Brandwave

How popular isServiceNow?

In September 2026, people searched for ServiceNow by name about 385,000 times worldwide, an 18% decrease from the previous year. These searches made up 77.2% of all global IT asset management platform searches, placing ServiceNow first out of nine platforms. When we asked both ChatGPT and Google AI Overviews about IT asset management platforms, ServiceNow appeared in four of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

ServiceNow is the most searched of 9 competitors and the fourth most recommended in AI answers.

  1. ServiceNowShare of searches 77.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. FreshserviceShare of searches 8.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. Snipe-ITShare of searches 5.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. LansweeperShare of searches 4.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. InvGateShare of searches 1.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top IT asset management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ServiceNow was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ServiceNow is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Freshservice1st
  2. Snipe-IT2nd
  3. Lansweeper3rd
  4. ServiceNow4th
  5. ManageEngine AssetExplorer5th
  6. Asset Panda6th
  7. InvGate–
  8. Reftab–
  9. AssetSonar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ServiceNow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freshservice3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snipe-IT3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lansweeper3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ManageEngine AssetExplorer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Asset Panda1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • InvGate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reftab0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AssetSonar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about IT asset management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which IT asset management platforms compete with ServiceNow?

ServiceNow against IT asset management platforms worldwide, by month

Share of searches by month for ServiceNow, Freshservice, Snipe-IT, Lansweeper. The figures are in the table below the chart.

View monthly share of searches table
MonthServiceNowFreshserviceSnipe-ITLansweeperInvGateAsset PandaReftabManageEngine AssetExplorerAssetSonar
Oct 202577.5%6.9%5.7%5.7%1.4%1.7%0.62%0.33%0.15%
Nov 202576.4%6.8%6.9%5.6%1.4%1.7%0.75%0.33%0.12%
Dec 202578.4%7%5.8%4.7%1.4%1.7%0.52%0.28%0.13%
Jan 202678.6%7%5.8%4.7%1.2%1.7%0.51%0.28%0.13%
Feb 202679.7%5.8%5.9%4.8%1.2%1.8%0.51%0.23%0.13%
Mar 202677.3%6.9%7%4.6%1.4%1.7%0.62%0.27%0.1%
Apr 202682.1%6%5%4%0.99%1.2%0.43%0.19%0.09%
May 202682.8%6.1%5%3.3%1%1.2%0.36%0.15%0.09%
Jun 202682.7%6.1%5%3.3%1%1.2%0.36%0.15%0.09%
Jul 202680.3%5.9%5.9%4.8%1.2%1.2%0.43%0.18%0.09%
Aug 202678.7%7.1%5.8%4.7%1.4%1.4%0.51%0.21%0.1%
Sep 202677.2%8.5%5.7%4.6%1.7%1.4%0.61%0.21%0.1%

  1. 1.ServiceNow

    77.2%

    Held 1st. 370K estimated branded searches, +0.04% vs prior month. Share -1.5 points.

  2. 2.Freshservice

    8.5%

    Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.4 points.

  3. 3.Snipe-IT

    5.7%

    Held 3rd. 27.3K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Lansweeper

    4.6%

    Held 4th. 22.2K estimated branded searches, +0.05% vs prior month. Share -0.1 points.

  5. 5.InvGate

    1.7%

    Moved from 6th to 5th. 8.1K estimated branded searches, +22.6% vs prior month. Share +0.3 points.

  6. 6.Asset Panda

    1.4%

    Moved from 5th to 6th. 6.7K estimated branded searches, -0.15% vs prior month. Share 0 points.

  7. 7.Reftab

    0.61%

    Held 7th. 2.9K estimated branded searches, +21.2% vs prior month. Share +0.1 points.

  8. 8.ManageEngine AssetExplorer

    0.21%

    Held 8th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.AssetSonar

    0.1%

    Held 9th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between ServiceNow and its closest rivals

Every comparison with ServiceNow

33 comparisons

How has branded search demand for ServiceNow changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ServiceNow worldwide fell from 469K to 385K.
  • Across the 12 months ending September 2026, ServiceNow’s share of searches among IT asset management platforms worldwide peaked at 82.8% in May 2026 and was lowest at 76.4% in November 2025.

How did search popularity change for IT asset management platforms worldwide in September 2026?

6 changes

  1. In September 2026, Freshservice gained share of searches among IT asset management platforms worldwide, from 7.1% to 8.5%.

  2. In September 2026, ServiceNow lost share of searches among IT asset management platforms worldwide, from 78.7% to 77.2%.

  3. InvGate’s share of searches among IT asset management platforms worldwide has gained ground for 3 months in a row, from 1% to 1.7% in September 2026.

  4. In September 2026, Asset Panda fell from 5th to 6th among IT asset management platforms worldwide.

  5. Estimated monthly branded searches for ManageEngine AssetExplorer worldwide fell 47.4% over 12 measured months, from 1.9K to 1K in September 2026.

  6. Estimated monthly branded searches for AssetSonar worldwide fell 45.5% over 12 measured months, from 880 to 480 in September 2026.

How are ServiceNow’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using ServiceNow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • servicenow
  • servicenow asset management
  • servicenow itam
  • servicenow itsm

Do you work for ServiceNow? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ServiceNow compete?

ServiceNow is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Self service portals3rd of 67.1%Show ranking
IT service management platforms1st of 1043%Show ranking
Service desk software1st of 746.1%Show ranking
IT asset management platforms1st of 977.2%Shown above
Asset management software1st of 977.3%Show ranking
CMDB platforms1st of 879.4%Show ranking
Incident management platforms5th of 85.3%Show ranking
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