Brandwave

How popular isFreshservice?

In September 2026, people searched for Freshservice by name about 40,900 times worldwide, about the same as the previous year. These searches made up 8.5% of all global IT asset management platform searches, placing Freshservice second out of nine platforms. When we asked both ChatGPT and Google AI Overviews about IT asset management platforms, Freshservice appeared in three of the five answers and was the most recommended of the nine.

Search and AI answers in September 2026

Freshservice is the second most searched of 9 competitors and the most recommended in AI answers.

  1. ServiceNowShare of searches 77.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. FreshserviceShare of searches 8.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. Snipe-ITShare of searches 5.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. LansweeperShare of searches 4.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. InvGateShare of searches 1.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top IT asset management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Freshservice was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Freshservice is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Freshservice1st
  2. Snipe-IT2nd
  3. Lansweeper3rd
  4. ServiceNow4th
  5. ManageEngine AssetExplorer5th
  6. Asset Panda6th
  7. InvGate–
  8. Reftab–
  9. AssetSonar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ServiceNow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freshservice3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snipe-IT3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lansweeper3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ManageEngine AssetExplorer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Asset Panda1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • InvGate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reftab0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AssetSonar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about IT asset management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which IT asset management platforms compete with Freshservice?

Freshservice against IT asset management platforms worldwide, by month

Share of searches by month for ServiceNow, Freshservice, Snipe-IT, Lansweeper. The figures are in the table below the chart.

View monthly share of searches table
MonthServiceNowFreshserviceSnipe-ITLansweeperInvGateAsset PandaReftabManageEngine AssetExplorerAssetSonar
Oct 202577.5%6.9%5.7%5.7%1.4%1.7%0.62%0.33%0.15%
Nov 202576.4%6.8%6.9%5.6%1.4%1.7%0.75%0.33%0.12%
Dec 202578.4%7%5.8%4.7%1.4%1.7%0.52%0.28%0.13%
Jan 202678.6%7%5.8%4.7%1.2%1.7%0.51%0.28%0.13%
Feb 202679.7%5.8%5.9%4.8%1.2%1.8%0.51%0.23%0.13%
Mar 202677.3%6.9%7%4.6%1.4%1.7%0.62%0.27%0.1%
Apr 202682.1%6%5%4%0.99%1.2%0.43%0.19%0.09%
May 202682.8%6.1%5%3.3%1%1.2%0.36%0.15%0.09%
Jun 202682.7%6.1%5%3.3%1%1.2%0.36%0.15%0.09%
Jul 202680.3%5.9%5.9%4.8%1.2%1.2%0.43%0.18%0.09%
Aug 202678.7%7.1%5.8%4.7%1.4%1.4%0.51%0.21%0.1%
Sep 202677.2%8.5%5.7%4.6%1.7%1.4%0.61%0.21%0.1%

  1. 1.ServiceNow

    77.2%

    Held 1st. 370K estimated branded searches, +0.04% vs prior month. Share -1.5 points.

  2. 2.Freshservice

    8.5%

    Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.4 points.

  3. 3.Snipe-IT

    5.7%

    Held 3rd. 27.3K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Lansweeper

    4.6%

    Held 4th. 22.2K estimated branded searches, +0.05% vs prior month. Share -0.1 points.

  5. 5.InvGate

    1.7%

    Moved from 6th to 5th. 8.1K estimated branded searches, +22.6% vs prior month. Share +0.3 points.

  6. 6.Asset Panda

    1.4%

    Moved from 5th to 6th. 6.7K estimated branded searches, -0.15% vs prior month. Share 0 points.

  7. 7.Reftab

    0.61%

    Held 7th. 2.9K estimated branded searches, +21.2% vs prior month. Share +0.1 points.

  8. 8.ManageEngine AssetExplorer

    0.21%

    Held 8th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.AssetSonar

    0.1%

    Held 9th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Freshservice and its closest rivals

Every comparison with Freshservice

20 comparisons

How has branded search demand for Freshservice changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Freshservice worldwide held steady, from 41K to 40.9K.
  • Across the 12 months ending September 2026, Freshservice’s share of searches among IT asset management platforms worldwide increased from 6.9% to 8.5%.
  • Across the 12 months ending September 2026, Freshservice’s share of searches among IT asset management platforms worldwide peaked at 8.5% in September 2026 and was lowest at 5.8% in February 2026.

How did search popularity change for IT asset management platforms worldwide in September 2026?

6 changes

  1. In September 2026, Freshservice gained share of searches among IT asset management platforms worldwide, from 7.1% to 8.5%.

  2. In September 2026, ServiceNow lost share of searches among IT asset management platforms worldwide, from 78.7% to 77.2%.

  3. InvGate’s share of searches among IT asset management platforms worldwide has gained ground for 3 months in a row, from 1% to 1.7% in September 2026.

  4. In September 2026, Asset Panda fell from 5th to 6th among IT asset management platforms worldwide.

  5. Estimated monthly branded searches for ManageEngine AssetExplorer worldwide fell 47.4% over 12 measured months, from 1.9K to 1K in September 2026.

  6. Estimated monthly branded searches for AssetSonar worldwide fell 45.5% over 12 measured months, from 880 to 480 in September 2026.

How are Freshservice’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Freshservice’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • freshservice
  • freshservice app
  • freshservice software

How the Brand Demand Index is measured

Who owns Freshservice?

Freshservice is owned by Freshworks. Brandwave also tracks Freshsales, Freshdesk and Freshdesk Omni, owned by the same company, worldwide.

Do you work for Freshservice? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Freshservice compete?

Freshservice is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
IT service management platforms3rd of 104.7%Show ranking
Service desk software4th of 75.1%Show ranking
IT asset management platforms2nd of 98.5%Shown above
CMDB platforms2nd of 88.7%Show ranking
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