How popular isServiceNow?
In September 2026, people searched for ServiceNow by name about 385,000 times worldwide, an 18% decrease from the previous year. These searches made up 43% of all global IT service management platform searches, placing ServiceNow first out of ten platforms. When we asked both ChatGPT and Google AI Overviews about IT service management platforms, ServiceNow appeared in all answers and was the second most recommended of the ten.
ServiceNow is the most searched of 10 competitors and the second most recommended in AI answers.
ServiceNowShare of searches 43%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
ZendeskShare of searches 34.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
FreshserviceShare of searches 4.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Jira Service ManagementShare of searches 4.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
SolarWindsShare of searches 4.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
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Top IT service management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ServiceNow appeared in all five answers. ServiceNow is the second most recommended of the ten.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ServiceNow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Freshservice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Jira Service Management5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ManageEngine ServiceDesk Plus5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
HaloITSM4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TOPdesk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BMC Helix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SysAid2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- SolarWinds1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zendesk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about IT service management platforms
5 answers
Asked ChatGPT
“Which IT service management platform should I use?”
Asked ChatGPT
“What are the best IT service management platforms?”
Asked ChatGPT
“What's the best IT service management platform for a service desk team?”
Searched Google, AI Overview
“it service management platform”
Searched Google, AI Overview
“it help desk software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which IT service management platforms compete with ServiceNow?
Share of searches by month for ServiceNow, Zendesk, Freshservice, Jira Service Management, SolarWinds, TOPdesk. The figures are in the table below the chart.
View monthly share of searches table
| Month | ServiceNow | Zendesk | Freshservice | Jira Service Management | SolarWinds | TOPdesk | BMC Helix | ManageEngine ServiceDesk Plus | HaloITSM | SysAid |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.9% | 35.2% | 3.9% | 4% | 5.8% | 3.2% | 1.2% | 1.4% | 0.52% | 0.95% |
| Nov 2025 | 42.9% | 34.4% | 3.8% | 4.7% | 5.6% | 3.8% | 1.4% | 1.7% | 0.5% | 1.1% |
| Dec 2025 | 44.4% | 35.6% | 3.9% | 4% | 4.8% | 3.2% | 1.2% | 1.6% | 0.42% | 0.96% |
| Jan 2026 | 44.5% | 35.7% | 4% | 4% | 4.8% | 3.2% | 1.2% | 1.4% | 0.43% | 0.79% |
| Feb 2026 | 48% | 31.5% | 3.5% | 4.3% | 5.2% | 3.5% | 1.3% | 1.4% | 0.46% | 0.85% |
| Mar 2026 | 44.5% | 35.5% | 4% | 4% | 4.8% | 3.2% | 1.2% | 1.6% | 0.52% | 0.79% |
| Apr 2026 | 55.8% | 24.5% | 4.1% | 4% | 4.9% | 2.7% | 1.2% | 1.6% | 0.54% | 0.66% |
| May 2026 | 53.4% | 28.7% | 3.9% | 3.8% | 3.9% | 2.6% | 1.2% | 1.6% | 0.42% | 0.63% |
| Jun 2026 | 53.2% | 28.5% | 3.9% | 3.8% | 3.8% | 3.1% | 1.4% | 1.3% | 0.42% | 0.63% |
| Jul 2026 | 52% | 27.8% | 3.8% | 4.4% | 4.6% | 3.1% | 1.7% | 1.5% | 0.5% | 0.75% |
| Aug 2026 | 47.5% | 30.8% | 4.2% | 4.2% | 5.1% | 3.4% | 1.8% | 1.7% | 0.55% | 0.83% |
| Sep 2026 | 43% | 34.4% | 4.7% | 4.6% | 4.6% | 3.8% | 1.7% | 1.5% | 0.93% | 0.76% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43% | 376K | -1.1% | -4.6 points | |
| 2, held 2nd | 34.4% | 301K | +22.3% | +3.6 points | |
| 3, moved from 4th to 3rd | 4.7% | 40.9K | +22.4% | +0.5 pointsmoved from 4th to 3rd | |
| 4, moved from 5th to 4th | 4.6% | 40.5K | +21.7% | +0.5 pointsmoved from 5th to 4th | |
| 5, moved from 3rd to 5th | 4.6% | 40.5K | 0% | -0.4 pointsmoved from 3rd to 5th | |
| 6, held 6th | 3.8% | 33.3K | +22.1% | +0.4 points | |
| 7, held 7th | 1.7% | 14.8K | 0% | -0.2 points | |
| 8, held 8th | 1.5% | 13.2K | 0% | -0.1 points | |
| 9, moved from 10th to 9th | 0.93% | 8.1K | +84.1% | +0.4 pointsmoved from 10th to 9th | |
| 10, moved from 9th to 10th | 0.76% | 6.6K | 0% | -0.1 pointsmoved from 9th to 10th |
43%
Held 1st. 376K estimated branded searches, -1.1% vs prior month. Share -4.6 points.
2.
Zendesk34.4%
Held 2nd. 301K estimated branded searches, +22.3% vs prior month. Share +3.6 points.
4.7%
Moved from 4th to 3rd. 40.9K estimated branded searches, +22.4% vs prior month. Share +0.5 points.
4.6%
Moved from 5th to 4th. 40.5K estimated branded searches, +21.7% vs prior month. Share +0.5 points.
4.6%
Moved from 3rd to 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
6.
TOPdesk3.8%
Held 6th. 33.3K estimated branded searches, +22.1% vs prior month. Share +0.4 points.
1.7%
Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share -0.2 points.
Held 8th. 13.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
9.
HaloITSM0.93%
Moved from 10th to 9th. 8.1K estimated branded searches, +84.1% vs prior month. Share +0.4 points.
10.
SysAid0.76%
Moved from 9th to 10th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare popularity between ServiceNow and its closest rivals
Every comparison with ServiceNow
32 comparisons
- HubSpot vs ServiceNow
- Salesforce vs ServiceNow
- ServiceNow vs Zendesk
- Freshdesk vs ServiceNow
- ManageEngine vs ServiceNow
- MaintainX vs ServiceNow
- Freshservice vs ServiceNow
- Jira Service Management vs ServiceNow
- ServiceNow vs SolarWinds
- ServiceNow vs TOPdesk
- ServiceNow vs Snipe-IT
- Lansweeper vs ServiceNow
- IBM Maximo vs ServiceNow
- BMC Helix vs ServiceNow
- ManageEngine ServiceDesk Plus vs ServiceNow
- InvGate vs ServiceNow
- Better Stack vs ServiceNow
- Cherwell vs ServiceNow
- EasyVista vs ServiceNow
- HaloITSM vs ServiceNow
- incident.io vs ServiceNow
- PagerDuty vs ServiceNow
- Rootly vs ServiceNow
- ServiceNow vs SysAid
- AssetTiger vs ServiceNow
- Device42 vs ServiceNow
- Reftab vs ServiceNow
- Fiix vs ServiceNow
- EZOfficeInventory vs ServiceNow
- ManageEngine AssetExplorer vs ServiceNow
- AssetSonar vs ServiceNow
- FireHydrant vs ServiceNow
How has branded search demand for ServiceNow changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for ServiceNow worldwide fell from 469K to 385K.
- Across the 12 months ending September 2026, ServiceNow’s share of searches among IT service management platforms worldwide decreased from 43.9% to 43%.
- Across the 12 months ending September 2026, ServiceNow’s share of searches among IT service management platforms worldwide peaked at 55.8% in April 2026 and was lowest at 42.9% in November 2025.
How did search popularity change for IT service management platforms worldwide in September 2026?
6 changes
In September 2026, Zendesk gained share of searches among IT service management platforms worldwide, from 30.8% to 34.4%.
In September 2026, ServiceNow lost share of searches among IT service management platforms worldwide, from 47.5% to 43%.
HaloITSM’s share of searches among IT service management platforms worldwide has gained ground for 3 months in a row, from 0.42% to 0.93% in September 2026.
In September 2026, Freshservice rose from 4th to 3rd among IT service management platforms worldwide.
In September 2026, Jira Service Management rose from 5th to 4th among IT service management platforms worldwide.
In September 2026, SolarWinds fell from 3rd to 5th among IT service management platforms worldwide.
How are ServiceNow’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using ServiceNow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- servicenow
- servicenow asset management
- servicenow itam
- servicenow itsm
Do you work for ServiceNow? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does ServiceNow compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Self service portals | 3rd of 6 | 7.1% | Show ranking |
| IT service management platforms | 1st of 10 | 43% | Shown above |
| Service desk software | 1st of 7 | 46.1% | Show ranking |
| IT asset management platforms | 1st of 9 | 77.2% | Show ranking |
| Asset management software | 1st of 9 | 77.3% | Show ranking |
| CMDB platforms | 1st of 8 | 79.4% | Show ranking |
| Incident management platforms | 5th of 8 | 5.3% | Show ranking |
Is ServiceNow your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.