AssetSonar vs ServiceNow:Which is more popular?
In September 2026, ServiceNow had more branded searches than AssetSonar among IT asset management platforms worldwide. ServiceNow had about 370,000 branded searches, while AssetSonar had 480. ServiceNow made up 77.2% of all IT asset management platform searches we track, and AssetSonar accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about IT asset management platforms, ServiceNow appeared in four of the five answers and AssetSonar in none.
Who do people search for more?
ServiceNow, about 770 searches for every 1 for AssetSonar
Who does AI mention more?
ServiceNow, mentioned in 4 of 5 answers, AssetSonar in 0
Who does AI recommend more?
ServiceNow, the only one of the two named
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Top IT asset management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ServiceNow was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. AssetSonar did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ServiceNow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Freshservice3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Snipe-IT3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lansweeper3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ManageEngine AssetExplorer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Asset Panda1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
InvGate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Reftab0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AssetSonar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about IT asset management platforms
5 answers
Asked ChatGPT
“Which IT asset management platform should I use?”
Asked ChatGPT
“What are the best IT asset management platforms?”
Asked ChatGPT
“What's the best IT asset management platform for hardware inventory tracking?”
Searched Google, AI Overview
“asset management software”
Searched Google, AI Overview
“hardware inventory software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is AssetSonar or ServiceNow more popular in search?
This chart shows how often people search Google for AssetSonar and ServiceNow by name. Each line represents a brand's share of searches for all nine IT asset management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for ServiceNow, AssetSonar. The figures are in the table below the chart.
View monthly share of searches table
| Month | ServiceNow | Freshservice | Snipe-IT | Lansweeper | InvGate | Asset Panda | Reftab | ManageEngine AssetExplorer | AssetSonar |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.5% | 6.9% | 5.7% | 5.7% | 1.4% | 1.7% | 0.62% | 0.33% | 0.15% |
| Nov 2025 | 76.4% | 6.8% | 6.9% | 5.6% | 1.4% | 1.7% | 0.75% | 0.33% | 0.12% |
| Dec 2025 | 78.4% | 7% | 5.8% | 4.7% | 1.4% | 1.7% | 0.52% | 0.28% | 0.13% |
| Jan 2026 | 78.6% | 7% | 5.8% | 4.7% | 1.2% | 1.7% | 0.51% | 0.28% | 0.13% |
| Feb 2026 | 79.7% | 5.8% | 5.9% | 4.8% | 1.2% | 1.8% | 0.51% | 0.23% | 0.13% |
| Mar 2026 | 77.3% | 6.9% | 7% | 4.6% | 1.4% | 1.7% | 0.62% | 0.27% | 0.1% |
| Apr 2026 | 82.1% | 6% | 5% | 4% | 0.99% | 1.2% | 0.43% | 0.19% | 0.09% |
| May 2026 | 82.8% | 6.1% | 5% | 3.3% | 1% | 1.2% | 0.36% | 0.15% | 0.09% |
| Jun 2026 | 82.7% | 6.1% | 5% | 3.3% | 1% | 1.2% | 0.36% | 0.15% | 0.09% |
| Jul 2026 | 80.3% | 5.9% | 5.9% | 4.8% | 1.2% | 1.2% | 0.43% | 0.18% | 0.09% |
| Aug 2026 | 78.7% | 7.1% | 5.8% | 4.7% | 1.4% | 1.4% | 0.51% | 0.21% | 0.1% |
| Sep 2026 | 77.2% | 8.5% | 5.7% | 4.6% | 1.7% | 1.4% | 0.61% | 0.21% | 0.1% |
How has the AssetSonar and ServiceNow comparison changed over the last 12 months?
3 findings
- ServiceNow was ahead of AssetSonar in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AssetSonar’s share of searches among IT asset management platforms worldwide moved from 0.15% to 0.1%, and its estimated monthly branded searches moved from 880 to 480.
- Across the 12 months ending September 2026, ServiceNow’s share of searches among IT asset management platforms worldwide moved from 77.5% to 77.2%, and its estimated monthly branded searches moved from 452K to 370K.
How did search popularity change for IT asset management platforms worldwide in September 2026?
2 changes
In September 2026, ServiceNow lost share of searches among IT asset management platforms worldwide, from 78.7% to 77.2%.
Estimated monthly branded searches for AssetSonar worldwide fell 45.5% over 12 measured months, from 880 to 480 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using AssetSonar’s and ServiceNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AssetSonar
1 branded search term
- assetsonar
ServiceNow
3 branded search terms
- servicenow
- servicenow asset management
- servicenow itam
Other head-to-heads among IT asset management platforms
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