Asset management software:Which brands are most popular in search?
In August 2026, UpKeep was the most searched among asset management software worldwide, with an estimated 27.2K branded searches and 46.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
UpKeep46.5%
IBM Maximo25.3%
Fiix15.3%
Asset Panda11.4%
EZOfficeInventory1.5%
Follow asset management software and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the systems used to track physical assets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for UpKeep, IBM Maximo, Fiix, Asset Panda. The figures are in the table below the chart.
View monthly share of search table
| Month | UpKeep | IBM Maximo | Fiix | Asset Panda | EZOfficeInventory |
|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 25.7% | 13.7% | 11.6% | 1.9% |
| Nov 2025 | 46.2% | 25.2% | 15.4% | 11.4% | 1.8% |
| Dec 2025 | 50% | 22.3% | 13.9% | 12.3% | 1.5% |
| Jan 2026 | 45.2% | 24.5% | 15% | 13.6% | 1.8% |
| Feb 2026 | 40.3% | 26.8% | 16.2% | 14.9% | 1.9% |
| Mar 2026 | 44.8% | 24.3% | 15.6% | 13.5% | 1.7% |
| Apr 2026 | 41.7% | 27.7% | 16.5% | 12.5% | 1.5% |
| May 2026 | 32.4% | 21.5% | 35.3% | 9.8% | 1% |
| Jun 2026 | 36.8% | 24.5% | 26.3% | 11.1% | 1.4% |
| Jul 2026 | 43.7% | 29.1% | 14.8% | 10.8% | 1.6% |
| Aug 2026 | 46.5% | 25.3% | 15.3% | 11.4% | 1.5% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.5% | 27.2K | 0% | +2.8 points | |
| 2, held 2nd | 25.3% | 14.8K | -18.2% | -3.8 points | |
| 3, held 3rd | 15.3% | 8.9K | -3% | +0.5 points | |
| 4, held 4th | 11.4% | 6.7K | -0.15% | +0.7 points | |
| 5, held 5th | 1.5% | 880 | -12% | -0.1 points |
1.
UpKeep46.5%
Held 1st. 27.2K estimated branded searches, 0% vs prior month. Share +2.8 points.
25.3%
Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -3.8 points.
3.
Fiix15.3%
Held 3rd. 8.9K estimated branded searches, -3% vs prior month. Share +0.5 points.
11.4%
Held 4th. 6.7K estimated branded searches, -0.15% vs prior month. Share +0.7 points.
1.5%
Held 5th. 880 estimated branded searches, -12% vs prior month. Share -0.1 points.
Compare search popularity between leading brands
- UpKeep vs IBM Maximo: compare search popularity
- UpKeep vs Fiix: compare search popularity
- UpKeep vs Asset Panda: compare search popularity
- IBM Maximo vs Fiix: compare search popularity
- IBM Maximo vs Asset Panda: compare search popularity
- Fiix vs Asset Panda: compare search popularity
- Compare any of these brands
Which brand is most popular in search among asset management software worldwide?
5 brands
In August 2026, UpKeep was the most searched among asset management software worldwide, with an estimated 27.2K branded searches and 46.5% estimated Share of Search within this set. IBM Maximo is in 2nd place, 21.2 percentage points behind at 25.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| UpKeep | 47.2% → 46.5% | 50%Dec 2025 | 32.4%May 2026 | 1st |
| IBM Maximo | 25.7% → 25.3% | 29.1%Jul 2026 | 21.5%May 2026 | 2nd |
| Fiix | 13.7% → 15.3% | 35.3%May 2026 | 13.7%Oct 2025 | 3rd |
| Asset Panda | 11.6% → 11.4% | 14.9%Feb 2026 | 9.8%May 2026 | 4th |
| EZOfficeInventory | 1.9% → 1.5% | 1.9%Feb 2026 | 1%May 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, UpKeep’s estimated Share of Search among asset management software worldwide decreased from 47.2% to 46.5%.
- Across the 11 months ending August 2026, Fiix’s estimated Share of Search among asset management software worldwide increased from 13.7% to 15.3%.
- Across the 11 months ending August 2026, UpKeep’s estimated Share of Search among asset management software worldwide peaked at 50% in December 2025 and was lowest at 32.4% in May 2026.
- Across the 11 months ending August 2026, IBM Maximo’s estimated Share of Search among asset management software worldwide peaked at 29.1% in July 2026 and was lowest at 21.5% in May 2026.
- Across the 11 months ending August 2026, Fiix’s estimated Share of Search among asset management software worldwide peaked at 35.3% in May 2026 and was lowest at 13.7% in October 2025.
- Across the 11 months ending August 2026, Asset Panda’s estimated Share of Search among asset management software worldwide peaked at 14.9% in February 2026 and was lowest at 9.8% in May 2026.
- Across the 11 months ending August 2026, IBM Maximo, Asset Panda and EZOfficeInventory held steady: their estimated Share of Search among asset management software worldwide each moved less than 0.5 percentage points.
How did search popularity change for asset management software worldwide in August 2026?
5 changes
In August 2026, UpKeep gained estimated Share of Search among asset management software worldwide, from 43.7% to 46.5%.
In August 2026, Asset Panda gained estimated Share of Search among asset management software worldwide, from 10.8% to 11.4%.
In August 2026, IBM Maximo lost estimated Share of Search among asset management software worldwide, from 29.1% to 25.3%.
Estimated monthly branded searches for EZOfficeInventory worldwide fell 45% over 11 measured months, from 1.6K to 880 in August 2026.
Estimated monthly branded searches for Fiix worldwide fell 24.4% over 11 measured months, from 11.8K to 8.9K in August 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.