Brandwave

PagerDuty vs ServiceNow:Which is more popular?

In September 2026, PagerDuty had more branded searches than ServiceNow among incident management platforms worldwide. PagerDuty had about 80,900 branded searches, while ServiceNow had 8,100. PagerDuty made up 53.2% of all incident management platform searches we track, and ServiceNow accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about incident management platforms, PagerDuty appeared in all five answers and ServiceNow in four. PagerDuty was mentioned before ServiceNow in every answer.

Among incident management platforms worldwide in September 2026

Who do people search for more?

PagerDuty, about 10 searches for every 1 for ServiceNow

PagerDuty 80.9K searchesServiceNow 8.1K searches

Who does AI mention more?

PagerDuty, mentioned in every answer we collected

PagerDuty in 5 of 5ServiceNow in 4 of 5

Who does AI recommend more?

PagerDuty, named ahead of ServiceNow in every answer

PagerDuty first in 5ServiceNow never first

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Top incident management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PagerDuty appeared in all five answers. ServiceNow was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. PagerDuty was listed before ServiceNow in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. incident.io1st
  2. PagerDuty2nd
  3. Rootly3rd
  4. Jira Service Management4th
  5. ServiceNow5th
  6. Better Stack6th
  7. FireHydrant7th
  8. Squadcast8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PagerDuty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • incident.io5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rootly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jira Service Management4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ServiceNow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Better Stack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FireHydrant1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Squadcast1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about incident management platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is PagerDuty or ServiceNow more popular in search?

This chart shows how often people search Google for PagerDuty and ServiceNow by name. Each line represents a brand's share of searches for all eight incident management platforms we track, month by month, from English-language searches worldwide.

PagerDuty and ServiceNow among incident management platforms worldwide, by month

Share of searches by month for PagerDuty, ServiceNow. The figures are in the table below the chart.

View monthly share of searches table
MonthPagerDutyJira Service ManagementBetter Stackincident.ioServiceNowRootlyFireHydrantSquadcast
Oct 202552.8%22.2%5.4%8.2%6.6%4.5%0.11%0.03%
Nov 202555.8%23.7%5.8%4.8%5.8%3.9%0.1%0.02%
Dec 202553.6%22.5%6.7%5.6%6.7%4.6%0.22%0.02%
Jan 202648.9%25.4%7.6%5.1%7.6%5.2%0.25%0.02%
Feb 202653.6%23%6.9%4.7%6.9%4.8%0.18%0.03%
Mar 202651.4%21.6%7.9%5.4%7.9%5.5%0.21%0.03%
Apr 202651.7%22%8%5.5%8%4.5%0.17%0.03%
May 202651.7%21.7%9.7%4.4%7.9%4.5%0.06%0.02%
Jun 202652%21.9%8%5.5%8%4.5%0.06%0.01%
Jul 202652.4%21.8%8%5.4%8%4.4%0.06%0.02%
Aug 202649.9%20.1%11%5%9%5%0.07%0.01%
Sep 202653.2%21.8%9.7%5.4%5.3%4.4%0.05%0.02%

How has the PagerDuty and ServiceNow comparison changed over the last 12 months?

3 findings

How did search popularity change for incident management platforms worldwide in September 2026?

2 changes

  1. In September 2026, PagerDuty gained share of searches among incident management platforms worldwide, from 49.9% to 53.2%.

  2. In September 2026, ServiceNow lost share of searches among incident management platforms worldwide, from 9% to 5.3%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using PagerDuty’s and ServiceNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PagerDuty

5 branded search terms

  • incident management pagerduty
  • pagerduty
  • pagerduty app
  • pagerduty incident management
  • pagerduty software

ServiceNow

1 branded search term

  • servicenow itsm

How the Brand Demand Index is measured

Other head-to-heads among incident management platforms

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