How popular isServiceNow in search?
In August 2026, there were an estimated 450K branded searches for ServiceNow worldwide which held steady over the last 11 months. ServiceNow holds 13.3% estimated Share of Search among self service portals worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Salesforce76%
ServiceNow13.3%
Zendesk7.4%
Freshdesk1.8%ManageEngine1.5%
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Where does ServiceNow compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Self service portals | 2nd of 5 | 13.3% | Shown below |
| It service management software | 1st of 6 | 52.6% | Show ranking |
| Service desk software | 1st of 5 | 77.4% | Show ranking |
| It asset management software | 1st of 5 | 85.1% | Show ranking |
| Cmdb platforms | 1st of 5 | 93.2% | Show ranking |
Which self service portals compete with ServiceNow?
Share of Search by month for Salesforce, ServiceNow, Zendesk. The figures are in the table below the chart.
View monthly share of search table
| Month | Salesforce | ServiceNow | Zendesk | Freshdesk | ManageEngine |
|---|---|---|---|---|---|
| Oct 2025 | 72.5% | 12.4% | 10.3% | 3.1% | 1.7% |
| Nov 2025 | 72.6% | 12.4% | 10.3% | 3.1% | 1.7% |
| Dec 2025 | 72.6% | 12.4% | 10.3% | 3.1% | 1.7% |
| Jan 2026 | 73.1% | 12.6% | 10.4% | 2.6% | 1.4% |
| Feb 2026 | 75.8% | 12.3% | 8.4% | 2.1% | 1.4% |
| Mar 2026 | 74.2% | 12% | 10% | 2.2% | 1.6% |
| Apr 2026 | 74.6% | 15.3% | 7% | 1.7% | 1.4% |
| May 2026 | 73.8% | 14.9% | 8.3% | 1.7% | 1.3% |
| Jun 2026 | 74.1% | 14.5% | 8.1% | 2% | 1.3% |
| Jul 2026 | 77% | 12.8% | 7.1% | 1.8% | 1.4% |
| Aug 2026 | 76% | 13.3% | 7.4% | 1.8% | 1.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76% | 2.6M | -5.4% | -1 points | |
| 2, held 2nd | 13.3% | 450K | 0% | +0.6 points | |
| 3, held 3rd | 7.4% | 249K | -0.04% | +0.3 points | |
| 4, held 4th | 1.8% | 62.1K | +0.49% | +0.1 points | |
| 5, held 5th | 1.5% | 49.5K | 0% | +0.1 points |
76%
Held 1st. 2.6M estimated branded searches, -5.4% vs prior month. Share -1 points.
13.3%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +0.6 points.
3.
Zendesk7.4%
Held 3rd. 249K estimated branded searches, -0.04% vs prior month. Share +0.3 points.
1.8%
Held 4th. 62.1K estimated branded searches, +0.49% vs prior month. Share +0.1 points.
1.5%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between ServiceNow and its closest rivals
How has branded search demand for ServiceNow changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for ServiceNow worldwide held steady at 450K.
- Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among self service portals worldwide increased from 12.4% to 13.3%.
- Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among self service portals worldwide peaked at 15.3% in April 2026 and was lowest at 12% in March 2026.
How did search popularity change for self service portals worldwide in August 2026?
5 changes
In August 2026, ServiceNow gained estimated Share of Search among self service portals worldwide, from 12.8% to 13.3%.
In August 2026, Salesforce lost estimated Share of Search among self service portals worldwide, from 77% to 76%.
Estimated monthly branded searches for Freshdesk worldwide fell 44.4% over 11 measured months, from 112K to 62.1K in August 2026.
Estimated monthly branded searches for Zendesk worldwide fell 33.2% over 11 measured months, from 373K to 249K in August 2026.
Estimated monthly branded searches for ManageEngine worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
How is ServiceNow measured?
Brandwave collects information about searches that people make online using ServiceNow’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- servicenow
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Is ServiceNow your brand?
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