Brandwave

How popular isServiceNow?

In September 2026, people searched for ServiceNow by name about 385,000 times worldwide, an 18% decrease from the previous year. These searches made up 77.3% of all global asset management software searches, placing ServiceNow first out of nine brands. When we asked both ChatGPT and Google AI Overviews about asset management software, ServiceNow appeared in two of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

ServiceNow is the most searched of 9 competitors and the fifth most recommended in AI answers.

  1. ServiceNowShare of searches 77.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. MaintainXShare of searches 10.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. Snipe-ITShare of searches 5.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. IBM MaximoShare of searches 3.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. Asset PandaShare of searches 1.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top asset management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ServiceNow was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ServiceNow is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Asset Panda1st
  2. AssetTiger2nd
  3. MaintainX3rd
  4. IBM Maximo4th
  5. ServiceNow5th
  6. Snipe-IT6th
  7. Fiix–
  8. EZOfficeInventory–
  9. UpKeep–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Asset Panda5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ServiceNow2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MaintainX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snipe-IT2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IBM Maximo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AssetTiger2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fiix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • EZOfficeInventory0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UpKeep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about asset management software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which asset management software compete with ServiceNow?

ServiceNow against asset management software worldwide, by month

Share of searches by month for ServiceNow, MaintainX, Snipe-IT, IBM Maximo. The figures are in the table below the chart.

View monthly share of searches table
MonthServiceNowMaintainXSnipe-ITIBM MaximoAsset PandaAssetTigerFiixEZOfficeInventoryUpKeep
Oct 202579.5%7.2%5.8%3.9%1.7%1.2%0.42%0.28%<0.01%
Nov 202577.2%8.5%6.9%3.8%1.7%1.1%0.4%0.27%<0.01%
Dec 202580.3%7.2%5.9%3.2%1.8%0.96%0.35%0.22%<0.01%
Jan 202680.3%7.2%5.9%3.2%1.8%0.96%0.34%0.23%<0.01%
Feb 202680.3%7.2%5.9%3.2%1.8%0.96%0.34%0.23%<0.01%
Mar 202678%8.6%7%3.1%1.7%0.94%0.42%0.23%<0.01%
Apr 202682.4%7.4%5%2.7%1.2%0.81%0.28%0.15%<0.01%
May 202678.9%8.7%4.7%2.6%1.2%0.63%3.2%0.13%<0.01%
Jun 202680%8.8%4.8%2.6%1.2%0.64%1.8%0.15%<0.01%
Jul 202679.7%8.8%5.9%3.2%1.2%0.78%0.34%0.18%<0.01%
Aug 202677.8%10.5%5.7%3.1%1.4%0.93%0.34%0.19%<0.01%
Sep 202677.3%10.4%5.7%3.8%1.4%0.92%0.34%0.21%<0.01%

  1. 1.ServiceNow

    77.3%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.MaintainX

    10.4%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Snipe-IT

    5.7%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.IBM Maximo

    3.8%

    Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.7 points.

  5. 5.Asset Panda

    1.4%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.AssetTiger

    0.92%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Fiix

    0.34%

    Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.EZOfficeInventory

    0.21%

    Held 8th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

  9. 9.UpKeep

    <0.01%

    Held 9th. 20 estimated branded searches, +100% vs prior month. Share 0 points.

Compare popularity between ServiceNow and its closest rivals

Every comparison with ServiceNow

33 comparisons

How has branded search demand for ServiceNow changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ServiceNow worldwide fell from 469K to 385K.
  • Across the 12 months ending September 2026, ServiceNow’s share of searches among asset management software worldwide decreased from 79.5% to 77.3%.
  • Across the 12 months ending September 2026, ServiceNow’s share of searches among asset management software worldwide peaked at 82.4% in April 2026 and was lowest at 77.2% in November 2025.

How did search popularity change for asset management software worldwide in September 2026?

6 changes

  1. In September 2026, IBM Maximo gained share of searches among asset management software worldwide, from 3.1% to 3.8%.

  2. In September 2026, ServiceNow lost share of searches among asset management software worldwide, from 77.8% to 77.3%.

  3. Estimated monthly branded searches for MaintainX worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.

  4. Estimated monthly branded searches for EZOfficeInventory worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.

  5. Estimated monthly branded searches for Asset Panda worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

  6. Estimated monthly branded searches for AssetTiger worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

How are ServiceNow’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using ServiceNow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • servicenow
  • servicenow asset management
  • servicenow itam
  • servicenow itsm

Do you work for ServiceNow? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ServiceNow compete?

ServiceNow is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Self service portals3rd of 67.1%Show ranking
IT service management platforms1st of 1043%Show ranking
Service desk software1st of 746.1%Show ranking
IT asset management platforms1st of 977.2%Show ranking
Asset management software1st of 977.3%Shown above
CMDB platforms1st of 879.4%Show ranking
Incident management platforms5th of 85.3%Show ranking
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