How popular isServiceNow in search?
In August 2026, there were an estimated 450K branded searches for ServiceNow worldwide which held steady over the last 11 months. ServiceNow holds 93.2% estimated Share of Search among cmdb platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cmdb platforms compete with ServiceNow?
Share of Search by month for ServiceNow, BMC Helix. The figures are in the table below the chart.
View monthly share of search table
| Month | ServiceNow | BMC Helix | Cherwell | EasyVista | Device42 |
|---|---|---|---|---|---|
| Oct 2025 | 92.1% | 2.5% | 2% | 2% | 1.4% |
| Nov 2025 | 90.3% | 3% | 3% | 2.4% | 1.3% |
| Dec 2025 | 92.3% | 2.5% | 2% | 2% | 1.1% |
| Jan 2026 | 92.3% | 2.5% | 2% | 2% | 1.1% |
| Feb 2026 | 92.3% | 2.5% | 2% | 2% | 1.1% |
| Mar 2026 | 92.3% | 2.5% | 2% | 2% | 1.1% |
| Apr 2026 | 93.9% | 2.1% | 1.7% | 1.4% | 0.92% |
| May 2026 | 94.1% | 2.1% | 1.7% | 1.4% | 0.75% |
| Jun 2026 | 93.5% | 2.5% | 1.7% | 1.4% | 0.92% |
| Jul 2026 | 92.5% | 3% | 1.7% | 1.7% | 1.1% |
| Aug 2026 | 93.2% | 3.1% | 1.7% | 1.1% | 0.91% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 93.2% | 450K | 0% | +0.7 points | |
| 2, held 2nd | 3.1% | 14.8K | 0% | 0 points | |
| 3, held 3rd | 1.7% | 8.1K | 0% | 0 points | |
| 4, held 4th | 1.1% | 5.4K | -33.3% | -0.5 points | |
| 5, held 5th | 0.91% | 4.4K | -18.5% | -0.2 points |
93.2%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.7 points.
3.1%
Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Cherwell1.7%
Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
1.1%
Held 4th. 5.4K estimated branded searches, -33.3% vs prior month. Share -0.5 points.
5.
Device420.91%
Held 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
Compare search popularity between ServiceNow and its closest rivals
Every comparison with ServiceNow
13 comparisons
- Salesforce vs ServiceNow
- ServiceNow vs Zendesk
- Freshdesk vs ServiceNow
- ManageEngine vs ServiceNow
- ServiceNow vs SolarWinds
- Freshservice vs ServiceNow
- Jira Service Management vs ServiceNow
- Lansweeper vs ServiceNow
- BMC Helix vs ServiceNow
- Cherwell vs ServiceNow
- Asset Panda vs ServiceNow
- EasyVista vs ServiceNow
- Device42 vs ServiceNow
How has branded search demand for ServiceNow changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for ServiceNow worldwide held steady at 450K.
- Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among cmdb platforms worldwide increased from 92.1% to 93.2%.
- Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among cmdb platforms worldwide peaked at 94.1% in May 2026 and was lowest at 90.3% in November 2025.
How did search popularity change for cmdb platforms worldwide in August 2026?
5 changes
In August 2026, ServiceNow gained estimated Share of Search among cmdb platforms worldwide, from 92.5% to 93.2%.
In August 2026, EasyVista lost estimated Share of Search among cmdb platforms worldwide, from 1.7% to 1.1%.
BMC Helix’s estimated Share of Search among cmdb platforms worldwide has gained ground for 3 months in a row, from 2.1% to 3.1% in August 2026.
Estimated monthly branded searches for Device42 worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.
Estimated monthly branded searches for Cherwell worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
Where does ServiceNow compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Self service portals | 2nd of 5 | 13.3% | Show ranking |
| It service management software | 1st of 6 | 52.6% | Show ranking |
| Service desk software | 1st of 5 | 77.4% | Show ranking |
| It asset management software | 1st of 5 | 85.1% | Show ranking |
| Cmdb platforms | 1st of 5 | 93.2% | Shown above |
How is ServiceNow measured?
Brandwave collects information about searches that people make online using ServiceNow’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- servicenow
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Is ServiceNow your brand?
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