%2.2%2.9%1.8%1.8%1.5%0.97%
Jan 202681.7%7.4%2.2%2.7%1.8%1.8%1.5%0.98%
Feb 202683.1%6.1%2.2%2.4%1.8%1.8%1.5%1%
Mar 202681.5%7.3%2.2%2.9%1.8%1.8%1.5%0.98%
Apr 202684.8%6.2%1.9%2.5%1.5%1.2%1%0.83%
May 202684.9%6.2%1.9%2.6%1.5%1.2%1%0.68%
Jun 202684.8%6.2%2.3%2%1.5%1.2%1%0.83%
Jul 202683.6%6.2%2.8%2.5%1.5%1.5%1%1%
Aug 202681.3%7.3%3.3%2.9%1.8%1.2%1.2%0.97%
Sep 202679.4%8.7%3.2%2.9%1.7%1.7%1.4%0.95%

  1. 1.ServiceNow

    79.4%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -2 points.

  2. 2.Freshservice

    8.7%

    Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.4 points.

  3. 3.BMC Helix

    3.2%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.ManageEngine ServiceDesk Plus

    2.9%

    Held 4th. 13.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Cherwell

    1.7%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.EasyVista

    1.7%

    Held 6th. 8.1K estimated branded searches, +50% vs prior month. Share +0.6 points.

  7. 7.Jira Service Management

    1.4%

    Held 7th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  8. 8.Device42

    0.95%

    Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Freshservice and its closest rivals

Every comparison with Freshservice

20 comparisons

How has branded search demand for Freshservice changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Freshservice worldwide held steady, from 41K to 40.9K.
  • Across the 12 months ending September 2026, Freshservice’s share of searches among CMDB platforms worldwide increased from 7.3% to 8.7%.
  • Across the 12 months ending September 2026, Freshservice’s share of searches among CMDB platforms worldwide peaked at 8.7% in September 2026 and was lowest at 6.1% in February 2026.

How did search popularity change for CMDB platforms worldwide in September 2026?

6 changes

  1. In September 2026, Freshservice gained share of searches among CMDB platforms worldwide, from 7.3% to 8.7%.

  2. In September 2026, EasyVista gained share of searches among CMDB platforms worldwide, from 1.2% to 1.7%.

  3. In September 2026, ServiceNow lost share of searches among CMDB platforms worldwide, from 81.3% to 79.4%.

  4. Estimated monthly branded searches for BMC Helix worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.

  5. Estimated monthly branded searches for Device42 worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

  6. Estimated monthly branded searches for Jira Service Management worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

How are Freshservice’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Freshservice’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • freshservice
  • freshservice app
  • freshservice software

How the Brand Demand Index is measured

Who owns Freshservice?

Freshservice is owned by Freshworks. Brandwave also tracks Freshsales, Freshdesk and Freshdesk Omni, owned by the same company, worldwide.

Do you work for Freshservice? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Freshservice compete?

Freshservice is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
IT service management platforms3rd of 104.7%Show ranking
Service desk software4th of 75.1%Show ranking
IT asset management platforms2nd of 98.5%Show ranking
CMDB platforms2nd of 88.7%Shown above
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Is Freshservice your brand?

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