How popular isSnipe-IT?
In September 2026, people searched for Snipe-IT by name about 27,300 times worldwide, an 18.2% decrease from the previous year. These searches made up 5.7% of all global asset management software searches, placing Snipe-IT third out of nine brands. When we asked both ChatGPT and Google AI Overviews about asset management software, Snipe-IT appeared in two of the five answers and was the sixth most recommended of the nine.
Snipe-IT is the third most searched of 9 competitors and the sixth most recommended in AI answers.
ServiceNowShare of searches 77.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
MaintainXShare of searches 10.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Snipe-ITShare of searches 5.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
IBM MaximoShare of searches 3.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Asset PandaShare of searches 1.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top asset management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Snipe-IT was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Snipe-IT is the sixth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Asset Panda5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ServiceNow2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MaintainX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Snipe-IT2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- IBM Maximo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AssetTiger2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fiix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
EZOfficeInventory0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
UpKeep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about asset management software
5 answers
Asked ChatGPT
“Which asset management system should I use?”
Asked ChatGPT
“What are the best asset management systems?”
Asked ChatGPT
“What's the best asset management system for physical assets?”
Searched Google, AI Overview
“asset management software”
Searched Google, AI Overview
“asset tracking software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which asset management software compete with Snipe-IT?
Share of searches by month for ServiceNow, MaintainX, Snipe-IT, IBM Maximo. The figures are in the table below the chart.
View monthly share of searches table
| Month | ServiceNow | MaintainX | Snipe-IT | IBM Maximo | Asset Panda | AssetTiger | Fiix | EZOfficeInventory | UpKeep |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 79.5% | 7.2% | 5.8% | 3.9% | 1.7% | 1.2% | 0.42% | 0.28% | <0.01% |
| Nov 2025 | 77.2% | 8.5% | 6.9% | 3.8% | 1.7% | 1.1% | 0.4% | 0.27% | <0.01% |
| Dec 2025 | 80.3% | 7.2% | 5.9% | 3.2% | 1.8% | 0.96% | 0.35% | 0.22% | <0.01% |
| Jan 2026 | 80.3% | 7.2% | 5.9% | 3.2% | 1.8% | 0.96% | 0.34% | 0.23% | <0.01% |
| Feb 2026 | 80.3% | 7.2% | 5.9% | 3.2% | 1.8% | 0.96% | 0.34% | 0.23% | <0.01% |
| Mar 2026 | 78% | 8.6% | 7% | 3.1% | 1.7% | 0.94% | 0.42% | 0.23% | <0.01% |
| Apr 2026 | 82.4% | 7.4% | 5% | 2.7% | 1.2% | 0.81% | 0.28% | 0.15% | <0.01% |
| May 2026 | 78.9% | 8.7% | 4.7% | 2.6% | 1.2% | 0.63% | 3.2% | 0.13% | <0.01% |
| Jun 2026 | 80% | 8.8% | 4.8% | 2.6% | 1.2% | 0.64% | 1.8% | 0.15% | <0.01% |
| Jul 2026 | 79.7% | 8.8% | 5.9% | 3.2% | 1.2% | 0.78% | 0.34% | 0.18% | <0.01% |
| Aug 2026 | 77.8% | 10.5% | 5.7% | 3.1% | 1.4% | 0.93% | 0.34% | 0.19% | <0.01% |
| Sep 2026 | 77.3% | 10.4% | 5.7% | 3.8% | 1.4% | 0.92% | 0.34% | 0.21% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.3% | 368K | 0% | -0.6 points | |
| 2, held 2nd | 10.4% | 49.5K | 0% | -0.1 points | |
| 3, held 3rd | 5.7% | 27.1K | 0% | 0 points | |
| 4, held 4th | 3.8% | 18.1K | +22.3% | +0.7 points | |
| 5, held 5th | 1.4% | 6.6K | 0% | 0 points | |
| 6, held 6th | 0.92% | 4.4K | 0% | 0 points | |
| 7, held 7th | 0.34% | 1.6K | 0% | 0 points | |
| 8, held 8th | 0.21% | 1K | +13.6% | 0 points | |
| 9, held 9th | <0.01% | 20 | +100% | 0 points |
77.3%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.6 points.
10.4%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.
Snipe-IT5.7%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
3.8%
Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.7 points.
1.4%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
0.92%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Fiix0.34%
Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
0.21%
Held 8th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.
9.
UpKeep<0.01%
Held 9th. 20 estimated branded searches, +100% vs prior month. Share 0 points.
Compare popularity between Snipe-IT and its closest rivals
Every comparison with Snipe-IT
12 comparisons
How has branded search demand for Snipe-IT changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Snipe-IT worldwide fell from 33.4K to 27.3K.
- Across the 12 months ending September 2026, Snipe-IT’s share of searches among asset management software worldwide peaked at 7% in March 2026 and was lowest at 4.7% in May 2026.
How did search popularity change for asset management software worldwide in September 2026?
6 changes
In September 2026, IBM Maximo gained share of searches among asset management software worldwide, from 3.1% to 3.8%.
In September 2026, ServiceNow lost share of searches among asset management software worldwide, from 77.8% to 77.3%.
Estimated monthly branded searches for MaintainX worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.
Estimated monthly branded searches for EZOfficeInventory worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.
Estimated monthly branded searches for Asset Panda worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
Estimated monthly branded searches for AssetTiger worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
How are Snipe-IT’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Snipe-IT’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- snipe it
- snipe-it
- snipe-it app
- snipe-it software
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Where does Snipe-IT compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| IT asset management platforms | 3rd of 9 | 5.7% | Show ranking |
| Asset management software | 3rd of 9 | 5.7% | Shown above |
Is Snipe-IT your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.