IBM Maximo vs ServiceNow:Which is more popular?
In September 2026, ServiceNow had more branded searches than IBM Maximo among asset management software worldwide. ServiceNow had about 368,000 branded searches, while IBM Maximo had 18,100. ServiceNow made up 77.3% of all asset management software searches we track, and IBM Maximo accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about asset management software, IBM Maximo and ServiceNow each appeared in two of the five answers. ServiceNow was mentioned before IBM Maximo in two out of three answers that named either.
Who do people search for more?
ServiceNow, about 20 searches for every 1 for IBM Maximo
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
ServiceNow, named ahead of IBM Maximo in 2 of 3 answers
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Top asset management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, IBM Maximo and ServiceNow were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ServiceNow was listed before IBM Maximo in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Asset Panda5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- ServiceNow2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MaintainX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Snipe-IT2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
IBM Maximo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AssetTiger2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fiix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
EZOfficeInventory0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
UpKeep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about asset management software
5 answers
Asked ChatGPT
“Which asset management system should I use?”
Asked ChatGPT
“What are the best asset management systems?”
Asked ChatGPT
“What's the best asset management system for physical assets?”
Searched Google, AI Overview
“asset management software”
Searched Google, AI Overview
“asset tracking software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is IBM Maximo or ServiceNow more popular in search?
This chart shows how often people search Google for IBM Maximo and ServiceNow by name. Each line represents a brand's share of searches for all nine asset management software we track, month by month, from English-language searches worldwide.
Share of searches by month for ServiceNow, IBM Maximo. The figures are in the table below the chart.
View monthly share of searches table
| Month | ServiceNow | MaintainX | Snipe-IT | IBM Maximo | Asset Panda | AssetTiger | Fiix | EZOfficeInventory | UpKeep |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 79.5% | 7.2% | 5.8% | 3.9% | 1.7% | 1.2% | 0.42% | 0.28% | <0.01% |
| Nov 2025 | 77.2% | 8.5% | 6.9% | 3.8% | 1.7% | 1.1% | 0.4% | 0.27% | <0.01% |
| Dec 2025 | 80.3% | 7.2% | 5.9% | 3.2% | 1.8% | 0.96% | 0.35% | 0.22% | <0.01% |
| Jan 2026 | 80.3% | 7.2% | 5.9% | 3.2% | 1.8% | 0.96% | 0.34% | 0.23% | <0.01% |
| Feb 2026 | 80.3% | 7.2% | 5.9% | 3.2% | 1.8% | 0.96% | 0.34% | 0.23% | <0.01% |
| Mar 2026 | 78% | 8.6% | 7% | 3.1% | 1.7% | 0.94% | 0.42% | 0.23% | <0.01% |
| Apr 2026 | 82.4% | 7.4% | 5% | 2.7% | 1.2% | 0.81% | 0.28% | 0.15% | <0.01% |
| May 2026 | 78.9% | 8.7% | 4.7% | 2.6% | 1.2% | 0.63% | 3.2% | 0.13% | <0.01% |
| Jun 2026 | 80% | 8.8% | 4.8% | 2.6% | 1.2% | 0.64% | 1.8% | 0.15% | <0.01% |
| Jul 2026 | 79.7% | 8.8% | 5.9% | 3.2% | 1.2% | 0.78% | 0.34% | 0.18% | <0.01% |
| Aug 2026 | 77.8% | 10.5% | 5.7% | 3.1% | 1.4% | 0.93% | 0.34% | 0.19% | <0.01% |
| Sep 2026 | 77.3% | 10.4% | 5.7% | 3.8% | 1.4% | 0.92% | 0.34% | 0.21% | <0.01% |
How has the IBM Maximo and ServiceNow comparison changed over the last 12 months?
3 findings
- ServiceNow was ahead of IBM Maximo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, IBM Maximo’s share of searches among asset management software worldwide moved from 3.9% to 3.8%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, ServiceNow’s share of searches among asset management software worldwide moved from 79.5% to 77.3%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for asset management software worldwide in September 2026?
2 changes
In September 2026, IBM Maximo gained share of searches among asset management software worldwide, from 3.1% to 3.8%.
In September 2026, ServiceNow lost share of searches among asset management software worldwide, from 77.8% to 77.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using IBM Maximo’s and ServiceNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
IBM Maximo
1 branded search term
- ibm maximo
ServiceNow
1 branded search term
- servicenow
Other head-to-heads among asset management software
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