Brandwave

How popular isHaloITSM?

In September 2026, people searched for HaloITSM by name about 8,100 times worldwide, a 50% increase from the previous year. These searches made up 0.93% of all global IT service management platform searches, placing HaloITSM ninth out of ten platforms. When we asked both ChatGPT and Google AI Overviews about IT service management platforms, HaloITSM appeared in four of the five answers and was the fifth most recommended of the ten.

Search and AI answers in September 2026

HaloITSM is the ninth most searched of 10 competitors and the fifth most recommended in AI answers.

  1. ServiceNowShare of searches 43%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. ZendeskShare of searches 34.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. FreshserviceShare of searches 4.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Jira Service ManagementShare of searches 4.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. HaloITSMShare of searches 0.93%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th

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Top IT service management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HaloITSM was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. HaloITSM is the fifth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Freshservice1st
  2. ServiceNow2nd
  3. Jira Service Management3rd
  4. ManageEngine ServiceDesk Plus4th
  5. HaloITSM5th
  6. SysAid6th
  7. BMC Helix7th
  8. SolarWinds8th
  9. TOPdesk9th
  10. Zendesk–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ServiceNow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Freshservice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jira Service Management5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ManageEngine ServiceDesk Plus5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HaloITSM4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TOPdesk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BMC Helix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SysAid2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SolarWinds1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zendesk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about IT service management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which IT service management platforms compete with HaloITSM?

HaloITSM against IT service management platforms worldwide, by month

Share of searches by month for ServiceNow, Zendesk, Freshservice, Jira Service Management, SolarWinds, TOPdesk, HaloITSM. The figures are in the table below the chart.

View monthly share of searches table
MonthServiceNowZendeskFreshserviceJira Service ManagementSolarWindsTOPdeskBMC HelixManageEngine ServiceDesk PlusHaloITSMSysAid
Oct 202543.9%35.2%3.9%4%5.8%3.2%1.2%1.4%0.52%0.95%
Nov 202542.9%34.4%3.8%4.7%5.6%3.8%1.4%1.7%0.5%1.1%
Dec 202544.4%35.6%3.9%4%4.8%3.2%1.2%1.6%0.42%0.96%
Jan 202644.5%35.7%4%4%4.8%3.2%1.2%1.4%0.43%0.79%
Feb 202648%31.5%3.5%4.3%5.2%3.5%1.3%1.4%0.46%0.85%
Mar 202644.5%35.5%4%4%4.8%3.2%1.2%1.6%0.52%0.79%
Apr 202655.8%24.5%4.1%4%4.9%2.7%1.2%1.6%0.54%0.66%
May 202653.4%28.7%3.9%3.8%3.9%2.6%1.2%1.6%0.42%0.63%
Jun 202653.2%28.5%3.9%3.8%3.8%3.1%1.4%1.3%0.42%0.63%
Jul 202652%27.8%3.8%4.4%4.6%3.1%1.7%1.5%0.5%0.75%
Aug 202647.5%30.8%4.2%4.2%5.1%3.4%1.8%1.7%0.55%0.83%
Sep 202643%34.4%4.7%4.6%4.6%3.8%1.7%1.5%0.93%0.76%

  1. 1.ServiceNow

    43%

    Held 1st. 376K estimated branded searches, -1.1% vs prior month. Share -4.6 points.

  2. 2.Zendesk

    34.4%

    Held 2nd. 301K estimated branded searches, +22.3% vs prior month. Share +3.6 points.

  3. 3.Freshservice

    4.7%

    Moved from 4th to 3rd. 40.9K estimated branded searches, +22.4% vs prior month. Share +0.5 points.

  4. 4.Jira Service Management

    4.6%

    Moved from 5th to 4th. 40.5K estimated branded searches, +21.7% vs prior month. Share +0.5 points.

  5. 5.SolarWinds

    4.6%

    Moved from 3rd to 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.TOPdesk

    3.8%

    Held 6th. 33.3K estimated branded searches, +22.1% vs prior month. Share +0.4 points.

  7. 7.BMC Helix

    1.7%

    Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share -0.2 points.

  8. 8.ManageEngine ServiceDesk Plus

    1.5%

    Held 8th. 13.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.HaloITSM

    0.93%

    Moved from 10th to 9th. 8.1K estimated branded searches, +84.1% vs prior month. Share +0.4 points.

  10. 10.SysAid

    0.76%

    Moved from 9th to 10th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between HaloITSM and its closest rivals

Every comparison with HaloITSM

10 comparisons

How has branded search demand for HaloITSM changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for HaloITSM worldwide rose from 5.4K to 8.1K.
  • Across the 12 months ending September 2026, HaloITSM rose from 10th to 9th among IT service management platforms worldwide.

How did search popularity change for IT service management platforms worldwide in September 2026?

6 changes

  1. In September 2026, Zendesk gained share of searches among IT service management platforms worldwide, from 30.8% to 34.4%.

  2. In September 2026, ServiceNow lost share of searches among IT service management platforms worldwide, from 47.5% to 43%.

  3. HaloITSM’s share of searches among IT service management platforms worldwide has gained ground for 3 months in a row, from 0.42% to 0.93% in September 2026.

  4. In September 2026, Freshservice rose from 4th to 3rd among IT service management platforms worldwide.

  5. In September 2026, Jira Service Management rose from 5th to 4th among IT service management platforms worldwide.

  6. In September 2026, SolarWinds fell from 3rd to 5th among IT service management platforms worldwide.

How are HaloITSM’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using HaloITSM’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • haloitsm

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How the Brand Demand Index is measured

Where does HaloITSM compete?

HaloITSM is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
IT service management platforms9th of 100.93%Shown above
Service desk software6th of 71%Show ranking
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Is HaloITSM your brand?

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