Reftab vs ServiceNow:Which is searched more?
In September 2026, ServiceNow had more branded searches than Reftab among IT asset management platforms worldwide. ServiceNow had about 370,000 branded searches, while Reftab had 2,920. ServiceNow made up 77.2% of all IT asset management platform searches we track, and Reftab accounted for 0.61%. These are worldwide searches for English-language branded terms.
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Is Reftab or ServiceNow more popular in search?
Compare services and tools used to track and manage business IT assets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for ServiceNow, Reftab. The figures are in the table below the chart.
View monthly share of searches table
| Month | ServiceNow | Freshservice | Snipe-IT | Lansweeper | InvGate | Asset Panda | Reftab | ManageEngine AssetExplorer | AssetSonar |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.5% | 6.9% | 5.7% | 5.7% | 1.4% | 1.7% | 0.62% | 0.33% | 0.15% |
| Nov 2025 | 76.4% | 6.8% | 6.9% | 5.6% | 1.4% | 1.7% | 0.75% | 0.33% | 0.12% |
| Dec 2025 | 78.4% | 7% | 5.8% | 4.7% | 1.4% | 1.7% | 0.52% | 0.28% | 0.13% |
| Jan 2026 | 78.6% | 7% | 5.8% | 4.7% | 1.2% | 1.7% | 0.51% | 0.28% | 0.13% |
| Feb 2026 | 79.7% | 5.8% | 5.9% | 4.8% | 1.2% | 1.8% | 0.51% | 0.23% | 0.13% |
| Mar 2026 | 77.3% | 6.9% | 7% | 4.6% | 1.4% | 1.7% | 0.62% | 0.27% | 0.1% |
| Apr 2026 | 82.1% | 6% | 5% | 4% | 0.99% | 1.2% | 0.43% | 0.19% | 0.09% |
| May 2026 | 82.8% | 6.1% | 5% | 3.3% | 1% | 1.2% | 0.36% | 0.15% | 0.09% |
| Jun 2026 | 82.7% | 6.1% | 5% | 3.3% | 1% | 1.2% | 0.36% | 0.15% | 0.09% |
| Jul 2026 | 80.3% | 5.9% | 5.9% | 4.8% | 1.2% | 1.2% | 0.43% | 0.18% | 0.09% |
| Aug 2026 | 78.7% | 7.1% | 5.8% | 4.7% | 1.4% | 1.4% | 0.51% | 0.21% | 0.1% |
| Sep 2026 | 77.2% | 8.5% | 5.7% | 4.6% | 1.7% | 1.4% | 0.61% | 0.21% | 0.1% |
How has the Reftab and ServiceNow comparison changed over the last 12 months?
3 findings
- ServiceNow was ahead of Reftab in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Reftab’s share of searches among IT asset management platforms worldwide moved from 0.62% to 0.61%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 12 months ending September 2026, ServiceNow’s share of searches among IT asset management platforms worldwide moved from 77.5% to 77.2%, and its estimated monthly branded searches moved from 452K to 370K.
How did search popularity change for IT asset management platforms worldwide in September 2026?
2 changes
In September 2026, ServiceNow lost share of searches among IT asset management platforms worldwide, from 78.7% to 77.2%.
Estimated monthly branded searches for Reftab worldwide fell 19.3% over 12 measured months, from 3.6K to 2.9K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Reftab’s and ServiceNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Reftab
2 branded search terms
- reftab
- reftab app
ServiceNow
3 branded search terms
- servicenow
- servicenow asset management
- servicenow itam
Other head-to-heads among IT asset management platforms
ServiceNow vs Freshservice: compare search popularity
ServiceNow vs Snipe-IT: compare search popularity
ServiceNow vs Lansweeper: compare search popularity- Freshservice vs Snipe-IT: compare search popularity
- Freshservice vs Lansweeper: compare search popularity
- Snipe-IT vs Lansweeper: compare search popularity
Put your own brand in this comparison
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