Brandwave

Freshservice vs ManageEngine AssetExplorer:Which is more popular?

In September 2026, Freshservice had more branded searches than ManageEngine AssetExplorer among IT asset management platforms worldwide. Freshservice had about 40,500 branded searches, while ManageEngine AssetExplorer had 1,000. Freshservice made up 8.5% of all IT asset management platform searches we track, and ManageEngine AssetExplorer accounted for 0.21%. When we asked ChatGPT and Google AI Overviews about IT asset management platforms, Freshservice and ManageEngine AssetExplorer each appeared in three of the five answers. Freshservice was mentioned before ManageEngine AssetExplorer in every answer.

Among IT asset management platforms worldwide in September 2026

Who do people search for more?

Freshservice, about 41 searches for every 1 for ManageEngine AssetExplorer

Freshservice 40.5K searchesManageEngine AssetExplorer 1K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Freshservice in 3 of 5ManageEngine AssetExplorer in 3 of 5

Who does AI recommend more?

Freshservice, named ahead of ManageEngine AssetExplorer in every answer

Freshservice first in 3ManageEngine AssetExplorer never first

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Top IT asset management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Freshservice and ManageEngine AssetExplorer were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Freshservice was listed before ManageEngine AssetExplorer in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Freshservice1st
  2. Snipe-IT2nd
  3. Lansweeper3rd
  4. ServiceNow4th
  5. ManageEngine AssetExplorer5th
  6. Asset Panda6th
  7. InvGate–
  8. Reftab–
  9. AssetSonar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ServiceNow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freshservice3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snipe-IT3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lansweeper3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ManageEngine AssetExplorer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Asset Panda1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • InvGate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reftab0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AssetSonar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about IT asset management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Freshservice or ManageEngine AssetExplorer more popular in search?

This chart shows how often people search Google for Freshservice and ManageEngine AssetExplorer by name. Each line represents a brand's share of searches for all nine IT asset management platforms we track, month by month, from English-language searches worldwide.

Freshservice and ManageEngine AssetExplorer among IT asset management platforms worldwide, by month

Share of searches by month for Freshservice, ManageEngine AssetExplorer. The figures are in the table below the chart.

View monthly share of searches table
MonthServiceNowFreshserviceSnipe-ITLansweeperInvGateAsset PandaReftabManageEngine AssetExplorerAssetSonar
Oct 202577.5%6.9%5.7%5.7%1.4%1.7%0.62%0.33%0.15%
Nov 202576.4%6.8%6.9%5.6%1.4%1.7%0.75%0.33%0.12%
Dec 202578.4%7%5.8%4.7%1.4%1.7%0.52%0.28%0.13%
Jan 202678.6%7%5.8%4.7%1.2%1.7%0.51%0.28%0.13%
Feb 202679.7%5.8%5.9%4.8%1.2%1.8%0.51%0.23%0.13%
Mar 202677.3%6.9%7%4.6%1.4%1.7%0.62%0.27%0.1%
Apr 202682.1%6%5%4%0.99%1.2%0.43%0.19%0.09%
May 202682.8%6.1%5%3.3%1%1.2%0.36%0.15%0.09%
Jun 202682.7%6.1%5%3.3%1%1.2%0.36%0.15%0.09%
Jul 202680.3%5.9%5.9%4.8%1.2%1.2%0.43%0.18%0.09%
Aug 202678.7%7.1%5.8%4.7%1.4%1.4%0.51%0.21%0.1%
Sep 202677.2%8.5%5.7%4.6%1.7%1.4%0.61%0.21%0.1%

How has the Freshservice and ManageEngine AssetExplorer comparison changed over the last 12 months?

3 findings

How did search popularity change for IT asset management platforms worldwide in September 2026?

2 changes

  1. In September 2026, Freshservice gained share of searches among IT asset management platforms worldwide, from 7.1% to 8.5%.

  2. Estimated monthly branded searches for ManageEngine AssetExplorer worldwide fell 47.4% over 12 measured months, from 1.9K to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Freshservice’s and ManageEngine AssetExplorer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Freshservice

1 branded search term

  • freshservice

ManageEngine AssetExplorer

1 branded search term

  • manageengine assetexplorer

How the Brand Demand Index is measured

Other head-to-heads among IT asset management platforms

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