ServiceNow vs Zendesk:Which is more popular by branded search?
In August 2026, ServiceNow had more branded searches than Zendesk among self service portals worldwide. ServiceNow was estimated to have 450K branded searches compared to Zendesk’s 249K, and held a 13.3% Share of Search versus Zendesk’s 7.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ServiceNow or Zendesk?
Compare the portals customers resolve issues in themselves. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ServiceNow, Zendesk. The figures are in the table below the chart.
View monthly share of search table
| Month | Salesforce | ServiceNow | Zendesk | Freshdesk | ManageEngine |
|---|---|---|---|---|---|
| Oct 2025 | 72.5% | 12.4% | 10.3% | 3.1% | 1.7% |
| Nov 2025 | 72.6% | 12.4% | 10.3% | 3.1% | 1.7% |
| Dec 2025 | 72.6% | 12.4% | 10.3% | 3.1% | 1.7% |
| Jan 2026 | 73.1% | 12.6% | 10.4% | 2.6% | 1.4% |
| Feb 2026 | 75.8% | 12.3% | 8.4% | 2.1% | 1.4% |
| Mar 2026 | 74.2% | 12% | 10% | 2.2% | 1.6% |
| Apr 2026 | 74.6% | 15.3% | 7% | 1.7% | 1.4% |
| May 2026 | 73.8% | 14.9% | 8.3% | 1.7% | 1.3% |
| Jun 2026 | 74.1% | 14.5% | 8.1% | 2% | 1.3% |
| Jul 2026 | 77% | 12.8% | 7.1% | 1.8% | 1.4% |
| Aug 2026 | 76% | 13.3% | 7.4% | 1.8% | 1.5% |
| Sep 2026 | — | — | — | — | — |
How has the ServiceNow and Zendesk comparison changed over the last 12 months?
3 findings
- ServiceNow was ahead of Zendesk in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among self service portals worldwide moved from 12.4% to 13.3%, and its estimated monthly branded searches held steady at 450K.
- Across the 11 months ending August 2026, Zendesk’s estimated Share of Search among self service portals worldwide moved from 10.3% to 7.4%, and its estimated monthly branded searches moved from 373K to 249K.
How did search popularity change for self service portals worldwide in August 2026?
2 changes
In August 2026, ServiceNow gained estimated Share of Search among self service portals worldwide, from 12.8% to 13.3%.
Estimated monthly branded searches for Zendesk worldwide fell 33.2% over 11 measured months, from 373K to 249K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ServiceNow’s and Zendesk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ServiceNow
1 branded search term
- servicenow
Zendesk
3 branded search terms
- zendesk
- zendesk ai
- zendesk suite
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.